Costa Coffee is extending its Coffee Club loyalty scheme with a Facebook app to better reward customers that engage with the brand on the social platform.
Costa’s new app, which launches this week, will allow the 3 million members of its Coffee Club to log into their account, update details and check balances to see what they are eligible to buy with the loyalty points they have earned.
It will use the Facebook app to offer customers the chance to earn bonus points by purchasing products at certain times. As part of its introductory offer, Costa will offer 1 million points to members through competitions.
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Read more about Costa Coffee in this Loyalty Management article: The Power of Information: How the UK’s top coffee chain used customer data to drive engagement and retention in a recession.