IBM and Acxiom recently announced a new partnership designed to empower data scientists to make faster and more accurate predictions by providing powerful analytics tools and curated data on IBM Cloud. This curated data can ultimately lead to stronger and more compelling customer engagement.
Loyalty360 caught up with Sachin Shah, Director of Customer Analytics Solutions, IBM Analytics; and Rick Erwin, President and General Manager, Audience Solutions Division, Acxiom Corporation, to discuss this unique partnership.
How will this....