Canadian Tire’s iconic loyalty program−My Canadian Tire ‘Money’−is about to go digital.
The program will launch in Nova Scotia on Oct. 10 and nationally on Oct. 28, 2014, and will complement paper Canadian Tire ‘Money’, which will remain in circulation. Canadian Tire money is known for its fictional Scottish character known as Sandy McTire.
Shawn Stewart, Associate Vice-President, Loyalty, Canadian Tire explained to Loyalty360 the factors that prompted the expansion of the program.
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