Canada’s Groupe Aeroplan Inc. sees its consumer data business as the key to drive its aggressive global expansion strategy, the loyalty program company’s president and CEO said Thursday.
Aeroplan’s Rupert Duchesne said the future of the industry is in retail data analytics.
Loyalty programs are “the necessary evil” to get to the consumer data, he told attendees at RBC Capital Markets Technology, Media and Communications Conference in New York.
Shopper spending habits are what’s important to retailers, not points, he said.
The Montreal-based company plans to tout both its data analytics and loyalty program offerings to expand its business and lead the globalization of loyalty marketing.
To get to this position, the company made important strategic acquisitions during the recession, Duchesne said.
Beyond Canada, Aeroplan has its feet firmly planted in the U.S., U.K., Spain, Italy, Middle East, India, Hong Kong, Australia and soon in Mexico.
The company expects to replicate its Aeroplan Canada model in Mexico. The transaction that is expected to close in the third quarter. Duchesne said AeroMexico should exceed its target of 15% return on equity this year.
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