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Luke Russell

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How Loyalty Programs Can Adapt to Digital Evolution

  • April 03 2018
  • Resource: DailyNews

Digital transformation is happening everywhere among loyalty marketers. How should a brand’s loyalty program adapt to the digital evolution process? Loyalty360 talked to Ron Orgiefsky, Managing Director USA, emnos, about this intriguing...Read More

Celtics See NBA 2K League as A Unique Brand Extension That Can Elevate Fan Engagement

  • April 02 2018
  • Resource: DailyNews

Boston Celtics Team President Rich Gotham told Loyalty360 that he is very excited about the franchise’s participation in the inaugural NBA 2K League, which is set to begin in May. The NBA 2K League is a joint venture between the NBA and Take...Read More

Fee-based Loyalty Program Helps Bring Success at Restoration Hardware

  • April 02 2018
  • Resource: DailyNews

It does pay to have a fee-based loyalty program. Just ask Restoration Hardware, which launched its RH Grey Card Membership program two years ago.   In a message to customers, partners, and shareholders on the company website, Restoration...Read More

The Customer Experience at Esler Companies Is About Feeling Loved

  • April 02 2018
  • Resource: Loyalty Management

Esler Companies comprises four Renewal by Andersen affiliates (Colorado, Greater Philadelphia, Phoenix, and Southern New England) and its marketing engine, Telefluent Communications. Established in 2004, Esler Companies is a privately-held, $300...Read More

JD Sports Fashion’s Acquisition of The Finish Line “Transformational”

  • March 28 2018
  • Resource: DailyNews

For runners, the adage is: “There is no finish line.” For athletic retailer The Finish Line, the same is true and its future just took a dramatic stride forward this week after JD Sports Fashion, the leading European retailer of...Read More

Webster Bank Dedicated to Providing a Great Customer Experience

  • March 28 2018
  • Resource: DailyNews

Last year, Webster Financial CEO James C. Smith said he was confident that community banking was the key to an elevated digital customer experience for his customers. Webster Bank has 177 branches and 316 ATMs located in Connecticut...Read More

UMBC’s Historic NCAA Tournament Upset Makes for Major Customer Engagement at Little Caesars

  • March 27 2018
  • Resource: DailyNews

Before the start of the NCAA Tournament, Ed Gleich, Senior Vice President of Global Marketing at Little Caesars, said the following: “If a crazy thing happens and there’s an upset, it’ll be a big score for pizza lovers. And if...Read More

MetLife Partners with Ernst & Young to Spark Financial Employee Engagement

  • March 27 2018
  • Resource: DailyNews

Officials at MetLife hope that a new strategic alliance with Ernst & Young will spark increased employee engagement, from a financial perspective.   The partnership will create and deliver a cutting-edge workplace financial wellness...Read More

Consultative Process Helps Drive Brand Loyalty at Red Wing Shoes

  • March 27 2018
  • Resource: DailyNews

Red Wing Shoe Company CMO Dave Schneider takes pride in a great customer experience every time.   “At Red Wing Shoes, our business is primarily outfitting workers and skilled laborers from construction to the energy sector to...Read More

What Lies At The Heart of Packaging And Its Role in Customer Loyalty?

  • March 26 2018
  • Resource: DailyNews

To answer this question, Loyalty360 talked to Danielle Sauvé, Director of Customer Insights and Experience, Danaher Product Identification Platform. “The tension we see in packaging is that loyalty is driven by two things that seem like...Read More

Why Do Grocery Retailers Face Challenges With Their Loyalty Programs?

  • March 26 2018
  • Resource: DailyNews

There are challenges associated with loyalty programs in every industry, but it appears there might be more facing grocery retailers. Loyalty360 talked to Eastwest Marketing Group CEO Lou Ramery about this intriguing topic.Can you talk about why...Read More

Employee Engagement At Esler Companies Runs Deep

  • March 26 2018
  • Resource: DailyNews

When John Esler, CEO of Esler Companies, started the company in 2004, he had a simple premise: Follow the Golden Rule with associates, customers, and partners, and success would follow. “From the start, we defined ourselves as a customer...Read More

Loyalty360 Fireside Chat: Finding Meaningful Customer Engagement at AARP

  • March 23 2018
  • Resource: DailyNews

Since it launched the Rewards for Good loyalty program in February 2014, AARP has enjoyed considerable success accompanied by high customer engagement levels. The program isn’t your typical spend-and-get program, but focuses squarely on...Read More

Customer Loyalty for Next Generations Goes Beyond Habit

  • March 23 2018
  • Resource: DailyNews

What will brands have to do in the future to truly connect with, gain customer loyalty from, and build strong relationships with NextGen consumers?   “At Alliance Data, we believe that loyalty for the Next Generations will mean...Read More

Best Western CMO Knows the Secret to Company’s Lofty Customer Satisfaction Reputation

  • March 22 2018
  • Resource: DailyNews

Best Western Hotels and Resorts has earned quite a reputation for its stellar customer satisfaction levels. So why has the company excelled in this area year after year?   Dorothy Dowling, Senior VP and CMO of Best Western Hotels and...Read More

Customer Experience Is Paramount in the Credit Card and Merchant Solutions Industry

  • March 22 2018
  • Resource: DailyNews

The ever-growing importance of customer experience is particularly crucial in the credit card and merchant solutions industry—and how products should be designed with this in mind. The financial service providers that are getting it right...Read More

Wine.com Creates “My Wine” Area to Boost Customer Experience

  • March 22 2018
  • Resource: DailyNews

One of the big challenges in the wine category is remembering which wines you personally like or not—and recalling the name of the wine, according to Wine.com CMO Peter Elarde.   “We’ve created an area called ‘My...Read More

Albertsons Can Offer More Choice, Convenience, and Access After Merger with Rite Aid

  • March 21 2018
  • Resource: DailyNews

Last month’s announced merger between privately held Albertsons Companies, one of the nation’s largest grocery retailers, and publicly traded Rite Aid Corporation, one of the country’s leading drugstore chains, will offer...Read More

Warning Signs That Your Loyalty Program Might Fall into the “Me Too” Category

  • March 21 2018
  • Resource: DailyNews

Loyalty programs can be significantly impactful on customers and beneficial to brands. The sophistication of some loyalty programs can create even stronger relationships between customers and brands.   But, how do you know when your loyalty...Read More

New Pilot Loyalty Program to Start In April At Target

  • March 21 2018
  • Resource: DailyNews

Come April, Target will be testing a new loyalty program in the Dallas-Fort Worth area called Target Red.   Company officials declined comment, but the company website offered a brief description of what’s in store for customers...Read More

Are We at a Turning Point for Customer Loyalty?

  • March 20 2018
  • Resource: DailyNews

Customer loyalty is changing as it becomes more complex in the way that brands can leverage it to strengthen consumer relationships.   According to The Loyalty Report 2018, released Monday by Bond Brand Loyalty, the loyalty landscape is in...Read More

AI’s Role in Loyalty and the Customer Experience

  • March 20 2018
  • Resource: DailyNews

Artificial intelligence is a topic on the lips of loyalty marketers everywhere now and Maritz Motivation Solutions, a leading provider of loyalty programs to U.S. and global companies, recently announced the successful use of AI to predict the...Read More

Emotional Customer Journey Keys Brand Loyalty at Nutrisystem

  • March 20 2018
  • Resource: DailyNews

Emotional benefits are an extremely important component for brands today.   At Nutrisystem, those benefits play a major role in casting expansive brand loyalty.   “There is not much that is more personal or emotional than a...Read More

Avis Expands Seamless Customer Experience Through Toyota Connected Partnership

  • March 19 2018
  • Resource: DailyNews

Avis Budget Group has partnered with Toyota Connected North America, the global technology strategy business unit for Toyota, in a multi-year partnership that will add 10,000 Toyota vehicles to Avis Car Rental’s expanding fleet of connected...Read More

Express Mart Hopes Loyalty Program Will Spark Enhanced Brand Advocacy

  • March 19 2018
  • Resource: DailyNews

Officials for Express Mart are very excited about its new loyalty program, Around the Clock Rewards, that launched last month.   Petr-All Petroleum Consulting Corp. launched a Paytronix-powered loyalty program for its Express Mart...Read More

With AI, Wells Fargo Can Better Focus on Personalization, Customer Experience

  • March 19 2018
  • Resource: DailyNews

Artificial intelligence has been a hot topic among loyalty marketers, and one that officials at Wells Fargo have certainly considered. They have been exploring AI to see how it can impact their customers and improve their financial health in the...Read More

Urban Outfitters Leverages Medallia To Apply Learnings that Enhance the Customer Experience

  • March 16 2018
  • Resource: DailyNews

Officials at Urban Outfitters have gained key customer experience insights during the past years, thanks to their partnership with Medallia.   Loyalty360 talked to Caitlin Szpakowski, store operations and customer experience manager for...Read More

PuppySpot CEO Views Core Service as A Loyalty Program

  • March 16 2018
  • Resource: DailyNews

Greg Liberman, CEO of PuppySpot, believes that his company’s core service is, in essence, a loyalty program.   PuppySpot is a service committed to helping responsible breeders place their puppies with caring individuals and families...Read More

Starbucks Understands That Personalization Drives Brand Loyalty

  • March 16 2018
  • Resource: DailyNews

During the JPMorgan Gaming, Lodging, Restaurant and Leisure Management Access Forum earlier this month, Scott Maw, Chief Financial Officer and Executive Vice President at Starbucks, talked extensively about the role of personalization and its...Read More

Convenience Served with Same-Day Delivery at BJ’s Wholesale Club

  • March 15 2018
  • Resource: DailyNews

Convenience is a priority for officials at BJ’s Wholesale Club as they always seek to augment the overall customer experience.   This week BJ’s Wholesale Club announced an expanded partnership with Instacart to offer members...Read More

The Value of the OTA Customer and Its Impact on Customer Experience

  • March 15 2018
  • Resource: DailyNews

What is the value of the OTA (Online Travel Agency) customer?   According to a new study from Oxford Economics and Expedia, loyalty marketers should take sharp notice of the OTA customer. The study analyzed nearly 100,000 trips taken by U.S...Read More

The Finish Line Teams Up with Bulls Guard Zach LaVine to Spark Customer Engagement Via Bucket Challenge

  • March 15 2018
  • Resource: DailyNews

As the NCAA Tournament tips off in earnest today, athletic retailer The Finish Line is teaming up with Chicago Bulls guard Zach LaVine as part of the Finish Line Bracket Challenge—offering the ultimate basketball experience for consumers...Read More

Celebrations Passport Dials Up Enhanced Customer Engagement at 1-800-Flowers.com

  • March 14 2018
  • Resource: DailyNews

Deepening customer relationships through its loyalty program has helped raise the level of brand loyalty at 1-800-Flowers.com.   A successful loyalty program can be a key differentiator for a brand, and officials at 1-800-Flowers.com have...Read More

Pizza Hut Canada Targets Increased Same-Store Sales Growth with Launch of Loyalty Program

  • March 14 2018
  • Resource: DailyNews

After Pizza Hut launched its Hut Rewards loyalty program last year, Pizza Hut Canada has followed suit.   Pizza Hut Canada officially launched its Hut Rewards program on Monday. With five consecutive online orders of $10.99 or more, members...Read More

Sling TV Partners with Pypestream to Make Customer Service Capabilities Easily Accessible

  • March 14 2018
  • Resource: DailyNews

Officials at Sling TV, a leading provider of over-the-top live and on-demand television programming, are always seeking to elevate the customer experience, and have the ability to connect with new and existing customers through messaging...Read More

Emotional Customer Engagement Drives Customer Experience at Pilot Flying J

  • March 13 2018
  • Resource: DailyNews

Officials at Pilot Flying J, the largest operator of travel centers in North America, know a little something about catering to customers.   Based in Knoxville, Tenn., Pilot Flying J has more than 750 retail locations in 44 states, roadside...Read More

Chuck E. Cheese’s Magnifies Customer Experience with First-Ever Loyalty Program

  • March 13 2018
  • Resource: DailyNews

With an eye toward enhanced customer experience, officials at Chuck E. Cheese’s recently launched the company’s first-ever loyalty program called The More Cheese Rewards.   The program offers members exclusive rewards that are...Read More

7-Eleven Eager to Engage Female Entrepreneurs in Franchise Giveaway Contest

  • March 13 2018
  • Resource: DailyNews

For 7-Eleven officials, their “W.E. Take the Lead” Women’s Franchise Giveaway Contest—targeted exclusively to female entrepreneurs—means more than a spirited competition. The winner can choose any of the company&rsquo...Read More

Digging into Data Can Elevate a Brand’s Omnichannel Loyalty Program

  • March 12 2018
  • Resource: DailyNews

Like most everything else today, omnichannel loyalty is evolving rapidly.   Customers are engaging with brands on various platforms, channels, and devices, which requires loyalty marketers to provide seamless experiences at every access...Read More

Edmunds Report: Toyota, Subaru, Honda Customers Exhibit Most Brand Loyalty

  • March 12 2018
  • Resource: DailyNews

As the U.S. auto industry readies itself for its most transformative period in history, according to the 2018 Edmunds Trade-In Loyalty Report, Toyota, Subaru, and Honda customers have exhibited the most brand loyalty.   “Both Toyota...Read More

Gap Reimagines Its Roots and Gains Greater Brand Loyalty

  • March 12 2018
  • Resource: DailyNews

Gap has been a well-known name in the retail world for several decades, but the clothing store might have lost a bit of its luster in recent years. However, it appears that the venerable marketer is making big strides in various areas that have...Read More

Loyalty360 Fireside Chat: Overstock.com Takes Pride in Delivering Memorable Customer Experiences

  • March 09 2018
  • Resource: DailyNews

Overstock.com has received numerous accolades for its superior customer experience and employee satisfaction as it has become one of the most trustworthy retail companies in the U.S. One of those awards came in November at the Loyalty360 Customer...Read More

Pizza Hut’s Literacy Project Drives Awareness and Builds Brand Loyalty

  • March 09 2018
  • Resource: DailyNews

When consumers can identify a brand with a worthy cause they admire, that emotional connection goes a long way toward building brand loyalty.   Since 1984, Pizza Hut has nurtured a love of reading through its BOOK IT! Program&mdash...Read More

Rebranding Carlson Rezidor Hotel Group to Radisson Hotel Group Capitalizes on Powerful Brand Equity

  • March 09 2018
  • Resource: DailyNews

Rebranding Carlson Rezidor Hotel Group to Radisson Hotel Group was a big decision, but company officials believe it was the right one.   “The new Radisson Hotel Group name capitalizes on the powerful brand equity of the...Read More

Connexions Loyalty’s New Customer Service Center Reflects Commitment to Customer Experience

  • March 08 2018
  • Resource: DailyNews

Last year was a strong year for Connexions Loyalty, driven by more than 50 percent year-over-year growth in gross loyalty redemption transactional volume, which jumped from $2.1 billion to $3.2 billion.   Connexions Loyalty Chief Commercial...Read More

New Lyft Loyalty Program Builds Opportunities to Surprise and Delight Business Passengers

  • March 08 2018
  • Resource: DailyNews

As Lyft evolves to take a bigger slice of the corporate travel market, company officials decided the time was right to launch a loyalty program for business customers. Lyft’s new loyalty program launched Feb. 27 for its business riders that...Read More

Video Becoming a “Megatrend” For All Communication

  • March 07 2018
  • Resource: DailyNews

Personalization is a lofty goal of most every loyalty marketer, no matter the industry. Video is an emerging trend among loyalty marketers as well. Combined, personalized video can deeply impact a company’s customer engagement levels.  ...Read More

More Companies Pivoting Toward Experiential Mindset to Earn Brand Loyalty

  • March 07 2018
  • Resource: DailyNews

As customer experience becomes an even greater differentiator among brands, its importance has soared in recent years. Research by customer experience consultancy Walker predicts that by 2020, CX will overtake price and product as a company&rsquo...Read More

LA Sparks Partnership Seen as Avenue to Elevated Customer Service and Fan Experience

  • March 06 2018
  • Resource: DailyNews

The LA Sparks know something about winning, having earned three WNBA championships. Now, team officials hope to elevate their customer service and redefine the fan experience through a new partnership with KORE Software.   Specifically, the...Read More

Why Most Customer Experience Programs Fail to Realize Their Potential

  • March 06 2018
  • Resource: DailyNews

There are many opportunities for loyalty marketers today, but somehow some of the basics seem to get lost in the pursuit of bottom line success. Chasing great customer experiences to provide is estimable for brands, but they need to know what...Read More

Loyalty Programs Need More Human Connections to Prosper

  • March 05 2018
  • Resource: DailyNews

The proliferation of loyalty programs often leads to mundane, cookie-cutter-type offerings that don’t fully resonate with their targeted customer groups. What can brands do better when it comes to customer loyalty and how can their programs...Read More

Quill.com Simplifies Customer Experience Via Coupon Center

  • March 05 2018
  • Resource: DailyNews

Seeking to provide a simplified customer experience, officials at Quill.com—an online business and medical product marketplace for small- and medium-sized businesses—launched Coupon Clipboard, which helps customers use more coupons...Read More

The Science of Habits and Creating a Successful Loyalty Program

  • March 02 2018
  • Resource: DailyNews

There are many theories as to why some loyalty programs succeed while others either fail or exist on auto pilot without generating ongoing customer engagement. Loyalty360 talked to Meg Tronquet, Manager of Marketing Strategy for Lenati, to learn...Read More

First Loyalty Program at Vans Targets Authentic Connections

  • March 02 2018
  • Resource: DailyNews

Vans, the original action sports lifestyle sports brand and one of the largest youth culture marketers in the world, recently launched its first-ever customer loyalty program titled, “Vans Family.”   Vans Family is an...Read More

