Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.
The transaction is expected to close in the third quarter of this year, pending customary regulatory approvals and closing conditions. Equifax’s DMS specializes in data services and integrated marketing division. Equifax has approximately 200 full-time employees and will be integrated into Alliance Data Systems’ Epsilon business under its Epsilon Targeting and Marketing Technology groups upon closing.
A spokesperson from Epsilon declined to comment further on the deal until it closes. According to the company statement, however, Alliance Data hopes the acquisition expands its data sets, scale its database development and hosting, grow its client roster and add analyics optimization to its services.
“Equifax’s DMS brings in to the fold several appealing aspects that will further…
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