This is an exciting time in the loyalty industry as marketers continue to leverage customer data and modify behavior in a way that elevates the brand’s status. But, often loyalty marketers have too much data without a clearly charted path toward effective distillment.
Loyalty360 talked to Hui Zhu, Director of Strategic Initiatives for LoyaltyEdge, about various themes, including customer data and the evolution of data science and analytics tools.
There is so much focus on customer data and around creating actionable....