GNC Holdings, the nation’s largest specialty retailer of health and wellness products, has selected dunnhumby, the world’s leading customer science company, to upgrade all facets of GNC’s marketing and to help engage more with customers at GNC’s 6,200 retail stores and online. This will include personalized communications and offers to shoppers through both online and offline channels.
David R. Sims, Vice President CRM at GNC Holdings, explained the company’s decision to partner with dunnhumby.
“When....