Alliance Data Systems Corp., a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that its European-based business BrandLoyalty, one of the largest and most successful data-driven loyalty marketers outside of the Americas, is gaining momentum abroad.
BrandLoyalty currently operates loyalty programs with high-frequency retailers on three continents, including its first initiative in China’s second-largest province, Shandong, with more than 96 million people.
BrandLoyalty is a....