Mark Parker, CEO of global icon Nike, learned three key customer-related themes that emerged during the company’s fiscal year. “As I reflect on the year and what the consumer is telling us, three insights stand out,” Parker said during the company’s recent fourth-quarter earnings call. “First, the consumer appetite for newness and choice has never been higher. Their connected world means unlimited access to new products. When they see something they love, they want more versions of it from performance....

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