Luke Russell

Staples has teamed up with global superstar Katy Perry to raise awareness about public school teachers and their ongoing financial obligations to purchase equipment for their classrooms. As a result, Staples and Katy Perry launched a new public...Read More

Enhancing the customer experience is always a crucial goal for any loyalty marketer. Take ExxonMobil, for example. Now, Exxon- and Mobil-branded stations across the United States feature an improved gasoline that enhances vehicle performance...Read More

Loyalty marketers often talk about the power and allure of a great customer experience. Some brands offer more compelling, memorable customer experiences than others. With the meteoric rise of social media and its global effect on brand image, a...Read More

Regions Bank was recently honored as the Most Reputable bank according to a new survey from Reputation Institute and American Banker Magazine. With $126 billion in assets, Regions Financial Corporation is a member of the S&P 500 Index...Read More

Starwood Hotels and Resorts Worldwide recently rolled out its SPG (Starwood Preferred Guest) Keyless 2.0, touted as the industry’s first truly mobile and keyless entry system that allows guests to use their smartphones as keys for their...Read More

Customers have so many shopping options at their disposal and, when it comes to online purchases, brands must ensure a seamless customer experience, according to a new study from Monetate. According to the Monetate Ecommerce Quarterly report, it...Read More

Customer experience is widely viewed as the great differentiator in the world of loyalty marketing. For MGM Resorts International, the customer experience, or in its case, the guest experience, is second to none. That commitment is woven into the...Read More

John Fauller, EVP, Product and Innovation at Snipp, participated in a compelling and comprehensive interview with Loyalty360 that focused on digital rewards and how they can incentivize customer loyalty.Can you talk a bit about the ways in which...Read More

Customer loyalty is a major concern for CEOs in the U.S. during the next three years, according to a new and compelling study released by KPMG. What’s more, the CEOs believe that the next three years will be more critical for their...Read More

IBM and Acxiom recently announced a new partnership designed to empower data scientists to make faster and more accurate predictions by providing powerful analytics tools and curated data on IBM Cloud. This curated data can ultimately lead to...Read More