Brand Loyalty Charges Batteries Plus Bulbs En Route to Significant Growth

  • March 01 2018
  • Resource: DailyNews

Russ Reynolds, CEO of Batteries Plus Bulbs, told Loyalty360 the he is most proud of how company associates serve their customer.   “As the nation’s only battery, light bulb and phone/tablet repair franchise with a nationwide...Read More

Quiznos Set to Launch New Store Design After Listening to Customers

  • March 01 2018
  • Resource: DailyNews

On Monday, March 5, 2018, Quiznos will open its newest restaurant in Menomonee Falls, WI, which marks the initial test site for the company’s new store design. Chris Ruszkowski, Senior Vice President of Marketing for Quiznos, talked to...Read More

Domino’s Pursues Self-Driving Delivery Vehicle Testing and Eyes Elevated Customer Experience

  • February 28 2018
  • Resource: DailyNews

While a definitive, or even tentative, timetable for actual implementation might be elusive at this point, officials at Domino’s Pizza are eager to stay on the cusp of self-driving delivery vehicle testing. Domino’s has partnered with...Read More

Sprint Eyes Simpler Customer Journey as Part of Seamless Air Alliance

  • February 28 2018
  • Resource: DailyNews

For Mark Yarkosky, Director of Consumer Services at Sprint, the formation of the Seamless Air Alliance offers a great opportunity.   “We’re still early in the development, but we want to see a customer journey that will be...Read More

Merger with Albertsons Provides “Transformative Opportunity” For Rite Aid

  • February 27 2018
  • Resource: DailyNews

Last week’s news that privately held Albertsons Companies, one of the nation’s largest grocery retailers, would merge with publicly traded Rite Aid Corporation, one of the country’s leading drugstore chains, will have a major...Read More

New Loyalty Program Part of Larger Transformation Underway at Subway

  • February 26 2018
  • Resource: DailyNews

On the heels of its “Make It What You Want” campaign during the Winter Olympics—where Subway showed customers how it is shifting its advertising strategy to develop creative messaging that resonates with its core audience in a...Read More

VIZIO Fandemonium Loyalty Program to End May 31

  • February 26 2018
  • Resource: DailyNews

The VIZIO Fandemonium loyalty program, which launched in 2013, will officially end on May 31. After May 31, members will no longer be able to log into VIZIO Fandemonium, earn, or redeem points and any outstanding points will expire.   What...Read More

Dunkin’ Donuts Sets Its Sights on Expanded Brand Loyalty and 1,000 New Stores

  • February 23 2018
  • Resource: DailyNews

Officials for Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, have big plans for Dunkin’ Donuts in the next two years. Customer loyalty is abound at Dunkin’ Donuts and plans call for 1,000 new...Read More

Brands Will Constantly Adjust Their Loyalty Programs to Meet Needs of Customers

  • February 23 2018
  • Resource: DailyNews

This is the age of the consumer. In essence, consumers now dictate to brands how they should operate if customer loyalty is the ultimate goal.   Loyalty360 talked to Martin Hood, Senior Vice President of Channel Sales for Virtual Incentives...Read More

Personalized Video Most Impactful Form of Online Customer Engagement

  • February 22 2018
  • Resource: DailyNews

Impactful personalization is a lofty goal for every loyalty marketer, and this includes online video as well.   Content personalization is an integral component of an engaging customer experience. As technical barriers are disappearing...Read More

Chico’s Eyes ‘Older’ and ‘Bolder’ Enhanced Conversations and Customer Engagement Via Social Campaign

  • February 22 2018
  • Resource: DailyNews

Officials at Chico’s want more of their customers to experience their brand and share their feelings about why they are loyal and why they are devoted advocates. This week Chico’s launched its #HowBoldAreYou campaign, which seeks to...Read More

How to Activate On-Premises Loyalty Programs

  • February 21 2018
  • Resource: DailyNews

That notion of forming a loyalty community is a great opportunity for marketers, but there are various moving parts attached to it.   Loyalty360 talked to Carlos Dunlap-Beard, VP of Loyalty Solutions at Snipp, about this theme and what...Read More

HuHot Mongolian Grill Takes Different Approach to Customer Engagement

  • February 21 2018
  • Resource: DailyNews

In the past, officials at HuHot Mongolian Grill had segmented loyalty program members based on total number of visits. But, they sought a solution that would allow them to target their “least likely” visitors.   As a result...Read More

Subway Seeks Greater Emotional Customer Engagement Via New Campaign

  • February 20 2018
  • Resource: DailyNews

During the tail end of Subway’s 60-second broadcast ad called, “Anthem,” which debuted during NBC’s evening coverage of the Winter Olympics on Feb. 15, the final two captions read: “In life and in food, don’t...Read More

Fuel Rewards Program: A Shining Example of Coalition Loyalty Program Success in the U.S.

  • February 19 2018
  • Resource: DailyNews

Since its launch in mid-2015, the Plenti coalition loyalty program has received a fair amount of press throughout the loyalty industry. Billed as the first coalition loyalty program in the U.S., Plenti has recently endured difficult times as...Read More

Better World Books Uses Unique Customer Engagement Mission

  • February 19 2018
  • Resource: DailyNews

Better World Books has a unique mission, one that can impact people around the globe. Company officials collect and sell books online to donate books and fund literacy initiatives worldwide.   Social and environmental responsibility are at...Read More

The Role of Employee Engagement in Customer Loyalty Strategies

  • February 16 2018
  • Resource: DailyNews

Despite the fact that technology drives a considerable portion of brand dynamics and perception, loyalty marketers realize that success boils down to the human element, effectively engaging their employees that, ultimately, impacts and strengthens...Read More

Customer Experience Reputation A Source of Pride at Discover

  • February 16 2018
  • Resource: DailyNews

It’s often said in the loyalty industry that effective customer experience methods represent the key differentiating aspect for many companies.   Just ask Discover Financial Services.   Dennis Michel, Senior Vice President of...Read More

Should All Customers Be Treated the Same in the Quest for Brand Loyalty?

  • February 15 2018
  • Resource: DailyNews

It’s a difficult question to answer for some loyalty marketers, and not so difficult for others.   For Laurie Caldwell, Director of Marketing at eBags, the industry-leading e-tailer and travel gear expert, it isn’t difficult...Read More

Zappos Targets Elevated Customer Engagement with Runners

  • February 15 2018
  • Resource: DailyNews

Online retailer Zappos views running as not only an incredibly healthy activity for anyone, but also a path toward capturing its customers’ share of attention.   In October, the company launched a new initiative to help people get in...Read More

Loyalty360 Fireside Chat: Gaining Customer Attention Big Challenge at Caesars

  • February 14 2018
  • Resource: DailyNews

For Michael Marino, SVP and Chief Experience Officer at Caesars Entertainment Corporation, the biggest challenge he faces as a marketer revolves around customer attention.    “Customer attention is the biggest problem,&rdquo...Read More

Simplicity Drives a Successful Mobile Loyalty Program

  • February 13 2018
  • Resource: DailyNews

Simplicity is a buzzword in the loyalty industry that will never go away, especially today when consumers have countless options and offers that can be accessed in a matter of minutes.   Mobile loyalty programs are attractive to consumers...Read More

A Lesson in Personalization and Customer Engagement at Teleflora

  • February 13 2018
  • Resource: DailyNews

Valentine’s Day is a major holiday for many retailers, especially those in the floral industry.   Enter Teleflora.   As Teleflora officials are gearing up for Valentine’s Day on Wednesday, Tommy Lamb, Director of CRM and...Read More

Customers Enjoy Simplicity of the Red Lobster Loyalty Program

  • February 12 2018
  • Resource: DailyNews

Since its launch in late October, the My Red Lobster Rewards loyalty program has seen a nice progression, according to Paul Quinn, Senior Director of Integrated Guest Experience, Marketing and Communications for Red Lobster.   As the world...Read More

Digital Print Providers Have Tools to Enable Personalized Communications That Drive Increased Customer Engagement

  • February 12 2018
  • Resource: DailyNews

Earning and maintaining customer loyalty is an ongoing process for loyalty marketers. For Xeikon, a longstanding leader and innovator in digital printing technology, that task is the same as it is for any other type of marketer. Loyalty360 talked...Read More

Connected In-store Customer Experience Guides Consumers to The Finish Line

  • February 09 2018
  • Resource: DailyNews

Today, for loyalty marketers, the customer experience has to be memorable and shareable. Developing and elevating a connected store experience drives relevance and engagement where loyalty marketers strive to surprise and delight their customers. ...Read More

Can Phone Charging Stations Help Build Customer Loyalty?

  • February 09 2018
  • Resource: DailyNews

What do phone charging stations have to do with customer loyalty?   It’s an interesting question, and Loyalty360 asked Anthony D'Eramo, Vice President of Sales for Brightbox, for the answer.   Brightbox is a B2B kiosk...Read More

SunTrust Bank Uses Strategic Phrasing in Surveys to Magnify Customer Engagement

  • February 08 2018
  • Resource: DailyNews

Jessica Hatch, Senior Vice President of Client and Teammate Experience for Consumer and Business Credit and Debit Cards at SunTrust Bank, told Loyalty360 that the bank’s customers have changed significantly in the past several years.  ...Read More

Zigglio Bridges Gap Between Offline, Online Marketing and Elevates Customer Engagement

  • February 08 2018
  • Resource: DailyNews

Leighton Scarlett, VP of Product at Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, told Loyalty360 that the company’s mission is to bridge the gap between offline and online...Read More

Nestlé Waters North America Sees Customer Engagement Opportunity in Sparkling Water Category

  • February 07 2018
  • Resource: DailyNews

Article Image: © 2018 Nestlé Waters North America Inc. Jill Germano, Group Marketing Manager at Nestlé Waters North America, told Loyalty360 that company officials see an opportunity to bring their existing brand fans into the sparkling...Read More

Brands Must Decide Whether to Invest in Building Their Own Data Science Teams

  • February 07 2018
  • Resource: DailyNews

This is an exciting time in the loyalty industry as marketers continue to leverage customer data and modify behavior in a way that elevates the brand’s status. But, often loyalty marketers have too much data without a clearly charted path...Read More

Loyalty Programs More Important in 2018 From Customer Data Perspective

  • February 06 2018
  • Resource: DailyNews

Loyalty programs are becoming more intricate set pieces for marketers from a retention and sales strategy perspective, according to Emily Rudin, Chief Customer Officer for CrowdTwist.   Loyalty360 talked to Rudin about her thoughts on...Read More

1-to-1 Marketing Expected in the World of Customer Engagement

  • February 06 2018
  • Resource: DailyNews

Loyalty360 talks to a plethora of experts in the loyalty industry on a weekly basis and one of the compelling questions we like to ask is: How are customers changing and how can companies adapt to these changes to gain optimum engagement and...Read More

Has the Reality of the Plenti Coalition Loyalty Program Lived Up to the Promise?

  • February 05 2018
  • Resource: DailyNews

In mid-2015, the Plenti coalition loyalty program launched amid considerable fanfare as it marked the first endeavor of its kind in the U.S., harboring hopes of increased customer engagement and customer experience for participating brands.  ...Read More

Food Lion Aims to Increase Customer Engagement Through Personalized Offers

  • February 05 2018
  • Resource: DailyNews

Personalization in the loyalty industry is viewed as hallowed ground, an aspirational goal, which when executed correctly, places a marketer in rarefied and enviable territory. Food Lion, which has more than 1,000 stores in 10 Southeastern...Read More

Loyalty360 Reads: February 2nd, 2018

  • February 02 2018
  • Resource: DailyNews

The latest news in the world of customer experience and customer loyalty.Big Game Blues: One Way That the Super Bowl is Bad for Business The Super Bowl can be a super bummer for businesses. A survey of more than 1,000 workers and more than 300 HR...Read More

Customer Loyalty Relies on Foundational CRM Strategies

  • February 02 2018
  • Resource: DailyNews

At the end of the day, CRM principles are at the heart of customer loyalty success.   Loyalty360 explored the topic of CRM tactics and customer loyalty with some executives at Baesman Insights & Marketing.  As much as the loyalty...Read More

Quiznos, Lobster and Customer Loyalty Converge in February

  • February 01 2018
  • Resource: DailyNews

Lobster and Quiznos? Who knew?   February will be lobster month at Quiznos and, tethered to that theme will be customer loyalty.   For two weeks starting on Feb. 14, all new or current members of Quiznos’ Toasty Points loyalty...Read More

Pepsi Stuff Loyalty Program on Display During Super Bowl LII

  • January 31 2018
  • Resource: DailyNews

Come Sunday, Feb. 4, around 6:30 p.m. EST, all eyes will be on Super Bowl LII between the defending champion New England Patriots and the Philadelphia Eagles.   As always, commercials take center stage also during the Super Bowl and this...Read More

Epsilon’s Jennifer Browers: Capturing Observational Data and Tying It to Loyalty Programs is Vital

  • January 31 2018
  • Resource: DailyNews

Loyalty programs come in all shapes and sizes. Some are basic, some are more sophisticated, while some weigh heavily on points earned, and others seek to leverage experiences.   Loyalty360 talked to Jennifer Browers, Strategic Marketing...Read More

What Are the Keys to Real-time Customer Engagement? HTK Offers Some Insight

  • January 30 2018
  • Resource: DailyNews

Since 1996, HTK has helped companies connect with their customers in a smarter and more personalized way, to grow profits and increase customer retention, focusing on engagement other than through a run-of-the-mill loyalty program, with an eye...Read More

Customer Feedback Prompts Relaunch of Redbox Loyalty Program

  • January 29 2018
  • Resource: DailyNews

Redbox officials asked their customers the question and the response was resounding: Customers wanted more ways to earn points, attain tiered VIP status, and earn rewards at the Box and via On Demand.   Formerly known as Redbox Play Pass...Read More

Experiential Focus Helps Cooper’s Hawk Winery & Restaurants Differentiate and Earn Brand Loyalty

  • January 26 2018
  • Resource: DailyNews

Cooper’s Hawk Winery & Restaurants is a lifestyle brand focused on wine and creating memorable moments that enrich lives. Having loyal customers never hurts either and adds a layer of brand efficacy.   Cooper’s Hawk Winery...Read More

The Time Is Right for a Loyalty Program at Hannaford Supermarkets

  • January 25 2018
  • Resource: DailyNews

Better late than never. Until now.   For Hannaford Supermarkets, which was founded in 1883, a loyalty program never existed. On Jan. 21, however, Hannaford launched My Hannaford Rewards, a loyalty program that adds rewards for store-brand...Read More

Trend for 2018: Data and Customer Engagement at the Center of Digital Transformation

  • January 25 2018
  • Resource: DailyNews

There are many trends to discuss for 2018 involving customer engagement, customer data, and customer loyalty. Many of the trends lie at the center of the digital transformation era for many loyalty marketers.   Loyalty360 talked to Lindsay...Read More

Understand the Capabilities of Your Organization Before Launching a Loyalty Program

  • January 24 2018
  • Resource: DailyNews

Understanding the capabilities of your organization is one of the key components when a brand considers launching a loyalty program. This was one of the overarching messages from Tuesday’s Loyalty360 webinar titled, “Executive...Read More

Engaged Employees Can Differentiate Your Brand’s Customer Experience

  • January 24 2018
  • Resource: DailyNews

The value and importance of an engaged workforce is imperative now for any brand. Engaged employees understand the company’s goals and customer base, which can have a great impact on customer experience and brand loyalty.   Last year,...Read More

Adore Me Reinvents Fashion Space and Attracts Considerable Brand Loyalty

  • January 23 2018
  • Resource: DailyNews

Upstart women’s intimates company Adore Me has made great strides since it launched in March 2012, reinventing the fashion space while attracting considerable brand loyalty. Its revenue was nearly $84 million in 2016 and the company has more...Read More

PeoplesBank Leverages Universal Associates to Deepen Brand Loyalty

  • January 23 2018
  • Resource: DailyNews

Based in Holyoke, Mass., and established in 1885, PeoplesBank has proudly been named as a Top Place to Work by The Boston Globe for seven years in a row. What makes the bank such a good place to work? One is the emphasis they place on the customer...Read More

New Partnership Helps Bond Brand Loyalty Use Gamification for Strategic Customer Engagement

  • January 22 2018
  • Resource: DailyNews

It’s game on for Bond Brand Loyalty.   Bond Brand Loyalty, a leading global customer engagement agency, continues to build on a series of recent partnerships as a way to further enhance its abilities to deliver increased customer and...Read More

New Website Tells Brother Canada’s Story That Promotes Customer Engagement

  • January 22 2018
  • Resource: DailyNews

Brother has been operating in Canada since 1960, providing the country with its staple of technology-based office equipment—typewriters, cash registers, adding machines, calculators, word processors, laser printers, fax machines, scanners...Read More

Life in the Fast Lane for General Motors and Brand Loyalty

  • January 19 2018
  • Resource: DailyNews

Creating and maintaining brand loyalty in the auto industry is an extremely daunting challenge. But for General Motors, ever since it emerged from bankruptcy in 2009, the 110-year-old company has been moving smoothly. And when it comes to brand...Read More

Simplicity and Variety Key Components of Customer Experience at Bloomin’ Brands

  • January 19 2018
  • Resource: DailyNews

  When officials at Bloomin’ Brands launched their Dine Rewards loyalty program 18 months ago, it came after considerable research and customer surveys.   Barb Millette, Senior Director of Loyalty and CRM for Bloomin&rsquo...Read More

DFW Airport Aims to Transform the Individual Customer Experience

  • January 17 2018
  • Resource: DailyNews

DFW (Dallas/Fort Worth International) Airport was recently recognized as the top large airport in North America, ahead of others such as Hartsfield-Jackson International Airport in Atlanta and Denver International Airport. The recognition came...Read More

Data-Driven Path Can Boost C-store Customer Engagement, Customer Loyalty

  • January 17 2018
  • Resource: DailyNews

Officials at Paytronix believe that a data-driven model can help boost c-store customer engagement and customer loyalty. Loyalty360 talked to Jeff Hoover, C-Store Data Strategist, Paytronix, to learn more about how c-stores can enhance long-term...Read More

Why Cultivating Customer Loyalty Is More Important Than Ever

  • January 16 2018
  • Resource: DailyNews

Given all the heightened consumer expectations and, along with those, attendant power, brand officials realize the race for long-term customer loyalty is on and it’s a marathon, not a sprint. Loyalty360 talked to Michelle Wildenauer, Senior...Read More

Technology Drives Memorable Customer Experience at Domino’s

  • January 16 2018
  • Resource: DailyNews

Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, might consider itself a technology company. It has enhanced its online ordering capabilities in recent years, along with other key technological maneuvers, and...Read More

Wells Fargo CEO Calls 2017 Transformational, Eyes Elevated Customer Experience

  • January 16 2018
  • Resource: DailyNews

Sloan referred to an “evolution” that includes new ways to more efficiently serve Wells Fargo customers and create a better customer experience. Included in an elevated customer experience are investments in innovation, streamlining...Read More

Choice Hotels Listens to Loyalty Program Members And Enhances Customer Experience

  • January 15 2018
  • Resource: DailyNews

Listening to customers is the best way to create and retain loyal customers. At Choice Hotels, this practice is commonplace en route to delivering a memorable customer experience. Through a new program with delivery.com, an on-demand marketplace...Read More

Will Shop Your Way Loyalty Program Instill Necessary Brand Trust to Save Sears?

