Enhancing the customer experience is always a crucial goal for any loyalty marketer.
Take ExxonMobil, for example.
Now, Exxon- and Mobil-branded stations across the United States feature an improved gasoline that enhances vehicle performance through a proprietary additive formulation with seven key ingredients that helps remove intake valve deposits, which leads to better gas mileage.
“The new additive formula, which is part of our suite of Fuel Technology Synergy products, is a step-change innovation for our Exxon- and....