Q&A: Lotteries and Customer Experience, Customer Loyalty, and Customer Engagement
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For the past six months, Paul Lacap, who is the Director, Product Innovation & Marketing Services at IC Group has worked with Pollard Banknote, a global leader for instant lottery tickets. Lacap has worked closely with Nancy Bettcher, Vice President of Product Development and Innovation at Pollard Banknote, on a joint product offering called the PlayOn™ VIP Lottery Program. PlayOn™ brings the exclusivity of an exciting members-only experience to the instant game market. After registering on the site, ticket buyers can enter....

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