Offering everyday earning opportunities that are easy to attain will incentivize customers to shop with certain brands and retailers more often, according to a new report from Points, a global leader in loyalty currency management.
The Points report, “From Everyday to Extraordinary: How Retailers Can Woo Shoppers with Points and Miles,” includes responses from more than 1,500 loyalty program members from across North America to find out where they like to earn loyalty rewards (including points and miles) and how they work....