The fashion brand Claire’s has relaunched its customer loyalty program with an updated look, accelerated earnings, surprise bonuses, and a new name, C.CLUB. The company sought input from customers on how to make the program more relevant and rewarding.
"With over 18 million members, our loyalty program is one of the most important aspects of our brand," said Kristin Patrick, EVP and Chief Marketing Officer at Claire's. "As we continue to turn our brand platform over to the voices of Gen Zalpha, we hope that allowing them to play an instrumental role in building C.CLUB will help inspire them with new possibilities."
Claire’s is awarding a total of one billion rewards points to customers who join C.CLUB. Members, known as Friends, receive 50 points for every purchase and a $5 discount for every 100 points they collect. Other perks include birthday surprises, free shipping, early access to new products, and free earrings for a year with in-store piercing. The company will also host member-only live events.
Members can now earn their way to a top tier called Bestie. Claire’s Besties receive 50 percent more points on each purchase and free shipping with no minimum purchase.
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