What better day than today to look at a list of the most Patriotic brands in the U.S.?
According to the 15th annual Brand Keys survey of American brands, believability and authenticity are the keys to emotional customer engagement. The more engaged a consumer is with a particular emotional value and the associated brand, the more likely they’ll trust that emotion and act positively on that belief. Where a brand can establish real emotional connections, the survey notes, consumers are six times more likely to believe and behave....