Editor’s Note - This story was originally published in October's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017!
Brands were listening to the voice of the customer long before that phrase became part of the marketing lexicon. As far back as the late 19th century, Crayola, for example, looked to students and teachers to determine what products to develop and produce.
The company....