William Floyd, CIO for Gold’s Gym, told attendees during his session at Monday’s Engagement & Experience Expo, hosted by Loyalty360, that the company has been challenged by competition from many sources and the Gold’s Gym team wondered how Gold’s Gym could differentiate itself?
As a result, Gold’s Gym has launched a new customer experience program called myPATH, which allows members to customize fitness and nutrition workout regimens with personal trainers and track their goals.
Ultimately....