In an effort to win back customers lost to rivals, including T-Mobile US Inc., Sprint has introduced an “iPhone for Life” plan that lets customers get a new version of Apple Inc.’s smartphone every two years.
The service costs $70 a month and includes unlimited data, according to Sprint’s website. Customers make no initial payment for the phone or related taxes on the device because they are essentially renting it, the company said.
Chief Executive Officer Marcelo Claure hopes the new iPhone 6 will assist Sprint in....