  • January 15 2018
  • Resource: DailyNews

Five days ago, officials at Sears Holdings announced plans to enhance liquidity and accelerate a return to profitability amid ongoing fiscal challenges (its third-quarter sales of $3.7 billion were far less than the $5 billion for the same period...Read More

How to Decrease Churn and Increase Brand Loyalty Using Customer Journey Analytics

  • January 15 2018
  • Resource: DailyNews

Customer churn is a common term in the loyalty industry, yet often misunderstood. Customer churn poses a significant threat to a company’s customer list and loyalty marketers should focus on customer retention as much as possible...Read More

Pizza Hut Customer Experience to Include Delivery Via Autonomous Vehicles in the Future

  • January 12 2018
  • Resource: DailyNews

Pizza Hut has been a driving force in redefining the pizza delivery category. Now, the company’s future delivery plans involve autonomous vehicles. This week, Toyota, the world's top automaker, and Pizza Hut, which serves and delivers...Read More

Shifting Consumer Habits and How Loyalty Programs Can Adapt

  • January 12 2018
  • Resource: DailyNews

Consumer behavior can often change at a faster pace than brands can keep up with, prompting them to adapt their loyalty programs. Loyalty360 talked to Laurie Meek, Loyalty Engagement Lead, Lenati, about this ongoing challenge for loyalty...Read More

BJ’s Wholesale Club Seeks Meaningful, Personalized Customer Experiences

  • January 11 2018
  • Resource: DailyNews

Personalization is a top priority for many loyalty marketers and, in the case of BJ’s Wholesale Club, it is an ongoing pursuit for perfection. Earlier this month, Toshiba, a global market share leader for integrated in-store retail...Read More

Loyalty Marketers Should Explore Contextual Commerce to Magnify Customer Engagement

  • January 11 2018
  • Resource: DailyNews

Connecting with shoppers is an ongoing quest for loyalty marketers, and one option they should consider to heighten and magnify customer engagement is contextual commerce. Loyalty360 talked to Gerry Gilbert, CashStar, Vice President, Technical...Read More

Expanded Efforts to Understand and Define Customer Loyalty in Restaurant Space

  • January 10 2018
  • Resource: DailyNews

Unique challenges connected to customer loyalty can be found in a variety of industries. Case in point: The restaurant industry. Loyalty360 talked to Cogensia CEO Brad Rukstales about the state of customer loyalty in the restaurant space.Can you...Read More

Loyalty Program Optimization Relies on Getting Personal

  • January 10 2018
  • Resource: DailyNews

Loyalty360 talked to Senior Consultant Manolis Bardis and Associate Director Andy Rigby of Willis Towers Watson about their views regarding how more advanced modeling techniques can help loyalty program sponsors receive more long-term bang from...Read More

Awards Haul Reaffirms Strong Customer Experience Focus at Hertz

  • January 09 2018
  • Resource: DailyNews

A company knows it’s performing at a very high level when it receives an award. In the case of Hertz, 2017 was the zenith as the iconic company hauled in 75 awards for its outstanding customer service, highly successful loyalty program, and...Read More

Chanticleer Holdings Set to Launch Blockchain Loyalty Program This Year

  • January 09 2018
  • Resource: DailyNews

Officials for Chanticleer Holdings, which owns, operates, and franchises fast casual and full-service restaurant brands−including American Burger Company, BGR – Burgers Grilled Right, Little Big Burger, Just Fresh and Hooters&minus...Read More

Macy’s Still Has Work to Do to Restore Lost Brand Loyalty

  • January 09 2018
  • Resource: DailyNews

Despite Macy’s holiday season numbers for November/December, it appears the venerable retailer has much to do to restore its once iconic legacy and widespread brand loyalty. Last week Macy’s announced that its comparable sales on an...Read More

Old Fashioned Face-to-Face Communication Keys Customer Engagement Experience at Iron Tribe Fitness

  • January 08 2018
  • Resource: DailyNews

In a highly competitive and ever-changing fitness industry, Iron Tribe Fitness officials work very hard at continuous personalized communication that triggers a differentiated customer engagement experience. Loyalty360 talked to Iron Tribe...Read More

How Company Influencers Can Impact Brand Loyalty

  • January 08 2018
  • Resource: DailyNews

Company influencers can impact brand advocacy and brand loyalty in a major way. Some loyalty marketers, though, might not be well versed in the potential positive ramifications of company influencers. Loyalty360 talked to Nick Alexander...Read More

Is There a Need For An Industry Shift From a Loyalty Program to a Loyalty Experience?

  • January 05 2018
  • Resource: DailyNews

What is the difference between a loyalty program and a loyalty experience and why is it important to loyalty marketers? That is a topic that Loyalty360 discussed with Barry Kirk, VP, Loyalty Solutions, Maritz Motivation Solutions.Can you...Read More

SmartJoin Innovative Customer Engagement Tool from CodeBroker

  • January 04 2018
  • Resource: DailyNews

Dan Slavin, CEO of CodeBroker, a provider of mobile marketing solutions, believes that his company’s innovative new tool, SmartJoin, can add a myriad of customer loyalty benefits to marketers. Loyalty360 talked to Slavin about SmartJoin and...Read More

HelloWorld, Merkle Partnership Offers Brands Exceptional Solutions to Build Customer Loyalty

  • January 04 2018
  • Resource: DailyNews

HelloWorld, a Detroit-based digital marketing solutions provider focused on promotion and loyalty solutions, has a new name after it was officially acquired on Wednesday. Dentsu Aegis Network announced that it acquired HelloWorld and the latter...Read More

Airport Lounge Development Is All About Customer Experience, Customer Service

  • January 03 2018
  • Resource: DailyNews

Airport Lounge Development (ALD) lounges were recognized for the fourth consecutive year for the Priority Pass Lounge of the Year Awards. Two of ALD’s 17 shared-use lounges, The Club BWI at Baltimore-Washington International Airport and The...Read More

Interactive Whiteboard Technology Extends Beyond Customer Engagement

  • January 03 2018
  • Resource: DailyNews

The benefits of interactive whiteboard technology are varied, according to Summer Felix-Mulder, Co-Founder, The Draw Shop, and Loyalty360 talked to her about this intriguing topic and how it can impact several customer-facing areas.Can you talk...Read More

Creating Immersive Customer Experience at The Finish Line

  • January 03 2018
  • Resource: DailyNews

The Finish Line officials want to become even more relevant to their customers, creating immersive customer experiences. Digital customer experiences are among the most prominent ones for Finish Line customers. The Finish Line CEO Sam Sato talked...Read More

Personalizing the Customer Experience A Priority at Denny’s

  • January 02 2018
  • Resource: Loyalty Management

John Dillon, SVP and CMO of Denny’s, told Loyalty360 that personalizing the customer experience is a win-win for the customer and the company. Denny’s officials take great pride in personalizing the customer experience to gain a...Read More

7-Eleven Seeks Even Greater Mobile Customer Engagement

  • January 02 2018
  • Resource: Loyalty Management

Mobile customer engagement is a high priority at 7-Eleven, so much so that company officials are seeking more ways to leverage mobile devices. “Customers today are time starved and connected 24/7–they are demanding more products and...Read More

Korman Seeks to Raise Customer Engagement Levels at Global Hotel Alliance

  • January 02 2018
  • Resource: Loyalty Management

Robin Korman, who became the Head of Loyalty Marketing & CRM for Global Hotel Alliance in November, is excited to make 2018 a memorable one for GHA. Korman’s extensive experience includes stops at Wyndham Hotel Group and Starwood Hotels...Read More

“On The Road With Dave” Video Series Humanizes La Quinta’s Loyalty Program

  • January 02 2018
  • Resource: DailyNews

Humanizing a loyalty program is the ultimate goal of a new video series from La Quinta Inns & Suites called, “On The Road With Dave,”—featuring Dave Sims, La Quinta’s vice president of loyalty marketing.&ldquo...Read More

Wayfair Successfully Pushes Technological Limits of Customer Engagement

  • January 02 2018
  • Resource: Loyalty Management

At Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than eight million products from more than 7,000 suppliers, pushing technological limits to offer a better and more...Read More

Chicken Salad Chick Blazes Its Own Customer Loyalty Trail

  • January 02 2018
  • Resource: DailyNews

The accolades for Chicken Salad Chick keep flowing in this year.Chicken Salad Chick’s prowess in the area of customer insights was highlighted at the fourth annual Loyalty360 Awards held at the 10th annual Loyalty Expo in...Read More

Customer Engagement Reigns Supreme at Newegg

  • January 02 2018
  • Resource: DailyNews

Customer engagement reigns supreme at Newegg, one of the top tech-focused e-retailers in North America.Loyalty360 talked to Merle McIntosh, senior vice president sales & marketing, Newegg, about the company’s unique approach to its...Read More

Employee Engagement and Customer Loyalty “Joined at the Hip” at PeoplesBank

  • January 01 2018
  • Resource: DailyNews

For Sheila King Goodwin, senior vice president, retail banking at PeoplesBank, employee engagement and customer loyalty are forever connected.Based in Holyoke, Mass, and established in 1885, PeoplesBank has seen quite the evolution in...Read More

Henry Schein Seeks Greater Customer Experience Through Redesigned Website

  • January 01 2018
  • Resource: DailyNews

Officials at Henry Schein, a global distributor of medical, dental, and veterinary supplies, including vaccines, pharmaceuticals, financial services, and equipment, want to build a greater customer experience.As a result, the company launched a...Read More

Frontline Employees Critical to Ongoing Customer Loyalty for Chicago Cubs

  • December 29 2017
  • Resource: DailyNews

It took more than a century (108 years to be exact) for the Chicago Cubs to win a World Series, a dream that came true for Cubs’ fans a little more than four months ago.Customer loyalty, or in this case, fan loyalty, has held...Read More

Impact of Emotions on Customer Preference, Brand Loyalty at Safelite AutoGlass

  • December 29 2017
  • Resource: DailyNews

Finding emotional connections with customers is the Holy Grail for loyalty marketers these days. Depending on the product, achieving this can be monumentally challenging.Take Safelite Auto Glass, for instance.Although Safelite doesn’t...Read More

Will Delta’s Diamond Medallion Status Change Impact Brand Loyalty?

  • December 29 2017
  • Resource: DailyNews

Starting Jan. 1, 2018, Delta Air Lines’ SkyMiles members will have to spend $250,000 annually on their affiliated American Express credit card to meet one of the requirements for Diamond Medallion status, which provides the airline’s...Read More

Social Media Customer Engagement Lifts Brand Loyalty at Caesars

  • December 28 2017
  • Resource: DailyNews

Social channels are becoming a huge customer engagement vehicle for Caesars Entertainment Corporation.As such, Michael Marino, senior vice president of loyalty and digital at Caesars, told Loyalty360 that there has been a major shift in focus...Read More

49ers Creating a Bigger and Better Loyalty Program

  • December 28 2017
  • Resource: DailyNews

While the San Francisco 49ers are in the midst of a woeful 0-5 start to their season, their loyalty program’s immediate future seems much brighter. For the past three years, the San Francisco 49ers have offered fans a...Read More

Red Lobster Dives Into Loyalty Program Arena

  • December 27 2017
  • Resource: DailyNews

Red Lobster, the world’s largest seafood restaurant company, has never had a loyalty program, until now.Following highly successful testing in Colorado, then Arizona and Wyoming, Red Lobster on Monday unveiled its new app-based loyalty...Read More

Rockport Adapts Customer Engagement Strategies Based on Changing Shopping Habits

  • December 27 2017
  • Resource: DailyNews

Adapting different customer engagement strategies based on changing shopping patterns is a wise maneuver for any loyalty marketer.While The Rockport Group has undergone some major changes in recent years, one thing remains the same: Its...Read More

Prioritizing Customer Loyalty at Red Lion Hotels Means Relationship Marketing

  • December 27 2017
  • Resource: DailyNews

Bill Linehan, executive vice president and CMO at Red Lion Hotels Corporation, says that his company looks at customer loyalty prioritization a bit differently.“We like to think more about relationship marketing and customer acquisition...Read More

Planned Personalization Drives Brand Loyalty at Wheaton | Bekins Van Lines

  • December 26 2017
  • Resource: DailyNews

Personalization is a huge aspirational goal for loyalty marketers and represents something that, if executed properly and seamlessly, can drive brand loyalty.Stephanie Linville, director, market intelligence, quality & training, Wheaton...Read More

Customer Engagement “Critically Important” for Auntie Anne’s

  • December 26 2017
  • Resource: DailyNews

Cultivating customer loyalty at Auntie Anne’s starts with effective customer engagement.Meredith Wenz, director of marketing at Auntie Anne’s, talked to Loyalty360 about this crucial piece of the customer loyalty puzzle.How does...Read More

Customer Insights Trigger Simplicity Path for Wyndham Rewards Loyalty Program

  • December 26 2017
  • Resource: DailyNews

In 2015, Wyndham Hotel Group completely re-imagined the Wyndham Rewards loyalty program.Lacking a strong value proposition to differentiate it from the competition, the company overhauled the program’s look and feel—introducing the...Read More

Helzberg Diamonds Establishes Trust and Confidence Via NCR to Boost Customer Experience

  • December 25 2017
  • Resource: DailyNews

Creating trust and confidence with your customers is a huge priority for loyalty marketers. Through NCR Corp., Helzberg Diamonds wants to accomplish just that to spur brand loyalty and an improved customer experience.Helzberg Diamonds, one of...Read More

The Biggest Challenges Facing Marketers When Designing a Successful Loyalty Program

  • December 25 2017
  • Resource: DailyNews

Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies.Loyalty360 caught up with Pam Spier, a senior manager...Read More

Wayfair Seizes Massive Market Opportunity to Earn More Brand Loyalty

  • December 22 2017
  • Resource: DailyNews

The customer experience continues to resonate more and more at Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than eight million products from more than 10,000 suppliers...Read More

Domino’s Leverages Social Media to Enhance Customer Engagement

  • December 22 2017
  • Resource: DailyNews

Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, has enhanced its online ordering capabilities in recent years and also leverages social and owned media to spark customer engagement and brand loyalty. For...Read More

Consumers Crave Innovative Customer Loyalty Tactics

  • December 22 2017
  • Resource: DailyNews

Brands employ loyalty programs for a variety of different reasons, but it’s always important when they learn how consumers views these offerings.HelloWorld recently released a report titled, “2017 Loyalty Barometer Report: What...Read More

Denny’s Updates the Customer Experience and Maintains Heart and Soul of Brand

  • December 21 2017
  • Resource: DailyNews

Investing in the overall customer experience is an integral part of a brand’s ongoing success and paves the way to strengthening consumer relationships. At Denny’s, that overarching theme has served the customers and company officials...Read More

Snipp Partnership Represents Evolutionary Change in the Way Loyalty Programs Can Be Administered

  • December 21 2017
  • Resource: DailyNews

Snipp Interactive , a global provider of digital marketing promotions, rebates, and loyalty solutions, prides itself on living on the edge of innovation. This week Snipp announced a new partnership with Appsolutely Inc. to explore ways to...Read More

Omnichannel Customer Engagement Boosts Customer Experience at Lowe’s

  • December 21 2017
  • Resource: DailyNews

Home improvement giant Lowe’s is cashing in on its omnichannel customer engagement prowess. Lowe’s recorded solid comparable sales growth of 5.7 percent during the third quarter, a figure which made CEO Robert Niblock proud. &ldquo...Read More

Loyalty Programs Have to Tailor Personal Messages or Consumers Will Tune Out

  • December 20 2017
  • Resource: DailyNews

If a loyalty marketer can’t tailor personalized messages to consumers, the latter group will tune out and look elsewhere for customer engagement. Robin Korman, who became the Head of Loyalty Marketing & CRM for Global Hotel Alliance in...Read More

Expectations Are High for Machine Learning and Its Potential Impact on Customer Loyalty

  • December 20 2017
  • Resource: DailyNews

Machine learning has been a hot topic in the loyalty industry in recent years, but now seems to be building more momentum amid advances in Big Data technologies.   Loyalty360 talked to Manoj Das, VP of Products, Stellar Loyalty, to find out...Read More

Extensive Data Insights Key Customer Loyalty at Darden Restaurants

  • December 20 2017
  • Resource: DailyNews

All loyalty marketers have access to various amounts of consumer data, but it’s how they strategically sift through, refine, and, ultimately, personalize offers that leads to customer loyalty. Just ask Darden Restaurants, which owns several...Read More

Truck Legends Loyalty Program Helps Chevrolet Form Emotional Connections with Customers

