David’s Bridal opened five pop-up locations to offer Prom exclusive shopping. The House of Prom by David’s Bridal is available between February and April at the select locations in Arizona, California, Massachusetts, Missouri, and Virginia.
David’s Bridal is currently testing the pop-up model using the five locations. Customers outside of the test locations can still access the entire catalog of prom apparel at any David’s Bridal location across the U.S.
The House of Prom experience expands the retailer’s free loyalty program exclusively for high school students — Diamond Prom. Purchases made at the House of Prom will offer points to get members rewards and a chance to win a $1000 scholarship and a photo booth for their school events.
Promoting the loyalty program and exclusive event, the first 25 customers who make an in-store purchase at a House of Prom location will receive a free pair of David’s Bridal x Betsey Johnson exclusive platform sneakers.
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