David’s Bridal Enhances Loyalty Program with Wedding Party Discounts

David’s Bridal has added a limited time feature to its Diamond Loyalty program with discounts on bridal accessories and wedding party dresses. The new Diamond Brides perk is available with any bridal dress purchase through March 31, 2024.   

Brides receive 10% off the regular price of shoes, alterations, and accessories such as veils, jewelry, and gifts. The 10% discount is also available on dresses for bridesmaids and mothers and grandmothers of the bride and groom. Alterations for bridesmaids’ dresses start at $35.  

“Our brides have told us they not only want to stretch their bridal budget, but they’d also love to extend those deals to everyone in their bridal party and family,” said Kelly Cook, President, Brand, Technology, and Finance at David’s Bridal. 

The Diamond Loyalty program offers brides one reward point for every dollar spent on bridal and wedding party merchandise. Members receive a gift at each of the program’s four loyalty tiers. Brides who accumulate 5,000 points qualify for the top Sparkle tier, which includes a free honeymoon.  The program currently has over 2 million members.  

Read More on Loyalty360:  

Meeting Customer Needs: Q&A with David’s Bridal on Building Customer Loyalty in Low-Frequency Industries 

David’s Bridal Launches House of Prom, Exclusive Prom Experience 

Q&A with Jim Marcum, CEO, David's Bridal 

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