Digital transformation is happening everywhere among loyalty marketers. How should a brand’s loyalty program adapt to the digital evolution process? Loyalty360 talked to Ron Orgiefsky, Managing Director USA, emnos, about this intriguing topic.
Can you talk about how loyalty programs are currently adapting, or should adapt, to the rapid digital evolution?
Orgiefsky: As loyalty programs are there to drive long-term customer engagement with your brand, it is important to engage with people as they want to engage today, and that....