Claire's Stores Inc., the global ear piercing specialist and leading retailer of fun, unique, fashionable jewelery and accessories, today announced the UK and ROI launch of its first loyalty program, Claire's Rewards. Customers can benefit from the brand new, free to join program, offering rewards for shopping and engaging with the brand.

The program's benefits include:

  • Earning 1 point for every 1 pound/euro spent and points for engaging with Claire's
  • Unlocking a 5 pound/euro spent reward with every 100 points earned
  • Receiving free shipping twice per year
  • Receiving special personalized deals and perks, including a birthday surprise
  • Qualifying for exclusive member events and exclusive discounts
"We are excited to begin the rollout of our Claire's rewards loyalty program in Europe with our initial launch this week in the United Kingdom and Republic of Ireland!" said Kristin Patrick, executive vice president, chief marketing officer (CMO). "We are always finding ways in which we can gratify our customers, and with the launch of the loyalty program we can offer many great benefits, giving them more engaging touch-points with the Claire's brand that generations of trend-conscious girls and women have grown to love!"

The new Claire's Rewards program embodies all that customers love about their favorite loyalty programs – cash rewards, discounts and special offers, many ways to earn and exclusive member privileges, such as free shipping and birthday surprises – all for free!  In addition to the rich value offering, Claire's will leverage personalization capabilities to create unique customer deals and perks, driving deeper engagement and creating a more rewarding shopping experience.  Customers can sign up for Claire's Rewards in-store and online.

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