Providing that memorable customer experience is a goal and aspiration of every loyalty marketer. For Williams-Sonoma, that is a constant theme.
“We are pursuing distinct strategies to grow each of our brands and we are relentlessly focused on our customers and on improving our execution,” Williams-Sonoma CEO Laura Alber said during the company’s Nov. 19 third-quarter earnings conference call, according to Seeking Alpha. “Everything we do is through this lens. It determines our strategy and it guides our priority....