For Pamela Barnhill, President and COO of InnSuites Hospitality Trust (IHT) and InnDependent Boutique Collection (IBC) Hotels, she doesn’t hesitate when it comes to the importance of customer experience. She told Loyalty360 that the customer experience is so crucial in the hotel space and, as an independent hotel chain, it might even be more important especially with the power of today’s social media. “It’s millions of eyeballs and millions of comments people see on social media,” Barnhill told Loyalty360....

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