With online banking options abundant today, customers have various choices connected to customer engagement and customer loyalty. But, as in-bank traffic fades nationally, so too, apparently, is customer loyalty to banks.
The banking industry faces disruption in everything from blockchain to constant innovation at fintech startups, which presents increased competition and need for the stability, revenue, and customer loyalty that loyalty programs provide.
But, according to new research from The Collinson Group, just 54....