Chris Galloway, EVP Strategy and Design, for Brandmovers, will be hosting a webinar on May 10th, to discuss the importance of dynamic segmentation and its impacts on customer engagement.

Brandmovers is a marketing tech agency that helps customers build productive relationships with the people who drive their business, from consumers and business customers to distributors and even employees. Galloway leads the client-focused strategy and design efforts to deliver integrated incentive loyalty platforms and digital promotions.

According to research from Accenture, 64% of consumer switch occurs from lack of relevance. Brands can’t achieve relevance without dynamic segmentation.

The webinar will cover key topics of dynamic segmentation, including:

  • What does dynamic segmentation mean?
  • How to get started, regardless of current technology and data capture.
  • The impact of automation on more than just the loyalty program experience.
  • How dynamic segmentation can feed other key performance indicators in a program.
  • The importance of dynamic KPI measurement.
Attendees will learn what dynamic segmentation is, where to begin even if they are not currently partnered with a technology provider, and what they can do on their own to get started. Galloway will also discuss the importance of data sharing across marketing technologies and isolating the impact of engagements targeted by a dynamic segmentation strategy.

Any brand looking to evolve its loyalty or customer relationship program by doing more with the data they are capturing will benefit from this program.

For those interested in registering for our webinar - Level Up Your Loyalty Efforts with Dynamic Segmentation and KPIs – on May 10th, the link to RSVP is included here.




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