Redesigning the website at Mazda North American Operations has been a steady work in progress. Now that it launched, it enhances the customer experience and cates to the mobile-first customer.
Russell Wager, Vice President of Marketing for Mazda North American Operations, told Loyalty360 that the website has been in the works for about 18 months and came about to transition the site from an old platform that was built with a legacy system to a platform that allows Mazda to better tell its brand story.
“The old site was developed....