Delta Air Lines and Starbucks Launch Loyalty Partnership

Delta Air Lines recently announced a strategic partnership with Starbucks that will offer members of Delta SkyMiles and Starbucks Rewards the ability to unlock more ways to earn rewards. Customers enrolled in both Delta SkyMiles and Starbucks Rewards loyalty programs can link their accounts to begin receiving the new rewards offers.

Members will earn one mile per $1 spent on eligible purchases at Starbucks, and on days when enrolled members have a scheduled flight with Delta, they will earn double Stars on eligible purchases at participating Starbucks stores. This new benefit is open to currently enrolled members as well as new members of the companies’ loyalty programs. 

“We’re continuing to evolve Delta’s SkyMiles program to give our customers valuable, premium experiences not just on the days they travel but in their everyday lives as well,” said Prashant Sharma, Vice President of Loyalty at Delta.

Said Ryan Butz, Vice President, Loyalty Strategy and Marketing at Starbucks, “We are excited to partner with Delta to offer our members even more valuable benefits, as well as invite more customers to join Starbucks Rewards.”

In addition, customers who link their accounts from Oct. 12 to Dec. 31, 2022, will earn 500 milesand, once they make or have made a qualifying purchase, 150 Stars. Delta SkyMiles is also announcing the addition of Starbucks Stars as an exciting new Choice Benefit for its most loyal members. Through the loyalty partnership, Starbucks aims to increase awareness and drive growth of Starbucks Rewards as well as attract new members by offering valuable benefits and making it easier for customers to join.

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