C-store industry leader 7-Eleven once again took advantage of its unique annual “7-Eleven Day,” and leveraged its mobile loyalty program to extend the promotions for its most dedicated customers. As with previous years, the brand used Monday (7/11, naturally) to engage customers both old and new with free Slurpees, the store’s signature frozen drink. Further leaning into its branding, the free drinks were offered from 11 a.m. to 7 p.m. for an estimated total of nine million free drinks given out.
7-Eleven has long....