5 Ways to Get Started with Customer Segmentation Analysis

No customer wants to feel like a brand just doesn’t get them. Customer segmentation analysis allows brands to better understand and categorize their customer base according to factors like demographics and interests.  Better understanding your customers can help you appeal to each group more effectively through your product or service offerings and messaging. Here’s how to get started! 1. Who Are Your Customers? Collect Relevant Customer Data Effective customer....

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