The split of Xerox into two separate entities entered the home stretch on Thursday, with the unveiling of the Conduent brand identity. The spin-off of Conduent came about as a result of the company’s desire to divide its document technology from its growing business processes business.
“Just the name Conduent, that unique coined term, represents the fact that we are helping to connect businesses of all types with their constituents,” Xerox CMO John Kennedy told Loyalty360. “And when we say constituents, we....