  • December 19 2017
  • Resource: DailyNews

Every brand aspires to achieving deep, emotional connections with its customers because those connections help drive lifetime brand loyalty. At Chevrolet, the Truck Legends loyalty program, launched as a Texas-only pilot in September 2016 before...Read More

Canadian Red Cross Maps Out Omnichannel Donor Journeys to Heighten Customer Engagement

  • December 19 2017
  • Resource: DailyNews

Donor loyalty and stewardship is a critical priority for the Canadian Red Cross. Giving donors an ongoing outlet for feedback has better informed the Canadian Red Cross and allowed it to smooth over any rough edges in what has become an...Read More

Brand Heritage Drives Customer Loyalty at Lands’ End

  • December 19 2017
  • Resource: DailyNews

Jerome Griffith has been CEO at Lands’ End for nine months and has longed for the iconic retailer to return to its roots. That rich brand heritage is a driving force behind customer loyalty. “Since I joined the company nine months...Read More

Personalized Advice Core to Customer Loyalty at Ameriprise Financial

  • December 18 2017
  • Resource: DailyNews

Personalized advice lies at the core of Ameriprise Financial’s client interactions and paves the way toward customer loyalty. This month Ameriprise Financial earned the highest level of customer loyalty among investment firms in the 2017...Read More

The Future of Customer Experience Revolves Around Mobile

  • December 18 2017
  • Resource: DailyNews

Customer experience is the key differentiator among loyalty marketers and mobile currently plays, and will continue to play, a starring role in its evolution, according to Krish Mantripragada, Chief Product Officer, Medallia. Loyalty360 talked to...Read More

Global U.S. Companies Could Find Magnified Customer Engagement in Europe

  • December 18 2017
  • Resource: DailyNews

Judging by some eye-opening numbers from last month’s Black Friday, global retailers hold a massive opportunity to engage with more customers than ever before. Why? A new study from Ingenico Group bodes well for global retailers and their...Read More

Customer Experience Evolves With Technology at Melissa Shoes

  • December 15 2017
  • Resource: DailyNews

Officials at Melissa Shoes know that customer experience and technology work hand in hand to promote brand loyalty. Loyalty360 talked to Julian Trevino, Director of Retail & E-Commerce, U.S. & Caribbean, Melissa Shoes USA, to find out...Read More

Regions360 Drives Customer Satisfaction at Regions Bank

  • December 15 2017
  • Resource: DailyNews

Regions Bank is no stranger to accolades. This week Regions Bank earning the top ranking for customer satisfaction in the 2017 American Customer Satisfaction Index Finance and Insurance Report. With $123 billion in assets, Regions Financial...Read More

Omnichannel is the Path to Brand Loyalty at Pier 1 Imports

  • December 15 2017
  • Resource: DailyNews

Omnichannel is the path to brand loyalty at Pier 1 Imports. CEO Alasdair James, who assumed his post on May 1, is confident and focused on that approach, despite some disappointing results thus far in December. “The first two weeks of...Read More

New Loyalty Program Brings Energy and Excitement to Pizza Boli’s

  • December 14 2017
  • Resource: DailyNews

Founded in 1985, Pizza Boli’s has 79 locations in Maryland, Virginia, Washington, D.C., Pennsylvania, and New Jersey. It’s a very exciting time at Pizza Boli’s due to its new website and very new loyalty program called Boli&rsquo...Read More

Sears Looks to Concept Stores to Help Ignite Customer Engagement

  • December 14 2017
  • Resource: DailyNews

As fiscal matters continue to permeate Sears Holdings Corporation−its third-quarter sales of $3.7 billion were significantly less than the $5 billion in the same period a year ago−company officials hope they can build on the success of...Read More

Collecting More Customer Reviews Can Help Drive Brand Loyalty

  • December 14 2017
  • Resource: DailyNews

Customer reviews can play a major role in a loyalty marketer’s long-term engagement initiatives that can, ultimately, lead to brand loyalty. But, for loyalty marketers, making those customer reviews magically appear poses a foreboding task. ...Read More

Mobile-centric ‘Connected Room’ Heightens the Customer Experience at Hilton

  • December 13 2017
  • Resource: DailyNews

Innovation and Hilton Worldwide have become almost synonymous, with company officials always pushing the envelope when it comes to technological advancements that magnify the customer experience. Keeping with that theme, Hilton announced plans to...Read More

Home Depot Focuses on One Home Depot Experience to Further Extend Brand Loyalty

  • December 13 2017
  • Resource: DailyNews

For Home Depot CEO Craig Menear, it’s all about the customer experience. Or, shall we say, the One Home Depot Experience. “Our customers no longer think of us in terms of separate channels,” Menear said during the 2017 Investor...Read More

Some Customer Experience Pitfalls to Avoid

  • December 13 2017
  • Resource: DailyNews

Many loyalty marketers believe that customer experience is the key differentiator that can raise the bar on their respective brands in the most compelling and successful way. They are always on the lookout for better ways to enhance the customer...Read More

Rite Aid Set To Add New Component To Its Loyalty Program

  • December 12 2017
  • Resource: DailyNews

Back in October, Rite Aid CEO John Standley called the company’s wellness+ loyalty program a key differentiator. “Our wellness store format has resonated with customers as these stores continue to outperform the rest of the chain in...Read More

Shift Toward More Mobile and Online Transactions Gives Citizens Bank New Method of Customer Engagement

  • December 12 2017
  • Resource: DailyNews

Officials at Citizens Bank, which has about 1,200 branches in 11 states in the New England, Mid-Atlantic, and Midwest regions, wanted to find a way to engage with customers in a more effective and relevant way since they had seen a shift toward...Read More

Chico’s Gains Brand Loyalty One Experience At A Time

  • December 12 2017
  • Resource: DailyNews

Before Chico’s recently launched www.chicosofftherack.com, a new e-commerce site, featuring the beautiful prints and bold colors the brand is known for, company officials didn’t have to conduct any surveys or focus groups. “We...Read More

Christmas Wish Program A Special Customer Engagement Time at C Spire

  • December 11 2017
  • Resource: DailyNews

Christmas is the most special time of year for many people, and it’s extra special to officials at C Spire, the Mississippi-based diversified telecommunications and technology services firm. For the second straight year, C Spire conducted...Read More

A Loyalty Program Should Support a Brand’s Value Proposition and Its Customer Experience

  • December 11 2017
  • Resource: DailyNews

There are varying strategies attached to loyalty program performance, but some tactics should be universal to ensure long-term success and growth. Loyalty360 talked to Michela Baxter, Senior Director of Loyalty at HelloWorld, about this...Read More

Report Focuses on Shifting Customer Loyalty Market in Canada

  • December 11 2017
  • Resource: DailyNews

Customer loyalty in Canada is shifting, according to a new report from Eagle Eye, that highlights key opportunities for retailers such as data, personalization, and mobile. The report is set against the backdrop of a shifting loyalty market in...Read More

Personalization Sets Jewlr.com Apart and Builds Brand Loyalty

  • December 08 2017
  • Resource: DailyNews

Jewlr.com is an online destination for fine jewelry that is completely customizable. Using the latest advancements in manufacturing and web technology, Jewlr’s online system gives its customers the unique ability to create and visualize...Read More

Good Service Turns Customers Into Loyal Brand Advocates

  • December 08 2017
  • Resource: DailyNews

Customer service is an integral piece of the brand loyalty puzzle. If not executed properly and in a seamless fashion, it’s often the first thing consumers point to in a negative customer experience. But, according to a new report from the...Read More

Compelling Reasons Why Companies Should Invest in Customer Loyalty

  • December 08 2017
  • Resource: DailyNews

Investing in customer loyalty is a must-have, and effective loyalty programs have proven to be key differentiators for their respective brands. A new infographic from Fieldboom cites 20 compelling reasons why companies should double down on their...Read More

El Pollo Loco Seeks Greater Customer Engagement Through Partnership

  • December 07 2017
  • Resource: DailyNews

Officials at El Pollo Loco, the nation’s leading fire-grilled chicken chain, want to take their customer engagement level to new heights through a strategic partnership with Ansira. Through the partnership, Ansira will support El Pollo Loco...Read More

How to Make Your Holiday Emails Stand Out and Drive Optimal Customer Engagement

  • December 07 2017
  • Resource: DailyNews

Loyalty marketers always want their emails to stand out, but during the all-important holiday season, they take on extra meaning and potential impact. What can loyalty marketers do to ensure their holiday email communications are relevant and...Read More

Emotional Customer Engagement Holds Strongest Impact on Customer Loyalty

  • December 07 2017
  • Resource: DailyNews

At Loyalty360, we talk to brands often about the importance of emotional customer engagement and the crucial role that plays in earning long-term customer loyalty. Emotional customer engagement is the ultimate payoff for loyalty marketers. A new...Read More

7-Eleven’s Customer Experience Goal: Every Interaction is Valuable and Delightful

  • December 06 2017
  • Resource: DailyNews

Officials at 7-Eleven pride themselves on their ongoing efforts around innovation. One recent example of that is when the company revamped its 7Rewards loyalty program. Loyalty360 talked to Tarang Sethia, Senior Director of CRM & Loyalty at 7...Read More

An Exceptional Customer Experience Directly Translates to Brand Loyalty

  • December 06 2017
  • Resource: DailyNews

Customer experience is a pivotal differentiator for loyalty marketers. Making that customer experience memorable time and time again breeds brand advocates. But, creating those memorable and exceptional customer experiences isn’t always...Read More

McDonald’s Attempts to Snare More Customer Loyalty Via Revamped Dollar Menu

  • December 06 2017
  • Resource: DailyNews

McDonald’s has made significant strides since Steve Easterbrook took over in 2015. Earlier this year, Easterbrook said: “We’re building a better McDonald’s and winning back customers with great-tasting food, compelling...Read More

“True Stories” Videos Show How Far Zappos Goes For Its Loyal Customers

  • December 05 2017
  • Resource: DailyNews

For a brand that admittedly doesn’t delve into the video advertising space frequently, online apparel and footwear retailer Zappos.com has done just that with three charming videos that highlight true stories from the company’s...Read More

Aetna Acquisition Bolsters CVS to Empower Customers and Extend Brand Loyalty

  • December 05 2017
  • Resource: DailyNews

When Erin Pensa, Public Relations Director at CVS, talked to Loyalty360 back in May about the company’s goals surrounding a new and improved customer experience, she talked about a “re-imagined shopping experience that makes it easier...Read More

Driving Results Through Differentiated Product Assortments Guides Zumiez Customer Experience

  • December 05 2017
  • Resource: DailyNews

Driving results through authentic and differentiated product assortments that appeal to individual tastes across various lifestyle categories has guided Zumiez, a specialty retailer of action sports related apparel, footwear, equipment, and...Read More

Are Holiday Emails Sparking Customer Engagement Or Failing Due to Lack of Personalization?

  • December 04 2017
  • Resource: DailyNews

According to some recent published reports, it appears that many brand email communications containing holiday-related offers have failed to generate proper customer engagement levels due to a lack of personalization. Loyalty marketers strive...Read More

Sweepstakes Showcases Amazing Customer Experiences Via Marcus Hotels & Resorts

  • December 04 2017
  • Resource: DailyNews

Showcasing amazing experiences is something that Marcus Hotels & Resorts aims to reveal to its customer base. Marcus Hotels & Resorts launched its first “12 Days of Marcus” sweepstakes on Nov. 24 with a grand prize...Read More

Digital Rebates Can Strengthen Customer Relationships and Bolster Brand Loyalty

  • December 04 2017
  • Resource: DailyNews

Officials at HelloWorld, a leading digital marketing solutions provider for the world’s largest brands, are excited about their recent launch of Digital Rebates, an end-to-end solution that elevates the traditional approach to rebates into...Read More

Moosejaw CEO: A Loyalty Program Must be Transparent and Easy to Understand

  • December 01 2017
  • Resource: Loyalty Management

Transparency and ease of use are two undeniable characteristics of a solid and successful loyalty program, according to Moosejaw President and CEO Eoin Comerford. Outdoor sporting goods and apparel merchant Moosejaw is known for its solid...Read More

Kmart Sees Incredible Customer Engagement Opportunity Through Ugly Sweater Holiday Challenge

  • December 01 2017
  • Resource: DailyNews

With Christmas just 24 days away, the holiday season is in full swing and what does that mean at Kmart? The #UglySweaterforBetter Social Media Challenge, which launched Nov. 28. Each day through Dec. 24, Kmart will donate $1 to St. Jude Children...Read More

Virtual Toy Tour Feature Adds to Customer Engagement at Fat Brain Toys

  • December 01 2017
  • Resource: Loyalty Management

Fat Brain Toys is a Nebraska-based manufacturer and retailer of educational toys and games. The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002. In the fall of 2002, then 10-year-old Adam...Read More

New York & Co. Targets Greater Personalization and Brand Loyalty

  • December 01 2017
  • Resource: DailyNews

Targeted customer engagement and personalization has been a driving force for New York & Co. as it seeks to strengthen its brand loyalty. Company officials are committed to adding value for their customers and making them aware of new items...Read More

New Customer Insights Pave Way Toward Expanded Brand Loyalty at CraftWorks Restaurants and Breweries

  • December 01 2017
  • Resource: Loyalty Management

Officials at CraftWorks Restaurants and Breweries, Inc., the nation’s leading operator and franchisor of brewery and craft beer-focused full-service dining restaurants with more than 200 owned, franchised, and licensed locations across...Read More

Are Loyalty Marketers Doing Enough to Leverage Data to Enhance Customer Engagement?

  • December 01 2017
  • Resource: DailyNews

Often armed with a wealth of customer data, many loyalty marketers face the challenge of transforming it into actionable insights that can be used to target consumers in a personalized manner.But, according to a new commissioned study conducted by...Read More

Gap Embraces Digital Transformation On Way Toward Enhanced Brand Loyalty

  • November 30 2017
  • Resource: DailyNews

Gap CEO Art Peck is focused on four pillars that he believes will help the company achieve balanced growth and, along with that, bring expanded brand loyalty. Peck talked about these pillars during the company’s recent third-quarter...Read More

Guardian Customer Experience Focus Shared Across All Levels at Guardian Life Insurance

  • November 30 2017
  • Resource: DailyNews

At Guardian Life Insurance, the strong focus on customer experience permeates all departments within the organization. Each understands the overarching focus on customer experience, its impact, and its positive end results. Loyalty360 spoke with...Read More

Chipotle Founder, CEO Gone as Search Begins to Help Company Restore Brand Loyalty

  • November 30 2017
  • Resource: DailyNews

Amid food safety issues that have shadowed Chipotle Mexican Grill for more than two years, Steve Ells, chairman, CEO, and company founder (1993) will become executive chairman after the completion of a search to find a new CEO. “I am...Read More

Focus on Superior Content Drives Customer Experience at Williams-Sonoma

  • November 29 2017
  • Resource: DailyNews

Telling a product story in an effective, engaging is one of the many ways that Williams-Sonoma leverages superior content to drive an engaging and impactful customer experience. Williams-Sonoma CEO Laura Alber talked about this point during the...Read More

One Two Free Promotion Ignites Customer Engagement at National Car Rental

  • November 29 2017
  • Resource: DailyNews

National Car Rental wants its customers to feel special and rewarded, and those feelings permeate the One Two Free promotion. The One Two Free® promotion awards registered Emerald Club members one free rental day for every two qualifying...Read More

Embedded Video Communication Can Greatly Enhance the Customer Experience

  • November 29 2017
  • Resource: DailyNews

During a Loyalty360 webinar last month titled, “Supercharge Your Videos With Interactivity,” Kyle Morton, Chief Product Officer at HapYak, told attendees that video is no longer relegated to a company silo due to its immense potential...Read More

Every Customer Treated the Same Mindset Helps Extend Brand Loyalty at Publix Over Generations

  • November 28 2017
  • Resource: DailyNews

Publix is an employee-owned, American supermarket chain based in Lakeland, FL, and operates throughout the Southeast with locations in Florida, Georgia, Alabama, South Carolina, Tennessee, and...Read More

Shoe Carnival Focuses on the Right Areas As It Seeks Enhanced Brand Loyalty

  • November 28 2017
  • Resource: DailyNews

Founded in 1978, Shoe Carnival operates 424 stores in 35 states throughout the Midwest, South, and Southeast regions (and Puerto Rico) and is one of nation’s largest family footwear retailers, offering a broad assortment of moderately priced...Read More

Healthy Discounts Spark Customer Engagement Over Holiday Weekend

  • November 28 2017
  • Resource: DailyNews

Thanksgiving weekend is always a massively popular shopping time of year and 2017 proved no different as many retailers offered healthy discounts to spark customer engagement. “The holiday shopping weekend was extraordinary for online...Read More

Fat Brain Toys Moves Toward More Tangible Product Customer Engagement Via Virtual Toy Tour

  • November 27 2017
  • Resource: DailyNews

Mark Carson, President and Co-founder of Fat Brain Toys, wants to move in the direction of more tangible product interaction that would magnify customer engagement levels. Fat Brain Toys is a Nebraska-based manufacturer and retailer of...Read More

Simply Chocolate Encourages Social Customer Engagement at 1-800-Flowers

  • November 27 2017
  • Resource: DailyNews

Satisfying the palates of chocolate lovers everywhere, coupled with a major opportunity to encourage social sharing, led to the creation of Simply Chocolate at 1-800-Flowers.com. Loyalty360 talked to Steve Druckman, President, Midwest Gourmet...Read More

Behavioral Trends That Could Impact Customer Experience, Customer Loyalty

  • November 27 2017
  • Resource: DailyNews

Loyalty360 asked a few experts in the loyalty industry about trends related to customer behavior, how brands can leverage these insights to strengthen relationships and spark expanded brand loyalty, and the positives and challenges associated with...Read More

Chico’s Leverages Analytics to Enhance Customer Engagement

  • November 24 2017
  • Resource: DailyNews

Actionable analytics can certainly impact a loyalty marketer’s success. For Chico’s FAS−which comprises the following brands: Chico’s, White House | Black Market, Soma Intimates, and Boston Proper−that facet of its...Read More

