Marketers around the globe want to use intelligent customer engagement to build brand trust.
According to the Residential Utility Trusted Brand & Customer Engagement study, that has happened for utilities. The study, which was published by Cogent Reports, the syndicated division of Market Strategies International, reveals that brand trust increased by 29 points to 685 (on a 1,000-point scale) over 2014, which also measures the overall customer engagement relationship.
Brand Trust—a core component of Cogents&rsquo....