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Earlier this year, Domino’s Pizza was named America’s favorite pizza brand. That esteemed accomplishment is a far cry from where Domino’s Pizza found itself in early 2010.
During his session, How Domino's Uses Digital To Take a Big Slice Out of the U.S. Pizza Industry, at Monday’s Engagement & Experience Expo, hosted by Loyalty360, Dennis Maloney, Chief Digital Officer at Domino’s Pizza, talked to attendees about the drastic brand reinvention that occurred five years ago.
“We were good value....
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