Most Loyalty Program Members Expect Holiday Season Savings

  • November 24 2017
  • Resource: DailyNews

Loyalty program members are confident they will save money this holiday season, according to a new study commissioned by Citi Retail Services. More than two-thirds of Americans who participate in rewards programs expect to save money this holiday...Read More

Pre-loyalty Program Targets New Guests and Boosts Customer Engagement at CraftWorks Restaurants and Breweries

  • November 22 2017
  • Resource: DailyNews

Jason Siska, Sr. Manager of Loyalty and CRM, CraftWorks Restaurants & Breweries, told Loyalty360 that, prior to 2014, the company’s loyalty program and POS were not integrated. “When we wanted to send a ‘loyalty strike&rsquo...Read More

Gauging Customer Engagement Interest In Black Friday, Cyber Monday

  • November 22 2017
  • Resource: DailyNews

For many marketers, the holiday season represents the major portion of their annual sales. And for many of those, Black Friday and Cyber Monday represent the two most critical shopping days of the year. Loyalty360 solicited some experts to gauge...Read More

The Quest for Personalization Among Loyalty Marketers

  • November 22 2017
  • Resource: DailyNews

The Challenge of Personalization is a pervasive topic among loyalty marketers and one that Loyalty360 researched extensively earlier this year. According to a study from Resulticks, the question is posed: Will marketers break through the...Read More

Hibbett Sports Finds Early Success From Relaunched Loyalty Program

  • November 21 2017
  • Resource: DailyNews

Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, relaunched its loyalty program about six months ago after company officials realized they needed to redesign the program. The voice of the customer and the voice of...Read More

Listening “Absolutely Critical” to Customer Engagement Process for Portland Timbers

  • November 21 2017
  • Resource: DailyNews

For a brand to say it listens to customers is one thing. To truly listen to customers, while acquiring keen behavioral insights that can be leveraged for positive results in the future, is “absolutely critical” for officials with the...Read More

Tips For Truly Finding Customer Engagement

  • November 21 2017
  • Resource: DailyNews

Placing the customer at the center of a marketing strategy is a common refrain in the loyalty marketing world. Some brands execute on this key strategy more proficiently, while for others it might only lend itself to lip service. According to...Read More

Hayneedle Focuses On Mobile Design And Customer Experience

  • November 20 2017
  • Resource: DailyNews

As an online retailer of indoor and outdoor furniture, home furnishings, and décor, Hayneedle looks to move the needle with the customer in mind. Seizing the massive opportunity with mobile engagement, officials at Hayneedle are focusing on mobile...Read More

Address Link Between Brand Identity and Customer Loyalty

  • November 20 2017
  • Resource: DailyNews

There is a myriad of opportunities and challenges for loyalty marketers today, yet one of those that falls into the opportunity basket revolves around brand identity and customer loyalty. Loyalty360 talked to Ruben Guallar, Director, Strategic...Read More

Putting the Customer at the Heart of Every Decision Helps Elevate Brand Loyalty at Abercrombie & Fitch

  • November 20 2017
  • Resource: DailyNews

Armed with a fast-growing, highly engaging loyalty program, Abercrombie & Fitch has made progress toward renewed brand loyalty. CEO Fran Horowitz was excited about the company’s progress during its third-quarter earnings call on Friday....Read More

Unique Brand Voice Helps Drive Customer Loyalty at Moosejaw

  • November 17 2017
  • Resource: DailyNews

For outdoor sporting goods and apparel merchant Moosejaw, one of the things it’s known for is its unique messaging, interactive and energetic marketing, not taking itself too seriously, and making customers laugh. “Love the Madness...Read More

Officials at The Bon-Ton Stores Confident in Plan to Restore Brand Loyalty

  • November 17 2017
  • Resource: DailyNews

Officials at The Bon-Ton Stores have reviewed the business performance in recent years, prioritizing key themes to promote enhanced customer engagement and restore brand loyalty. The Bon-Ton Stores comprises Bon-Ton, Bergner’s, Boston Store...Read More

Memo to Retailers During the Holiday Season: Seek Online Customer Engagement

  • November 17 2017
  • Resource: DailyNews

The holiday season annually represents, perhaps, the most crucial time of year for marketers everywhere. Deciphering shifting consumer behavior, attitudes, channel preferences, and finding customer engagement are all keys to successful holiday...Read More

Will Delta’s Diamond Medallion Status Change Impact Brand Loyalty?

  • November 16 2017
  • Resource: DailyNews

Starting Jan. 1, 2018, Delta Air Lines’ SkyMiles members will have to spend $250,000 annually on their affiliated American Express credit card to meet one of the requirements for Diamond Medallion status, which provides the airline’s...Read More

Why Loyalty Marketers Should Consider Interactive Whiteboard

  • November 16 2017
  • Resource: DailyNews

Interactive whiteboard isn’t something that loyalty marketers immediately can define. But, what it entails just might help them as they travel down the road of customer engagement, customer experience, and customer loyalty. Loyalty360...Read More

Challenging Road Ahead for Dick’s Sporting Goods As It Seeks to Heighten Store Customer Experience

  • November 16 2017
  • Resource: DailyNews

Dick’s Sporting Goods CEO Edward Stack is saying all the right things, the company is making (it appears) all the right investments, yet the venerable retailer faces various challenges ahead. During the company’s recent third-quarter...Read More

Harnessing the Power of CX Innovations

  • November 15 2017
  • Resource: DailyNews

Confirmit wanted to find out how CX (Customer Experience) practitioners could develop a holistic approach to their domains through tactics such as improving the survey and re-evaluating KPIs, and exploration of new and additional technologies...Read More

Royal Bank of Canada Scores Hat-Trick at Loyalty360 Customer Awards

  • November 15 2017
  • Resource: DailyNews

Royal Bank of Canada enjoyed a celebratory evening as it earned esteemed honors for its RBC Rewards program during the Loyalty360 Customer Awards at last week’s inaugural Customer Expo. The Loyalty360 Customer Awards honor global industry...Read More

What Loyalty Program Penetration Rate Increases the Likelihood of Sustained Success?

  • November 15 2017
  • Resource: DailyNews

That question was one of several answered during Tuesday’s Loyalty360 webinar titled, “The Loyalty IQ Challenge: Five Lessons for Loyalty Pros,” which was presented by Paytronix. Kimberly Otocki, Content Marketing Specialist...Read More

Customer Insights Trigger Simplicity Path for Wyndham Rewards Loyalty Program

  • November 14 2017
  • Resource: DailyNews

In 2015, Wyndham Hotel Group completely re-imagined the Wyndham Rewards loyalty program. Lacking a strong value proposition to differentiate it from the competition, the company overhauled the program’s look and feel—introducing the...Read More

Phillies Find Enhanced Customer Experience Through Uptix

  • November 14 2017
  • Resource: DailyNews

Officials for the Philadelphia Phillies want to enhance the customer experience in a big way. As a result, they partnered with Givex, the global cloud-based customer engagement solution that encompasses leading loyalty and gift card solutions...Read More

Social Media and Its Potential Impact on Brand Loyalty

  • November 14 2017
  • Resource: DailyNews

User-generated content is a key aspect of social media, but can brands benefit from it as well? That’s definitely the case, according to Sprout Social’s Q4 2017 Index report. “As social media’s role as internet time...Read More

Cross-functional Customer Engagement Invaluable at Ryder System, Inc.

  • November 13 2017
  • Resource: DailyNews

For Samuel Johnson, VP Global Marketing, Customer Loyalty & Insights, Ryder System, Inc., the inaugural Customer Expo was a showcase for his company, a leader in commercial fleet management, dedicated transportation, and supply...Read More

Artificial Intelligence and Its Potential Impact on Customer Engagement, Customer Loyalty

  • November 13 2017
  • Resource: DailyNews

We hear time and time again about artificial intelligence. To some, it sounds exciting and impactful in the loyalty marketing industry. To others, it evokes a 2001 science fiction film directed by Steven Spielberg. Loyalty360 opted to ask an...Read More

Insights That Might Baffle the Savviest Loyalty Program Managers

  • November 10 2017
  • Resource: DailyNews

Even the savviest loyalty program managers can be baffled, right? Loyalty360 will host a webinar on Tuesday, Nov. 14, 2017, at 1 p.m. EST titled, “The Loyalty IQ Challenge: Five Lessons for Loyalty Pros,” which will be presented by...Read More

Comprehensive Brand Refresh Targets Heightened Customer Experience at Harry & David

  • November 10 2017
  • Resource: DailyNews

Harry & David, America’s premier choice for gourmet food gifting, has a rich heritage that brand officials sought to showcase in their comprehensive brand refresh across the website, mobile site, catalogs, emails, and social media...Read More

Caesars Entertainment Dominates Loyalty360 Customer Awards

  • November 08 2017
  • Resource: DailyNews

Officials at Caesars Entertainment might have to consider building a dedicated wing for their impressive awards haul from Loyalty360 conferences. After Caesars walked off with the prestigious 360-Degree Award at the Loyalty360 Customer Loyalty...Read More

The Emotional Journey Drives Customer Love and Brand Loyalty

  • November 07 2017
  • Resource: DailyNews

“We need to shift our focus from short-term gains to long-term profitability and growth.” That was part of the message from Jason Burnham, Principal, Communications & Design, Innovation Lead, Strativity on Monday during his...Read More

New VP of Loyalty at United Airlines Is One To Watch

  • November 06 2017
  • Resource: DailyNews

United Airlines has a new VP of Loyalty, Luc Bondar, who assumed his new post on Nov. 1. Bondar replaced Praveen Sharma as Sharma takes on the role of Vice President of Digital Products and Analytics. Bondar previously served as Senior Vice...Read More

A Connected Customer Enterprise Creates True Brand Loyalty

  • November 06 2017
  • Resource: DailyNews

What is a connected customer enterprise and how can it impact customer engagement/customer experience/customer loyalty efforts for any company?Loyalty360 posed that question, among others, to Duncan Avis, a principal in KPMG’s Advisory...Read More

Providing a Seamless Mobile Customer Experience Imperative at Moe’s Southwest Grill

  • November 03 2017
  • Resource: DailyNews

Dominic Losacco, VP of Marketing, Moe’s Southwest Grill, knows full well the power of delivering a seamless mobile customer experience. “Technology is allowing us to communicate with our audience how and when they want to be...Read More

Zappos for Good Bolsters Company Culture and Customer Experience

  • November 03 2017
  • Resource: DailyNews

Creating emotional connections with customers is a surefire way to earn brand loyalty. For online apparel and footwear retailer Zappos, that goal is apparent in its business model as well as its Zappos for Good charitable arm. Loyalty360 talked...Read More

Internal Mobile Mindshift Raises Brand Loyalty at Chick-fil-A

  • November 02 2017
  • Resource: DailyNews

Since Chick-fil-A launched its mobile app in June 2016, a noticeable shift has occurred that has led to surging brand loyalty. What’s more, Chick-fil-A recently partnered with Taplytics to further enhance the customer experience...Read More

CRM and Customer Loyalty in the Restaurant Space and What It Means for Marketers

  • November 02 2017
  • Resource: DailyNews

Getting your CRM and customer loyalty initiatives right is a crucial piece for all marketers, and especially for those in the restaurant industry. Loyalty360 talked to William Jenkins, vice president, Loyalty, at Epsilon, to learn more about this...Read More

What Makes Millennials the “Savviest Shopping Generation” and Enticing for Customer Engagement?

  • November 02 2017
  • Resource: DailyNews

Are millennials the “Savviest Shopping Generation”? They might be, according to Ibotta’s 2017 Millennial Shopping Report. Ibotta, a leading mobile shopping app that pays consumers cash back on their everyday purchases, released...Read More

Toys“R”Us Play Chaser AR App Magnifies Customer Experience

  • November 01 2017
  • Resource: DailyNews

Can augmented reality bring stores to life through play experiences? Well, officials at Toys“R”Us certainly think so. Toys“R”Us introduced Play Chaser, which is its new, free-to-play augmented reality (AR) app. On the...Read More

Key Considerations Before Executing a Pilot Loyalty Program

  • November 01 2017
  • Resource: DailyNews

When a brand considers piloting a loyalty program, there are various aspects to consider. Loyalty360 hosted a webinar on Tuesday titled, “To Pilot or Not to Pilot? That Is the Question,” which was presented by Bond Brand Loyalty...Read More

Enhanced Customer Experience No. 1 Priority With New Website At Pie Five Pizza

  • November 01 2017
  • Resource: DailyNews

Christina Coy, vice president of marketing at Pie Five Pizza, doesn’t mince words when she talks about customer experience and the company’s new website. “This is our No. 1 priority!” Coy told Loyalty360. “Previously...Read More

Red Lobster Dives Into Loyalty Program Arena

  • October 31 2017
  • Resource: DailyNews

Red Lobster, the world’s largest seafood restaurant company, has never had a loyalty program, until now. Following highly successful testing in Colorado, then Arizona and Wyoming, Red Lobster on Monday unveiled its new app-based loyalty...Read More

Customer Loyalty Starts With Simple Promise at Advantage Rent A Car

  • October 31 2017
  • Resource: DailyNews

In the recently released Temkin Loyalty Index 2017, Advantage Rent A Car earned the highest TLi (Temkin Loyalty Index) in a study that examined the loyalty of 10,000 U.S. consumers to 329 companies across 20 industries. Loyalty360 talked to...Read More

What Does the Future of Rewards and Customer Loyalty Look Like?

  • October 31 2017
  • Resource: DailyNews

That was one of the questions posed to Virtual Incentives CEO Jonathan Price during an engaging interview with Loyalty360. Price, who participated in a compelling interview with Loyalty360, offered some eye-opening views on the future of rewards...Read More

What Does Amazon-Whole Foods Partnership Mean for Loyalty Marketers?

  • October 30 2017
  • Resource: DailyNews

When Amazon acquired Whole Foods earlier this year in an all-cash transaction valued at approximately $13.7 billion, it certainly enlightened many loyalty marketers as to the clear convergence of the digital and physical commerce worlds...Read More

Loyalty Marketers Need To Look at How They Impact the Customer Engagement Conversation

  • October 30 2017
  • Resource: DailyNews

The customer journey can be a tricky thing for loyalty marketers to navigate effectively. Knowing when and where to impact the customer engagement conversation is a crucial piece of the loyalty puzzle. To gain further perspective on this and...Read More

Build-A-Bear Brings Back Data-Rich Loyalty Program

  • October 30 2017
  • Resource: DailyNews

To honor its 20th anniversary, Build-A-Bear’s upgraded web platform serves as the backdrop for a reintroduction of its data-rich loyalty program called the Build-A-Bear Bonus Club. “We plan to use this backbone to systematically...Read More

Buffalo Wild Wings’ Innovative Loyalty Program Helps Move the Needle

  • October 27 2017
  • Resource: DailyNews

When Buffalo Wild Wings launched its Blazin’ Rewards loyalty program nationwide in late June, company officials sought to offer a meaningful rewards experience to increase guest affinity and loyalty. Buffalo Wild Wings CEO Sally Smith, who...Read More

Can A Loyalty Program Create True Loyalty?

  • October 27 2017
  • Resource: DailyNews

It’s always interesting to see how customer loyalty is viewed in other parts of the world. The Turkey-based Ketchup Agency recently released its Ketchup Loyalty Research 2017 and Altan Bulur, the company’s chief communications officer...Read More

Convenience Stores Can Create Personalized Experiences Through Payment-Powered Loyalty Programs

  • October 27 2017
  • Resource: DailyNews

A new comprehensive study by ZipLine, a provider of private-label debit mobile and card payments to the convenience store industry, reveals that consumers who join payment-powered loyalty programs spend more and their frequency levels are higher. ...Read More

Has Public Perception Shift Toward McDonald’s Aided Growth in Brand Loyalty?

