Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-tune their loyalty programs with relevant rewards. Smartphones have certainly influenced the evolution of rewards and Loyalty360 spoke to Mark Fortuna, director of sales at Snipp, to learn more about this topic and how brands can optimize their respective strategies when it comes to offering a compelling mix of rewards. How have smartphones influenced the evolution of rewards? Fortuna: Smartphones have had a tremendous impact on the way consumers....

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