According to a new partnership between Epsilon, an Alliance Data company, and Turner Broadcasting, the goal is to provide customers with a more relevant and enhanced customer experience.
The two companies signed a new multi-year agreement to support the Turner Data Cloud, the first enterprise-wide initiative that will aggregate and analyze first- and third-party data to provide consumers with relevant and personalized content across the Turner portfolio, spanning news, entertainment, and sports brands.
Eric Stein, Executive Vice President....