  • October 26 2017
  • Resource: DailyNews

Many have said that, since he took over as CEO in 2015, Steve Easterbook has reinvented McDonald’s. During that time, the company’s shares have soared 65 percent while its recent third quarter revealed highly impressive global comp...Read More

Personalized Marketing Has Never Been More Important

  • October 26 2017
  • Resource: DailyNews

Ron Orgiefsky, managing director, emnos; and Todd Bida, director of business development, emnos, have some enlightening views about retail loyalty programs, their popularity and necessity.   Loyalty360 talked to Orgiefsky and Bida during a...Read More

Pilot Before Launch Can Lead to Loyalty Program Success

  • October 26 2017
  • Resource: DailyNews

Should marketers launch a loyalty program right away or take the pilot approach?  Loyalty360 will host a webinar titled, “To Pilot or Not to Pilot? That Is the Question,” on Tuesday, Oct. 31, 2017, at 1 p.m. EDT. The webinar will...Read More

Ebay Looks Toward Transformation, Enhanced Brand Loyalty

  • October 25 2017
  • Resource: DailyNews

Imagine Experience CEO Bill McCoy told Loyalty360 in July that eBay, the world’s largest online marketplace, “that really stands out from its competition by going the extra mile for its customers.”  CEO of eBay Devin Wenig...Read More

Building Customer Loyalty Through Predictive Analytics and Personalization

  • October 25 2017
  • Resource: DailyNews

CrowdTwist Chief Customer Officer Emily Rudin recently hosted a webinar with Emily Collins, senior analyst at Forrester, titled, “How to Build Loyalty through Predictive Analytics and Personalization.” Loyalty360 talked to Rudin to...Read More

Acting More Human Boosts Customer Loyalty

  • October 25 2017
  • Resource: DailyNews

Customers want their relationships with companies to have the same qualities they value in their personal relationships–qualities like trust, respect, empathy, openness, and reciprocity, according to C Space CEO Charles Trevail.  ...Read More

Brand Loyalty Starts Internally at Church’s Chicken

  • October 24 2017
  • Resource: DailyNews

Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s Chicken CEO Joe Christina talked to Loyalty360 about the company’s...Read More

Relevant Messaging Triggers Elevated Customer Engagement at The North Face

  • October 24 2017
  • Resource: DailyNews

At the North Face, officials survey customers with two objectives in mind. “The first is product feedback,” Ian Dewar, senior manager customer lifecycle, The North Face, told Loyalty360. “We can reach out to key product...Read More

Study Helps Companies Track Business Priorities and Improve Customer Experience

  • October 24 2017
  • Resource: DailyNews

NICE inContact conducted a ground-breaking study that compares how businesses rate their success across more than 10 customer experience channels versus the actual experience and satisfaction that customers report in those channels. The new...Read More

Merger of IHG and Kimpton Loyalty Programs Presents “Best of Both Worlds”

  • October 23 2017
  • Resource: DailyNews

Susanna Freer Epstein, senior vice president, customer Loyalty Marketing, IHG (InterContinental Hotels Group), told Loyalty360 that “we’re bringing together the best of both worlds” in reference to combine two distinctive loyalty...Read More

Customer Types Humanize the Journey Map and Boost Brand Loyalty

  • October 23 2017
  • Resource: DailyNews

Officials at Strativity Group, the world’s leading customer experience consultancy, recently unveiled Customer Types and a revamped user interface within Touchpoint Dashboard. Customer Types enable users to create, manage, and relate groups...Read More

Loyalty Leaders “Out-innovate” Competition When It Comes to Customer Experience

  • October 23 2017
  • Resource: DailyNews

Brands that facilitate digital or social comprise more than one third (36 percent) of the 2017 Brand Keys Loyalty Leaders according to the company’s 21st annual survey. The New York-based brand loyalty and customer engagement research...Read More

Maintaining and Bettering Customer Experience Top Priority at Rockport

  • October 20 2017
  • Resource: DailyNews

The Rockport Group became a standalone company in August 2015, undergoing a major transition, carving out the business from two giant athletic companies, adidas, and New Balance. Nevertheless, some things remain constant: Such as maintaining and...Read More

Epsilon Receives Esteemed Honor for Customer Loyalty Excellence

  • October 20 2017
  • Resource: DailyNews

Epsilon, a global leader in creating connections between people and brands, recently received the prestigious 2017 Partner of the Year award by Citi. The award recognizes Epsilon’s high levels of performance and service providing...Read More

Interactive Video Holds Potential to Create Elevated Customer Engagement

  • October 20 2017
  • Resource: DailyNews

During Thursday’s Loyalty360 webinar titled, “Supercharge Your Videos With Interactivity,” which was presented by HapYak, Kyle Morton, chief product officer at HapYak, told attendees that video is no longer relegated to a company...Read More

Better Customer Experience Relies on Many Factors at GoDaddy (Part 2 of 2)

  • October 19 2017
  • Resource: In-Depth Exclusives

Employee engagement as well as corporate and social responsibility were the topics in Part 1 of a discussion with Steven Aldrich, GoDaddy’s chief product officer. In Part 2 he talks about the challenges and opportunities of personalization...Read More

Jets’ New Partnership Can Help Elevate Brand Loyalty

  • October 19 2017
  • Resource: DailyNews

The New York Jets recently announced a new multi-year partnership with IdentoGO by IDEMIA, the country’s preeminent identity-related service provider and exclusive provider of TSA Pre✓®. The agreement marks IdentoGO’s first NFL...Read More

Customer Feedback Primary Driver of Choice Privileges Loyalty Program

  • October 19 2017
  • Resource: DailyNews

Listening to customers and garnering invaluable feedback can, ultimately, help brands shape successful loyalty programs. Enter Choice Hotels International and its Choice Privileges loyalty program. Loyalty360 talked to Jamie Russo, VP, loyalty...Read More

Omnichannel Customer Engagement Strategy Crucial During Holiday Season

  • October 19 2017
  • Resource: DailyNews

The holiday season is always such a massively important time of year for loyalty marketers everywhere. For some, the holiday season represents the bulk of its annual sales so keen customer engagement and a superior customer experience are required...Read More

The Challenge of Valuation and a Positive Customer Experience at Wheaton | Bekins

  • October 18 2017
  • Resource: DailyNews

At Wheaton World Wide Moving | Bekins Van Lines, there is both a critical opportunity around the challenge of valuation countered by a mission to educate its customers−all focused on one goal: A memorable customer experience. Stephanie...Read More

Talking Customer Loyalty and Mastercard in Australia

  • October 18 2017
  • Resource: DailyNews

It’s always interesting and compelling for the Loyalty360 audience to gain a perspective on customer loyalty from another part of the world to see what things may be similar, what things may be different, and where the challenges lie...Read More

Loyalty Pay Focuses on Driving Customer Loyalty and the User Experience

  • October 18 2017
  • Resource: DailyNews

Larry Wine, chief commercial officer for Bridge2 Solutions, told Loyalty360 that his company’s launch of  Loyalty Pay™−a rewards payment solution which enables the use of rewards currencies in retail stores at the POS and in...Read More

Prudential Improves the Customer Journey

  • October 17 2017
  • Resource: In-Depth Exclusives

Prudential Financial, Inc. is a Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the...Read More

National Online Bank Day Another Innovative Way Ally Financial Sparks Brand Loyalty

  • October 17 2017
  • Resource: DailyNews

At Ally Financial, innovation is its lifeblood. Generating excitement, customer engagement, and interest are all ingredients of its ongoing quest for brand loyalty. Loyalty360 talked to Ally Financial CMO Andrea Riley about the concept of...Read More

Using an Informed Customer Loyalty Approach at Foxwoods Resort Casino

  • October 17 2017
  • Resource: DailyNews

Jennifer Johnson was recently named vice president of loyalty marketing at Foxwoods Resort Casino (CT), which is the largest resort casino in North America. Loyalty360 talked to Johnson about her goals connected to customer engagement and...Read More

Understand the Goal of Each Loyalty Program and Its Targeted Customers

  • October 17 2017
  • Resource: DailyNews

Chris Yanko, director of marketing and sales support for Xeikon, talked to Loyalty360 about several topics connected to customer loyalty, including the biggest challenges brands face today.What are the biggest opportunities/challenges for brands...Read More

Hertz Eyes Enhanced Customer Engagement Via Great Gold Giveaway

  • October 16 2017
  • Resource: DailyNews

Hertz officials set various goals around its Great Gold Giveaway, all of which lead toward enhanced customer engagement and heightened brand loyalty. Hertz Gold Plus Rewards members can participate in the Great Gold Giveaway for a chance to win 1...Read More

The Struggle to Deliver Effective CX to Drive Customer Loyalty

  • October 16 2017
  • Resource: DailyNews

Customer experience is viewed as a significant piece of the overall customer loyalty puzzle. Loyalty marketers understand this point all too well. The challenge, though, can be executing and delivering on this promise to customers. Loyalty360...Read More

Wells Fargo Seeks to Rebuild Trust, Expand Brand Loyalty

  • October 16 2017
  • Resource: DailyNews

Rebuilding trust and expanding brand loyalty are two priorities for Wells Fargo. At the end of August, Wells Fargo completed an expanded third-party review of retail banking accounts covering 165 million accounts over a nearly eight-year period. ...Read More

High Quality Content Spurs Brand Loyalty at Nutrisystem

  • October 13 2017
  • Resource: DailyNews

Nutrisystem CMO Keira Krausz referred to it as “content suspicion” when she spoke to Loyalty360 about how customers are changing. “For years, consumers have been bombarded with information,” Krausz explained. “Lately...Read More

How Loyalty Marketers Can Sustain Customer Engagement

  • October 13 2017
  • Resource: DailyNews

Loyalty360 talked to Julie Bustos, senior vice president of Technology Services at The Lacek Group, about how loyalty marketers can grow customer value and increase customer marketing performance through enhanced relevance and expanded reach.How...Read More

Amazon Looks to Teenagers In Another Example of Keen Focus on Its Customers

  • October 13 2017
  • Resource: DailyNews

Amazon has always been innovative, to say the least, and its latest initiative caters to teenagers. Amazon introduced a convenient way for teenagers 13 through 17 years old to shop on Amazon with their own login. For the first time, teens can...Read More

B.Good Content Resonates with Customers and Triggers Brand Loyalty

  • October 12 2017
  • Resource: DailyNews

Officials at Boston-based B.Good, which has 54 restaurants (including Canada and Switzerland) in MA, CT, R.I., N.Y., Maine, N.H., VT, N.J., N.C. VA., and PA, with plans to open 10-15 new restaurants before the end of the year, take pride in their...Read More

How Loyalty Marketers Can Make Videos Impactful

  • October 12 2017
  • Resource: DailyNews

Can loyalty marketers adapt their strategies to spark customer engagement through interactivity? Loyalty360 will examine this topic when it hosts a webinar on Thursday, Oct. 19, 2017, at 1 p.m. EDT, titled, “Supercharge Your Videos With...Read More

How Holistic Staff Training Can Increase Brand Loyalty

  • October 12 2017
  • Resource: DailyNews

In the automotive industry, more than half of dealership gross profit margin goes to payroll, which means the impact your employees can have on your customers and on your culture can be significant. According to the 2017 Cox Automotive Dealership...Read More

Lighthearted Campaign Showcases Strengths of Best Western Rewards Loyalty Program

  • October 11 2017
  • Resource: DailyNews

Officials at Best Western Hotels & Resorts have the utmost pride in their award-winning loyalty program, Best Western Rewards® (BWR®).  To exemplify that pride, they issued a ‘throwdown’ to competitors framed by a...Read More

How Data-Driven Customer Loyalty Can Help Drive Brand Strategy

  • October 11 2017
  • Resource: DailyNews

Data and customer loyalty seem to go hand in hand for brands, but sometimes it’s much more difficult to seamlessly integrate all the ingredients for an effective and impactful business strategy. Loyalty360 talked to Excentus CMO Jeff...Read More

Top Emotions That Drive Customer Loyalty Among Banks Revealed

  • October 11 2017
  • Resource: DailyNews

The top emotions that drive customer loyalty among financial institutions are feeling appreciated, respected, and valued, and providing experiences that impact these emotions will affect a bank’s bottom line, according to Forrester’s...Read More

Entertainment Drives Behavioral Changes That Increase Brand Loyalty

  • October 10 2017
  • Resource: DailyNews

Jim Techtmann, vice president of national sales for Entertainment’s Corporate Marketing Solutions group, talked to Loyalty360 about how the venerable company drives customer behavioral change that can lead to increased brand loyalty.  ...Read More

49ers Creating a Bigger and Better Loyalty Program

  • October 10 2017
  • Resource: DailyNews

While the San Francisco 49ers are in the midst of a woeful 0-5 start to their season, their loyalty program’s immediate future seems much brighter. For the past three years, the San Francisco 49ers have offered fans a loyalty program called...Read More

Walmart Leverages App to Enhance Customer Experience Via Mobile Express Returns

  • October 10 2017
  • Resource: DailyNews

In June, Chirpify CEO Chris Teso told Loyalty360 that he was very impressed by Walmart’s take on technology, in particular, the mobile app. “Integrating more technology into the future of shopping will certainly improve the...Read More

Is the Plenti Coalition Loyalty Program in Jeopardy?

  • October 09 2017
  • Resource: DailyNews

Plenti launched in mid-2015 as the first U.S.-based coalition loyalty program, which included several leading brands such as American Express, Macy’s, Rite Aid, AT&T, ExxonMobil, Macy’s, Nationwide, Hulu, Rite Aid, Enterprise...Read More

Campus Protein Gets Assist from Nosto En Route to Elevated Customer Personalization

  • October 09 2017
  • Resource: DailyNews

Russell Saks, CEO of Campus Protein, told Loyalty360 that his six-year-old company has recorded staggering growth in its brief history, but he wanted to leverage technology to meet and exceed heightened consumer personalization demands. As a...Read More

Driving Customer Loyalty Through CX-related Initiatives

  • October 09 2017
  • Resource: DailyNews

Scott Gifis, vice president & managing director, North America, AdRoll, believes that his company helps clients drive customer loyalty through CX-related initiatives. “Where a lot of our customers will leverage us with respect to CX...Read More

Customer Loyalty Program Key as Rite Aid Moves Forward As Standalone Company

  • October 06 2017
  • Resource: DailyNews

During Rite Aid’s recent second-quarter earnings call, CEO John Standley was very optimistic as the company moves forward as a standalone company, calling its wellness+ loyalty program a key differentiator. Through its amended purchase...Read More

Driving Customer Loyalty in the Luxury Market

  • October 06 2017
  • Resource: DailyNews

Driving customer loyalty is a challenge no matter the market. But, when it comes to the luxury market, are there different considerations? Loyalty360 talked to Eastwest Marketing Group CEO Lou Ramery about this intriguing topic.What challenges...Read More

Key Factors that Drive Customer Engagement in Banking

  • October 06 2017
  • Resource: DailyNews

Bank officials everywhere are always trying to drive increased customer engagement. What are the key factors that bankers can “bank” on to entice more customer engagement? According to a new global study from Affinion Group...Read More

Thinking Beyond the Traditional Customer Experience at Hyatt

  • October 05 2017
  • Resource: DailyNews

Mark Vondrasek recently joined Hyatt as its executive vice president, global head of loyalty & new business platforms. In this newly created position, Vondrasek will direct Hyatt’s integrated experience strategy, which currently includes...Read More

Focusing on Customer Lifetime Journey Brings Brand Loyalty to Wine.com

  • October 05 2017
  • Resource: DailyNews

Wine.com CMO Peter Elarde told Loyalty360 that the company used to be very transaction-oriented. “We cared a lot about a good customer experience, but we thought about it one order at a time,” Elarde explained. “Now we’re...Read More

NRF Study: In-Store Customer Experience Reigns Supreme

  • October 05 2017
  • Resource: DailyNews

Despite the growth of e-commerce and its incredible convenience, most consumers shop at brick-and-mortar stores, according to a new study from the National Retail Federation. In fact, the study shows that only about a fifth of U.S. consumers are...Read More

Target Approaching Customer Loyalty “Quite Differently” Than in the Past

  • October 04 2017
  • Resource: DailyNews

In mid-August, amid the wind down of Target’s Cartwheel Perks loyalty program, Ron Orgiefsky, managing director at emnos, told Loyalty360 that Target has been a progressive retailer for years, continually tweaking and adapting to keep...Read More

Does Every Brand Have to Be the Next Apple to Align Perfectly with Customer Loyalty?

  • October 04 2017
  • Resource: DailyNews

Before brands earn true customer loyalty, they must understand their customers. This is also one of the first steps toward building personalized customer experiences consumers now want and expect. Loyalty360 seeks to understand how leading...Read More

Finding The Truth About a Holistic and Granular Approach to Customer Loyalty

  • October 02 2017
  • Resource: DailyNews

Loyalty360 talks to brands and vendors alike daily and a common refrain heard from many of these companies involves taking a holistic approach to customer loyalty. What that approach truly involves might vary from company to company. Loyalty360...Read More

Consumer Direct Offense Latest Innovative Move Toward Heightened Brand Loyalty at Nike

  • October 02 2017
  • Resource: DailyNews

In March, Nike CEO Mark Power said: “We’re aligning all of our firepower against the consumer experience.”  Like Nike, Parker leads by example and gets results. The latest innovative approach from Nike is its Consumer...Read More

Successful B2B Loyalty Programs Mirror Their B2C Counterparts

  • October 02 2017
  • Resource: DailyNews

A Merkle B2B customer loyalty study, based on results from an April 2017 survey of 400 North American and U.K. B2B enterprise buyers and sellers, is broken down into three reports that examine how: Non-financial incentives and business-building...Read More

Loyalty360 CEO Weighs In On New Macy’s Loyalty Program

  • September 29 2017
  • Resource: DailyNews

Loyalty360 CEO and CMO Mark Johnson weighed in on this week’s news about Macy’s new Star Rewards loyalty program. The venerable retailer has endured sinking sales and profits and plunging net income and same-store sales in recent...Read More

New Loyalty Program Part of Future Strategic Plans at DSW

  • September 29 2017
  • Resource: DailyNews

Officials at DSW, a leading branded footwear and accessories retailer, are excited about plans to spark customer loyalty amid a new brand mission, which is supported by key strategic initiatives focused on building engaging customer experiences...Read More

Pier 1 Imports Wants to Reach Potential to Heighten Brand Loyalty

  • September 29 2017
  • Resource: DailyNews

Alasdair James, who became the new CEO at Pier 1 Imports on May 1, is pleased with the company’s latest fiscal results but knows there is so much more potential that will strengthen brand loyalty. Despite delivering a comp sales growth of 1...Read More

Can Macy’s New Star Rewards Loyalty Program Breathe Life Into Venerable Retailer?

  • September 28 2017
  • Resource: DailyNews

Can Macy’s new Star Rewards loyalty program overcome sinking sales and profits and plunging net income and same-store sales that have shadowed the venerable retailer in recent years? On Wednesday, officials at Macy’s announced the...Read More

Aligning Customer Loyalty With Brand Identity

  • September 28 2017
  • Resource: DailyNews

In the past few decades, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to millions of consumers at relatively little cost. Through mobile, digital, and...Read More

Many U.S. CEOs Cite Challenge of Effectively Leveraging Digital for Elevated Customer Engagement

  • September 28 2017
  • Resource: DailyNews

Last month Jen Gray, senior vice president, Brand, Marketing & Creative Services, HelloWorld, told Loyalty360 that, while digital innovation can take many forms and strategies, “we’re seeing more and more brands place an emphasis...Read More

Can a Whiteboard Video Help Inject Brand Loyalty For Your Company?

