Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work. Those sentiments were expressed by team members at Baesman Insights & Marketing in an article published in Loyalty360 in late February.
The issue of changing customer loyalty was a prominent one at KPMG’s 2017 Global Analyst Day in Boston. Focused on the theme of “Shaping the 21st Century Enterprise–for Our Clients and Ourselves,” KPMG leaders shared client experiences, demonstrated new solutions, and....