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Chris Galloway, EVP Strategy and Design, for Brandmovers, will be hosting a webinar on May 10th, to discuss the importance of dynamic segmentation and its impacts on customer engagement.
Brandmovers is a marketing tech agency that helps customers build productive relationships with the people who drive their business, from consumers and business customers to distributors and even employees. Galloway leads the client-focused strategy and design efforts to deliver integrated incentive loyalty platforms and digital promotions.
According to research from Accenture, 64% of consumer switch occurs from lack of relevance. Brands can’t achieve relevance without dynamic segmentation.
The webinar will cover key topics of dynamic segmentation, including:
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