Loyalty360 Reads: May 31: Delta Partners with MasterClass, Walmart Expands Drone Delivery, and More

Delta Partners with MasterClass Streaming Platform
Delta Airlines recently partnered with MasterClass streaming platform to bring exclusive in-flight access to select classes directly from Delta Studio, the airline’s seatback entertainment platform. Starting in June, customers can pick from a curated selection of classes from MasterClass taught by best-selling authors, renowned chefs, and more.

The partnership is the latest in the airline’s efforts to bring the best entertainment to each seatback screen with brand partners, including Spotify and Peloton.

Walmart Expands Drone Delivery Service with Partner DroneUp
Walmart is expanding its drone delivery service with operator DroneUp with fulfillment from 37 Walmart store locations to households in Arizona, Arkansas, Florida, Texas, Utah and Virginia. Walmart has been testing how the small, unmanned aircraft could change the game for retail, drive e-commerce growth and turn its stores into a way to outmatch Amazon on speed.

The new kind of delivery is an extension of Walmart’s strategy to use its physical footprint as a competitive edge. About 90% of Americans live within 10 miles of one of Walmart’s more than 4,700 stores. Through those stores, Walmart has offered a growing list of fast online options including curbside pickup; InHome, which delivers directly to customers’ fridges; and Express Delivery, which drops items at doorsteps in two hours or less.

Amazon Style Combines Best of In-Store and Online Technology
The new Amazon Style apparel store in Seattle combines the tactile experience of in-store shopping with the convenience and personalization of shopping online. In-store customers can shop with the Amazon app, which helps personalize their buying experience and makes shopping easier by programming in their size and fashion preferences as well as their credit card number for easy checkout.

Customers can scan the QR code on an item, choose their color and size, and the item will be sent to a personalized dressing room. The app also unlocks the fitting room where there will also be a few additional items the customer may like determined by an app algorithm.

“We are making it more inspiring, personalized and convenient for each customer,” said Simoina Vasen, vice president of Amazon Style. “Those are our three goals.”

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