  • September 27 2017
  • Resource: DailyNews

The process of putting together an amazing whiteboard animation video that articulates a message can be truly transformative for your company, according to Summer Felix-Mulder, founder and CEO of The Draw Shop. On Tuesday Loyalty360 hosted a...Read More

New Loyalty Program at American Eagle Outfitters Targets Millennial Audience

  • September 27 2017
  • Resource: DailyNews

On the heels of a solid, better than expected second quarter, fiscally speaking, officials at American Eagle Outfitters are optimistic about the future. “In the second quarter, we achieved sales and earnings above our expectations in a...Read More

The Brand Loyalty Power Behind Truly Listening to Your Customers

  • September 27 2017
  • Resource: DailyNews

Loyalty360 talks to all types of brands on a regular basis and one of the overarching keys to success among loyalty marketers are truly listening to customers. Brands can’t go wrong if they truly listen to their respective customers and...Read More

Feeling Valuable Lights Path to Brand Loyalty

  • September 26 2017
  • Resource: DailyNews

Creating those emotional connections with customers is an ongoing quest for loyalty marketers, and is pivotal in establishing long-lasting brand loyalty. But making those incredibly important and valuable emotional connections with customers is...Read More

How Brands Cultivate Customer Loyalty, Customer Engagement With Third-Party Online Sites

  • September 26 2017
  • Resource: DailyNews

We’ve all read customer reviews on third-party sites online about their respective experiences at a particular restaurant, store, or with any other service company. For the most part, the reviews are left by people who had an extreme...Read More

Challenging Times Bring Mobile-First Customer Engagement Into Sharp Focus at The Finish Line

  • September 26 2017
  • Resource: DailyNews

At The Finish Line, its fiscal second-quarter results reflected a challenging time for the company and the industry. Consolidated net sales decreased 3.3 percent year-over-year while comparable store sales fell 4.5 percent. The Finish Line CEO...Read More

What Does the Future of Customer Engagement With Banks Look Like?

  • September 25 2017
  • Resource: DailyNews

Could Amazon, Facebook, or Google be our banks of the future? Well, according to a new study from LivePerson, that could be the case. Nearly half of Gen Z respondents (43.2 percent) believe that big technology companies like Amazon, Facebook...Read More

Customer Engagement Triggers Manchester United’s Brand Loyalty

  • September 25 2017
  • Resource: DailyNews

Manchester United is one of the most popular and recognizable professional sports teams on earth. With nearly 660 million global supporters, Manchester United always wants to improve the customer experience to maintain its lofty global standing...Read More

The Parking Spot Redesigns Loyalty Program to Honor Best Members

  • September 25 2017
  • Resource: DailyNews

The Parking Spot, the nation’s largest owner and operator of near-airport parking properties, recently announced a new tiered structure for its Spot Club rewards program. Spot Club members can now earn more savings, receive priority customer...Read More

Choice Privileges Loyalty Program Resonates with Growing Membership

  • September 22 2017
  • Resource: DailyNews

One thing that loyalty marketers always want to see with a loyalty program is increased membership. And that is exactly what officials at Choice Hotels have seen since they relaunched the Choice Privileges loyalty program in early 2016. &ldquo...Read More

Panera Heightens Customer Engagement Levels With Children’s Menu

  • September 22 2017
  • Resource: DailyNews

Panera Bread CEO Ron Shaich is so confident about his company’s new approach to the children’s menu that he has challenged CEOs everywhere to join him in eating from their respective kid menus exclusively for seven straight days...Read More

Quality of Leadership Drives Employee Engagement

  • September 22 2017
  • Resource: DailyNews

Strativity Group conducted eye-opening research titled, “National IMCO Employee Engagement Study,” which looked at the powerful impact that strong leadership can have on employee engagement and, in turn, brand loyalty. Loyalty360...Read More

1-800-Flowers Deepens Emotional Customer Engagement Through “Celebrating a Life” Campaign

  • September 21 2017
  • Resource: DailyNews

Making emotional connections is such an integral component customer loyalty today. Officials at 1-800-Flowers.com believe that a new national initiative with Westwood One can definitely result in making strong emotional connections with customers....Read More

Bed Bath & Beyond’s New Model Aims at Increased Efficiency, Brand Loyalty

  • September 21 2017
  • Resource: DailyNews

In this day and age of sky-high customer expectations amid an array of options, a CEO’s job is never done. Creating and sustaining memorable customer experiences that drive brand loyalty is a never-ending task. At Bed Bath & Beyond, CEO...Read More

Whiteboard Videos and Increasing Customer Engagement Levels

  • September 21 2017
  • Resource: DailyNews

Officials at The Draw Shop would have you know that everyone from the United Nations to Twitter uses whiteboard videos to advance their views. The term whiteboard video describes the recording of any creative story being drawn on a whiteboard...Read More

The Challenge of Creating Actionable Insights to Drive Customer Loyalty

  • September 20 2017
  • Resource: DailyNews

Loyalty marketers want to know how to create actionable insights that can help drive customer engagement and customer loyalty. Distilling data effectively is a major challenge for brands. Loyalty360 hosted a webinar on Tuesday titled, “CMO...Read More

Domino’s Expands Loyalty Program Offering

  • September 20 2017
  • Resource: DailyNews

Officials at Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, don’t want anyone left out of its Piece of the Pie Rewards loyalty program. Now, Domino’s is awarding points to its loyalty members...Read More

Aggressively Updating Appropriate Product Content Can Spark Customer Engagement During Holiday Season

  • September 20 2017
  • Resource: DailyNews

Yes, it seems it’s never too early to talk about the all-important holiday season−the annual make-or-break period for many retailers. One thing that can aid loyalty marketers during the upcoming holiday season, and spark customer...Read More

Affinion Insurance Solutions Targets Stronger Customer Engagement and Increased Brand Loyalty

  • September 19 2017
  • Resource: DailyNews

Andrea Heger, group vice president of client and broker management, Affinion Insurance Solutions, told Loyalty360 that the company’s goal is to develop consumer-centric programs for financial institutions that strengthen consumer engagement,...Read More

Zumiez Evolves Through More Personalized Customer Engagement

  • September 19 2017
  • Resource: DailyNews

Officials at Zumiez, a specialty retailer of action sports related apparel, footwear, equipment, and accessories, maintain a vigilant outlook on changes in consumer behavior and adapting to provide a more personalized customer engagement. &ldquo...Read More

Homeowners’ and Renters’ Insurance Under Microscope for Customer Satisfaction

  • September 19 2017
  • Resource: DailyNews

In the wake of devastating Hurricanes Harvey and Irma, customer satisfaction among U.S. homeowners and renters’ insurance will be squarely under a microscope the rest of this year and beyond. According to the J.D. Power 2017 U.S. Home...Read More

CIBC Brings Stronger Focus on Aventura Rewards Loyalty Program

  • September 18 2017
  • Resource: DailyNews

CIBC (Canadian Imperial Bank of Commerce) is excited about its Aventura Rewards loyalty program which allows clients to earn rewards points by using their CIBC Aventura® Visa cards. Loyalty360 spoke with Mark Swartz, senior director, Aventura...Read More

Frigidaire Brand Relaunch Aims to Change Customer Engagement Conversation

  • September 18 2017
  • Resource: DailyNews

Frigidaire recently kicked off its brand relaunch with a major new marketing campaign, “Your House Rules,” which was developed to celebrate and champion the things that make every home unique. A national commercial featuring...Read More

Red Roof Inn Seeks Heightened Customer Engagement Through Added Loyalty Program Benefits

  • September 18 2017
  • Resource: DailyNews

Expanding the variety of rewards in a loyalty program is a surefire way to raise customer engagement levels. At Red Roof Inn, its successful RediCard loyalty program has gotten bigger and better. Guests can now use their RediCard points to not...Read More

How Smartphone Customer Engagement Has Impacted the Evolution of Rewards

  • September 15 2017
  • Resource: DailyNews

Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-tune their loyalty programs with relevant rewards. Smartphones have certainly influenced the evolution of rewards and Loyalty360 spoke to Mark Fortuna, director...Read More

Solving the Challenge of Data, Analytics, and Creating Insight to Drive Customer Loyalty

  • September 15 2017
  • Resource: DailyNews

Competitive pressures to leverage customer data effectively continue to mount. Tools for accessing and using data are becoming more numerous, but loyalty marketers want to know how to create actionable insights that can help drive customer...Read More

Predictive Analytics Helps Maurices Understand Customer Segments, Increase Brand Loyalty

  • September 15 2017
  • Resource: DailyNews

Women’s clothing retailers has its roots in Duluth, MN, which date back more than 80 years. From Day 1, customers have been at the heart of maurices, according to an InMoment case study. “And the culture is contagious,” the...Read More

Evo Looks to Loge Co. to Elevate Customer Engagement in Era of Amazon

  • September 14 2017
  • Resource: DailyNews

Officials at Seattle-based evo plan to survive during this era of Amazon and online shopping. One significant way evo plans to do that, and elevate its customer engagement initiatives, is through a partnership with Loge Co., an outdoor...Read More

Sophisticated Email Marketers Building Custom Campaign Management Tools to Heighten Customer Engagement

  • September 14 2017
  • Resource: DailyNews

Matt Thelen, head of strategy, insights & research at SendGrid, believes there is an emerging trend among the most sophisticated email marketers. SendGrid commissioned a study, Elevate Your Email Marketing With A Customized Approach, that was...Read More

Shift to Internet Entertainment Fuels Netflix Customer Engagement Growth

  • September 14 2017
  • Resource: DailyNews

The allure of global Internet entertainment certainly holds Netflix in good stead from a customer engagement standpoint. During the second quarter Netflix added 5.2 million subscribers, a record for that fiscal period. “Over the next five...Read More

Early Investment in Tech Builds Better CX for Edible Arrangements

  • September 13 2017
  • Resource: In-Depth Exclusives

Building on his experience in the floral industry, Tariq Farid launched Edible Arrangements in 1999. Today it is one of America’s top franchise companies. Mr. Farid, still the company’s CEO, tells Loyalty360 how it all came together. ...Read More

What Do Most Trustworthy Brands Have in Common that Sparks Customer Loyalty?

  • September 13 2017
  • Resource: DailyNews

All brands want to be viewed as trustworthy. A new national survey from The Values Institute revealed its most trustworthy brands. Amazon is America’s most trustworthy brand following by Marriott, Microsoft, Hilton, and Southwest Airlines...Read More

Handwritten Notes “Break the Clutter” En Route to Increased Customer Loyalty

  • September 13 2017
  • Resource: DailyNews

During Tuesday’s Loyalty360 webinar titled, “Delivered: How Bond’s Handwritten Notes Drive Customer Loyalty,” presented by Bond, Matt White, director of sales for Bond, talked about the power of handwritten notes as they...Read More

What Are “Winning” Restaurant Brands Doing to Drive Positive Customer Loyalty?

  • September 13 2017
  • Resource: DailyNews

The restaurant space is intensely competitive today, with brands seeking differentiation on all fronts. Boosting the customer experience in a definitive fashion can drive customer loyalty efforts.   Loyalty360 talked to Jon Siegal, vice...Read More

49ers Hope Experiential Focus Hits Pay Dirt for New Loyalty Program

  • September 12 2017
  • Resource: DailyNews

For the past three years, the San Francisco 49ers have offered fans a loyalty program called Faithful 49 presented by Esurance. The program has been successful, but team officials sought deeper fan engagement. Matt Crowell, senior manager of...Read More

Data-driven Personalization Can Reap Major Dividends for Loyalty Marketers

  • September 12 2017
  • Resource: DailyNews

Jennifer Metz is vice president of business development at LoyaltyEdge. Leveraging 20 years of American Express’ expertise and thought leadership in the rewards program business from the award-winning Membership Rewards program to its...Read More

Kroger Transformation is All About Redefining the Customer Experience

  • September 12 2017
  • Resource: DailyNews

Following a less than spectacular first quarter−when its stock tumbled to its largest one-day loss since 1999 after same-store sales dropped for the second consecutive quarter−Kroger, the largest U.S. supermarket chain by revenue and...Read More

DataCandy Earns Recognition for Loyalty Program Work with Small, Mid-scale Companies

  • September 11 2017
  • Resource: DailyNews

DataCandy was named among ‘end-to-end loyalty solution example vendors addressing the broadest spectrum of loyalty-specific needs for small and midsize organizations’ in a new report released by Forrester Research titled, Vendor...Read More

Customer Loyalty Fits Perfectly at Rack Room Shoes

  • September 11 2017
  • Resource: DailyNews

Customer loyalty is leveraged in various ways by many different brands. At Rack Room Shoes, customer loyalty is used in a variety of ways to strengthen consumer relationships and to build brand loyalty.Aimia is Rack Room Shoes’ loyalty...Read More

Raley’s Shelf Tag Program Targets Healthier Choices, Increased Customer Engagement

  • September 11 2017
  • Resource: DailyNews

According to Nielsen data, nearly 60 percent of grocery shoppers don’t fully understand nutrition facts on product packaging. Since recognizing ingredients ranks first among consumers in terms of what influences their decisions to purchase...Read More

Can Handwritten Notes Drive Customer Loyalty?

  • September 08 2017
  • Resource: DailyNews

Making emotional connections are more important than ever for brands to acquire and retain customer loyalty. But can handwritten notes resonate with customers and have a far-reaching impact in this day and age? Loyalty360 will host a webinar...Read More

Clarity of Message Biggest Challenge in Creating Measurable Customer Experiences

  • September 08 2017
  • Resource: DailyNews

There are numerous challenges surrounding the creation of measurable experiences that drive customer loyalty. Loyalty360 talked to Bruce Lilly, lead copywriter for The Draw Shop, to get his thoughts on this issue and many others tied to customer...Read More

A Vision of Memorable Customer Experience at Restoration Hardware

  • September 08 2017
  • Resource: DailyNews

Restoration Hardware CEO Gary Friedman has targeted strategies to enhance the customer experience.While 2016 was a year of transformation and transition, 2017 “will be a year of execution, architecture, and cash flow at RH,” Friedman...Read More

Associated Bank Set to Kick off Memorable CX Via Green Bay Packers

  • September 07 2017
  • Resource: DailyNews

Associated Bank has been the bank of the Green Bay Packers for nearly 100 years. The 2017 NFL regular season kicks off tonight as the defending Super Bowl Champion New England Patriots host the Kansas City Chiefs, and Associated Bank wants to...Read More

Customer Engagement Potential from New Branded Credit Cards from United, Delta

  • September 07 2017
  • Resource: DailyNews

With United Airlines and Delta Air Lines, each launching branded credit cards with no annual fees this week (United Wednesday and Delta today), consumers might want to know which one provides more value and is more engaging?Brian Karimzad...Read More

Shopping Festival Shines Light on Walmart Customer Engagement in China

  • September 07 2017
  • Resource: DailyNews

Last month’s Walmart-JD Omni-Channel Shopping Festival set records as the day’s combined transaction volume for Walmart’s e-commerce channels on JD.com were 13 times the previous 24-hour sales record, and Walmart physical stores...Read More

Putting all the Pieces Together to Achieve Great CX (Part 1 of 2)

  • September 06 2017
  • Resource: In-Depth Exclusives

Banner Health is a nonprofit health care system based in Phoenix. It operates 28 hospitals as well as several specialized facilities throughout six states. It provides emergency and hospital care, hospice, long-term home care, outpatient surgery...Read More

Declining Customer Satisfaction Numbers Related to Pharmacies

  • September 06 2017
  • Resource: DailyNews

Historically, pharmacies have seen very positive results when it comes to customer satisfaction and customer engagement, but a new study shows a declining pattern.According to the J.D. Power 2017 U.S. Pharmacy Study, decreases in satisfaction with...Read More

Customer Engagement Best Recipe for Success at Church’s Chicken

  • September 06 2017
  • Resource: DailyNews

Listening to and engaging with its customers are crucial elements at Church’s Chicken.As part of its strategic realignment to ignite system-wide growth, Church’s Chicken recently announced the $5 Real Big Deal, a customized meal...Read More

Lands’ End Focuses on Customer-centricity to Ignite Brand Loyalty

  • September 06 2017
  • Resource: DailyNews

A year ago at this time, Lands’ End was struggling and former CEO Federica Marchionni was close to her resignation. The company numbers weren’t trending well and the iconic brand was searching for answers. Fast forward to September...Read More

Hibbett Sports Leverages Voice of the Customer, Store Associates for Redesigned Loyalty Program

  • September 04 2017
  • Resource: DailyNews

Sarah Sharp-Wangaard, vice president of marketing at Hibbett Sporting Goods, told Loyalty360 that officials at Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, realized their loyalty program needed a refresh. But,...Read More

Strategic Shift Will Impact Superior Customer Experience

  • September 01 2017
  • Resource: DailyNews

In a new report titled, “Closing the Customer Experience Gap: How IT and Business Can Partner to Transform Customer Experiences,” released by the Harvard Business Review, the future of customer experience is at hand. “A...Read More

Behavioral Targeting Triggers Customer Engagement

  • September 01 2017
  • Resource: DailyNews

Demographic data or behavioral targeting? Which fosters the better customer engagement? Loyalty360 talked to Matthew Liebmann, Global President of Movio Cinema, about this intriguing question. Movio delivers strategic, operational, and...Read More

Delta Pilots New Customer Engagement Program

  • September 01 2017
  • Resource: DailyNews

Delta Air Lines continues to seek new and impactful ways to engage with customers. Recently, the airline launched a pilot program that allows customers to video chat with a customer service agent. Delta’s pilot video chat program is at...Read More

La Quinta Looks to Video Series to Shine Brighter Spotlight on Loyalty Program

  • September 01 2017
  • Resource: Loyalty Management

Officials at La Quinta Inns & Suites have always been vigilant about providing as good and robust a loyalty program as possible, along with constantly listening to what their customers tell them. Since the relaunch of the La Quinta Returns...Read More

Wine.com CMO Sees Customer Engagement Shift with Millennials

  • September 01 2017
  • Resource: Loyalty Management

Wine.com CMO Peter Elarde wants to engage his loyal customer base in the best and most effective ways possible. Customer engagement with millennials is one of the key trends Elarde sees. “Two big trends for us are the shift to mobile and...Read More

