In a bit of news about loyalty in the future, JOC.com reports that The Panama Canal Authority is proposing a loyalty program for carriers that use its passage. In addition to a new toll structure for container ships, the authority is “proposing a customer loyalty program for container lines, similar to airline frequent flyer programs,” reports Peter T. Leach, JOC.com’s Editor-at-Large. “Frequent container customers will receive premium prices.”
Call it a frequent-floater program.
States the Authority in its....