Please enter your username or the email address associated with the account so we can help you reset your password.
Finding emotional connections with customers is the Holy Grail for loyalty marketers these days. Depending on the product, achieving this can be monumentally challenging.
Take Safelite Auto Glass, for instance.
Although Safelite doesn’t offer a compelling, intriguing, “must-have” product, company officials focus on emotional connections that impact customer preference and, ultimately, brand loyalty.
Loyalty360 spoke with Renee Cacchillo, senior vice president of Customer, Brand and Technology, Safelite AutoGlass....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here
Thank you for signing up, please check your email for more information.