Aimia, a Montreal, Canada-based loyalty firm has entered into an agreement to buy Excellence In Motivation Inc. (EIM), a privately-owned, U.S.-based performance improvement and business loyalty solutions provider, for approximately $28 million (U.S.).
The transaction is subject to customary closing conditions and is expected to close by the end of September. The acquisition will be financed with cash on hand.
The acquisition will better help Aimia compete in today’s loyalty marketing industry, according to Mark Johnson, president....