Wayfair’s Customer-Centric Culture Helps Drive Brand Loyalty
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Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than seven million products from more than 7,000 suppliers, has always been about developing, maintaining and strengthening its customer-centric culture that sparks brand loyalty. That ongoing theme earned Wayfair the Platinum Award in the 2016 Loyalty360 CX Awards at the 6th annual Engagement & Experience Expo presented by Loyalty360. Founded in 2002, Wayfair went public in October 2014, and CX metrics are....

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