Loyalty marketers everywhere struggle with the rapid changes in technology, trying to figure out which ones are the best that will drive customer engagement and customer loyalty. John Abraham, General Manager of Medallia (a customer experience management company), talked to Loyalty360 about this often difficult dilemma facing loyalty marketers. Brands are looking for simplicity, yet with disparate technologies, confusing acronyms, and more data than ever before. Do you have any advice for brands? In this era of Big Data, brands need....

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