Article Image: © 2018 Nestlé Waters North America Inc.
Jill Germano, Group Marketing Manager at Nestlé Waters North America, told Loyalty360 that company officials see an opportunity to bring their existing brand fans into the sparkling category.
Nestlé Waters North America is targeting significant growth in the sparkling water category. It plans to bring its sparkling expertise from premium brands Perrier and S.Pellegrino and harness the brand loyalty to its Regional Spring Water Brands to offer Americans a new and....