Dunkin’ Donuts Honors Customer Loyalty Through First National Peel and Reveal Promotion

  • August 31 2017
  • Resource: DailyNews

It is such a simple, yet, an engaging promotion that Dunkin’ Donuts recently launched to reward its supremely loyal customer base. The promotion is called “Sip. Peel. Win,” which is the brand’s first-ever national on-cup...Read More

Shoe Carnival Leverages New Customer Engagement Strategies

  • August 31 2017
  • Resource: DailyNews

In the past couple of years, Shoe Carnival, one of the country’s largest footwear chains with more than 555 stores throughout the Midwest, South, and Southeast regions, has seen its Shoe Perks loyalty program more than double to more than 12...Read More

Brands Are Seeking Customer Loyalty, Advocacy, and Deep Emotional Connections

  • August 30 2017
  • Resource: DailyNews

Brands are constantly trying to build deeper relationships with their customers that lead to heightened engagement, loyalty, and advocacy. These aspects of the brand/customer relationship were examined during Tuesday’s Loyalty360 webinar...Read More

BJ’s Wholesale Club Attracts More Customer Loyalty with Expanded Pet Assortment

  • August 30 2017
  • Resource: DailyNews

Can pets assist with customer loyalty? Just ask BJ’s Wholesale Club. BJ’s Wholesale Club expanded its Berkley Jensen pet assortment line with additional dog treats, dry dog food, and wet cat food options that are grain-free with zero...Read More

The Time Is Right for Customer Engagement Via Credit Cards

  • August 30 2017
  • Resource: DailyNews

Is there ever a good time to be a credit card customer? According to the J.D. Power 2017 Credit Card Satisfaction Study, one incentive driving the high levels of overall satisfaction among credit card customers is cash-back rewards. &ldquo...Read More

Loyalty Program Represents Incredibly Valuable Asset for Ulta Beauty

  • August 29 2017
  • Resource: DailyNews

Ulta Beauty’s growth is simply astonishing, due in large part to its immensely popular loyalty program, Ultamate Rewards.Ulta Beauty achieved more than 20 percent top-line growth during the company’s second quarter. “We exceeded...Read More

A Trend Away from Traditional Loyalty Programs? The Value Exchange

  • August 29 2017
  • Resource: DailyNews

Loyalty360 talks to brands and vendors on a regular basis to stay close to the pulse of the industry, what’s trending, and where certain technologies might be making a lasting impact on customer experience/customer engagement. Loyalty360...Read More

In-store Customer Experience Alive and Well Among Millennials

  • August 29 2017
  • Resource: DailyNews

So many loyalty marketers would love to know what exactly makes millennials tick from a customer engagement/customer experience perspective, what kinds of technology options they prefer, and where they like to shop. Like their Generation Z...Read More

The Experience Within the Experience Gains Fans for the Minnesota Twins

  • August 28 2017
  • Resource: In-Depth Exclusives

Season ticket-holders are the backbone of any sports team’s fan base and the Minnesota Twins are no exception. However, with the Sweet Spot loyalty program, the team wanted to engage with season ticket holders in a way where they could...Read More

Expedia Evolves Technology Offerings Toward Magnified Customer Engagement

  • August 28 2017
  • Resource: DailyNews

Earlier this month Expedia launched Expedia Powered Technology, a toolkit of technology, marketing, and data offerings designed to help hotel partners drive knowledge and efficiencies to grow their businesses. Loyalty360 talked to Melissa Maher...Read More

GameStop Sees Significant Rise in Loyalty Program Membership

  • August 28 2017
  • Resource: DailyNews

For GameStop, which has built a devout and loyal following over the years, its PowerUp Rewards program is a critical piece of the company’s overall customer-centric focus. In the past 12 months, the loyalty program has added 1.5 million...Read More

Customer Experience Can’t Be One-Dimensional

  • August 28 2017
  • Resource: DailyNews

As CMO of TIBCO Software, Thomas Been knows the importance of effective and impactful customer experience. TIBCO Software is an American company that provides integration, analytics, and event-processing software for companies to use on-premises...Read More

Technology Options Spark Heightened CX for Business Travelers

  • August 25 2017
  • Resource: DailyNews

Technology solutions play such an important role today for loyalty marketers. Finding and leveraging the right solutions can lead to heightened customer engagement and brand loyalty. For business travelers, technology has opened up new and...Read More

Williams-Sonoma Forges Ahead Toward Elevated Customer Experience

  • August 25 2017
  • Resource: DailyNews

Williams-Sonoma CEO Laura Alber knows that differentiation through customer experience is the path to greater success. Last year, Alber touted the company’s mission spearheaded by its customer-centric initiative, which includes supply chain...Read More

Hibbett Sports Looks for Increased Customer Engagement Through Redesigned Loyalty Program

  • August 25 2017
  • Resource: DailyNews

Officials at Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, realized their loyalty program needed a refresh. Hibbett Sports operates more than 1,000 stores in 33 states. Sarah Sharp-Wangaard, vice president of...Read More

Dell EMC Lives and Breathes the Customer Journey (Part 1 of 2)

  • August 24 2017
  • Resource: In-Depth Exclusives

To ensure customers continued to come first after the Dell and EMC merger, the company analyzed the financial value of customer retention through improved customer experience in hopes this would better focus the organization’s efforts. Via...Read More

Wine.com Targets a Personalized Customer Experience

  • August 24 2017
  • Resource: DailyNews

Wine.com CMO Peter Elarde believes that being able to personalize the customer experience sets the company apart. Loyalty360 talked to Elarde about this theme, among other customer loyalty issues.What prompted the new website and what are your...Read More

Ruby Tuesday Holds a Relentless Focus on Improving the Customer Experience

  • August 24 2017
  • Resource: DailyNews

Ruby Tuesday is in a tough position and company officials hope to turn things around with a “relentless” focus on improving the customer experience. During Monday’s fourth-quarter earnings call, Ruby Tuesday CEO Jim Hyatt...Read More

It’s Up to Marketers to Provide Value at Every Customer Engagement Point

  • August 24 2017
  • Resource: DailyNews

At Loyalty360, we interview brands on a daily basis and it is widely understood that the customer is in the driver’s seat today. As a result, marketers must listen and adhere to what customers are telling them. In Marketo’s report...Read More

What Loyalty Marketers Need to Know About the Defining Characteristics of Customer Loyalty

  • August 23 2017
  • Resource: DailyNews

All loyalty marketers want to know the defining characteristics of effective and impactful customer loyalty. To help our audience in that light, Loyalty360 will present a webinar titled, “CMO Challenge Report: The Defining Characteristics...Read More

Understanding Key Drivers of Customer Delight Drives True Brand Loyalty

  • August 23 2017
  • Resource: DailyNews

For more than 20 years, West has been leading the way in hosted and cloud-based solutions, with unified communications, safety services, and customer experience management solutions like IVR, cloud contact center, and notifications. Loyalty360...Read More

Phillips 66 Initiates Customer Engagement Via GasBuddy

  • August 23 2017
  • Resource: DailyNews

Phillips 66 officials hope to ignite customer engagement through their new partnership with GasBuddy. Phillips 66 selected GasBuddy Business Pages, the smartphone app company’s B2B Retailer Software-as-a-Service (SaaS), to help drive...Read More

“On The Road With Dave” Video Series Humanizes La Quinta’s Loyalty Program

  • August 22 2017
  • Resource: DailyNews

Humanizing a loyalty program is the ultimate goal of a new video series from La Quinta Inns & Suites called, “On The Road With Dave,”—featuring Dave Sims, La Quinta’s vice president of loyalty marketing. “On The...Read More

From a Customer Engagement Perspective, B2B Gift Cards Represent Another Profitable Channel

  • August 22 2017
  • Resource: DailyNews

At First Data, “we are all about delivering innovation to help our clients grow,” Dom Morea, senior vice president, head of gift solutions at First Data, told Loyalty360. With more businesses than ever using gift cards to reward...Read More

Foot Locker Eyes Comprehensive Process of Evaluating Priorities to Elevate Customer Engagement

  • August 22 2017
  • Resource: DailyNews

Foot Locker CEO Dick Johnson didn’t mince words about his company’s poor second-quarter fiscal performance but discussed at length the moving parts at play in an incredibly fast-moving world of customer loyalty. “We do not...Read More

Driving Customer Loyalty Huge Focus at Gap

  • August 21 2017
  • Resource: DailyNews

Don’t refer to Gap as a “mall-based apparel retailer” around Art Peck, the company’s CEO. Peck strongly believes that Gap is a multi-dimensional company that is often pigeonholed in relation to malls. Driving loyalty and...Read More

Digital Transformation and the Customer Experience

  • August 21 2017
  • Resource: DailyNews

Andy Steen, head of strategic marketing at Avaya, believes there are many challenges associated with customer experience and that digital transformation is crucial to ensure a seamless customer journey. Steen specializes in leading internal and...Read More

SSI Helps Alaska Airlines Launch The Opinion Terminal Loyalty Program

  • August 21 2017
  • Resource: DailyNews

SSI and Alaska Airlines recently announced a new loyalty rewards program called The Opinion Terminal, which offers Mileage Plan members the opportunity to earn award miles by participating in surveys and sharing their opinions. Mileage Plan...Read More

MGM Resorts Launches Unique Loyalty Program for Military Personnel, Veterans, and Spouses

  • August 18 2017
  • Resource: DailyNews

Officials at MGM Resorts International have always supported this country’s greatest heroes and, as a result, they launched a new and unique loyalty program last month called Military & Veterans Program (MVP). The program was created in...Read More

King Soopers, Kroger Top Grocery Store Customer Loyalty Rankings

  • August 18 2017
  • Resource: DailyNews

Grocery stores have higher customer loyalty than their retail counter parts due to necessity, according to inMarket inSights’ Spring 2017 Loyalty Report: Grocery. Based on the study, the Top 5 Grocers for Customer Loyalty are: King Soopers...Read More

Does Dick’s Sporting Goods Face Challenging Outlook to Restore Brand Loyalty?

  • August 17 2017
  • Resource: DailyNews

For Dick’s Sporting Goods CEO Ed Stack, the retail market is currently in flux. Stack likes the company’s current position in the sporting goods marketplace, yet is it strong enough to restore brand loyalty amid fierce competition...Read More

Text Messaging a Natural Progression in Customer Engagement for Hawaiian Airlines

  • August 17 2017
  • Resource: DailyNews

Hawaiian Airlines officials had been working with LivePerson, Inc., a leading provider of cloud mobile and online business messaging solutions, for the past year on its live chat program and they saw text messaging as a natural progression to...Read More

Major League Soccer, NHL Franchises Dominate J.D. Power’s Fan Experience Rankings

  • August 17 2017
  • Resource: DailyNews

Major League Soccer and the National Hockey League usually aren’t the most popular sports talked about by fans, and for good reason, since they are considered “minor” sports in the U.S. But, not so when it comes to the J.D. Power...Read More

Dell EMC Lives and Breathes the Customer Journey

  • August 16 2017
  • Resource: In-Depth Exclusives

To ensure that our customers continued to come first after the Dell and EMC merger, we analyzed the financial value of customer retention through improved customer experience in hopes this would better focus the organization’s efforts. Via...Read More

Loyalty Program Participation High Among Gen Z and Millennials

  • August 16 2017
  • Resource: DailyNews

Loyalty program participation among Generation Z and Millennials is alive and well, according to a new research report from CrowdTwist titled, “Gen Z vs. Millennials: The Changing Landscape of Loyalty.”Loyalty360 talked to CrowdTwist...Read More

Can Macy’s Reinvent Itself and Recapture Lost Brand Loyalty?

  • August 16 2017
  • Resource: DailyNews

Can Macy’s reinvent itself effectively and in time to recapture lost brand loyalty to this iconic company?Macy’s officials are on a mission to reinvent their loyalty marketing strategy as outlined in a recently Loyalty360 article...Read More

What Makes the In-store Customer Experience More Attractive Than Online Shopping?

  • August 16 2017
  • Resource: DailyNews

That is the question Mood Media attempted to answer in its study titled, “The State of Brick and Mortar: 2017.”There are all kinds of ways for loyalty marketers to enhance customer engagement, the overall customer experience, and...Read More

JetBlue Set to “Leapfrog” the Competition in the CX Department

  • August 15 2017
  • Resource: DailyNews

JetBlue officials have always viewed themselves as innovators, especially when it comes to customer experience. Through a new partnership with Gladly, a modern customer service platform, JetBlue is poised to raise its customer service levels...Read More

Zinrelo Focuses on 360-Degree Customer Engagement

  • August 15 2017
  • Resource: DailyNews

Zinrelo is a technology company that specializes in loyalty rewards programs. Samir Palnitkar is the founder of Zinrelo and a serial entrepreneur who has executed four successful startups prior to Zinrelo. He has more than 20 years of industry...Read More

Loyalty Programs Are a Unique Opportunity to Collect the Most Accurate Customer Data

  • August 14 2017
  • Resource: DailyNews

Loyalty marketers everywhere usually never have a problem with collecting data, but distilling it to find the best quantity and quality poses a challenge to many. Loyalty360 talked to Emil Sarkissian, CEO of Loyalty Methods, a Rythmos company...Read More

Best Western’s Loyalty Program Success Based on Voice of the Customer

  • August 14 2017
  • Resource: DailyNews

Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts, is very proud of the company’s Best Western Rewards loyalty program that has earned several accolades in recent years. Most recently...Read More

Chili’s Focuses on Menu to Spark Heightened Customer Engagement

  • August 14 2017
  • Resource: DailyNews

Wyman T. Roberts, CEO of Brinker International, which owns Chili's and Maggiano’s Little Italy restaurant chains, knows that Chili’s must be more aggressive in a very competitive marketplace to spark heightened customer engagement...Read More

Yesway Loyalty Program Targets Deeper Understanding of Its Customers

  • August 11 2017
  • Resource: DailyNews

Yesway, a convenience store chain with a total of 70 locations in Iowa, Texas, Oklahoma, and Kansas, recently launched a new customer loyalty program, Yesway Rewards, that offers points for each dollar spent on fuel or in-store merchandise...Read More

Macy’s Out to Silence Naysayers as Iconic Brand Reinvents Loyalty Marketing Strategy

  • August 11 2017
  • Resource: DailyNews

Back in January, Augeo Marketing CMO Ken Greer offered Loyalty360 an unequivocal response to the following question: “Do you think Macy’s is on the right path to regain brand loyalty since it has fallen on hard times in recent...Read More

Customer Engagement Becoming More of a Challenge Across All Industries

  • August 11 2017
  • Resource: DailyNews

Kelly Koelliker, director, solutions marketing, Verint, told Loyalty360 that driving customer engagement is becoming more of a challenge for organizations of all sizes and industries. “Every interaction with a customer is an information...Read More

Ebags Leverages Social Media Influencer Campaigns to Spark Customer Engagement

  • August 10 2017
  • Resource: DailyNews

For eBags, the industry-leading e-tailer and travel gear expert, back-to-school is a vitally important season. Ebags officials work with popular YouTubers and bloggers to showcase the most popular backpacks for the 2017 back-to-school season. The...Read More

Red Robin Listens to Customers and Flies High Toward Enhanced Brand Loyalty

  • August 10 2017
  • Resource: DailyNews

When Red Robin Gourmet Burgers CEO Denny Marie Post saw the company enter negative territory on both sales and traffic during the fourth quarter of 2015, officials set out to understand what was driving the decline by doing research with their...Read More

Creating Brand Alignment to Drive Customer Experience for Loyalty Marketers

  • August 10 2017
  • Resource: DailyNews

Creating brand alignment can be a challenge for loyalty marketers, but the potential benefits are highly attractive. Marc Rashba, vice president, Sony Pictures Entertainment, spoke with Loyalty360 about how his company views the current customer...Read More

The Level of Trust Has Grown in Social Media Customer Engagement

  • August 09 2017
  • Resource: DailyNews

The ubiquity of social media makes it an attractive tool for loyalty marketers, yet this burgeoning topic poses many questions about its potential fiscal impact and its ability to drive meaningful customer engagement. That compelling theme was...Read More

DSW Follows Philanthropic Way Toward Customer, Employee Engagement

  • August 09 2017
  • Resource: DailyNews

DSW, a leading branded footwear and accessories retailer, recently announced the company will be giving back to the community once again through its Shoe Lovers Care Leave Your Mark program.  DSW associates nominated eight family...Read More

Printed Receipt Offers Bolster Personalized Customer Experience

  • August 09 2017
  • Resource: DailyNews

In the ongoing quest for personalization, with an emphasis on digital and mobile advertising, retailers and brands should not outpace the interests and shopping habits of their core customers, according to a new study from InStream. Foremost...Read More

Nutrisystem Customer Experience Helps Build Brand Advocates

  • August 08 2017
  • Resource: DailyNews

Customer experience is a matter of the utmost significance. At Nutrisystem, a good and memorable customer experience lays the foundation for future brand advocacy. Nutrisystem’s goals are to support its customers on their weight loss...Read More

Zutano’s Loyalty Program Gives Back to Customers

  • August 08 2017
  • Resource: DailyNews

Officials at children’s fashion brand Zutano wanted to thank their loyal customers in a special way. With Zutano’s new loyalty program, customers can now earn rewards points by referring a friend, following Zutano on their social...Read More

Using Mobile Technology to Enhance the Customer Experience a Key Focus for RLHC

  • August 08 2017
  • Resource: DailyNews

In June Red Lion Hotels Corporation officials launched the RLH Magazine−a full-color, quarterly publication for the company’s hotel owners, corporate associates, and prospects−to significantly enhance the customer experience...Read More

Red Shoes Living Creates a Winning Culture That Instills Brand Loyalty

  • August 08 2017
  • Resource: In-Depth Exclusives

Red Shoes Living not only targets executive teams at companies, but it also serves as a powerful reminder that the five pillars that lie at the core of the business can be used in anyone’s daily life. Lonnie Mayne, the founder of Red Shoes...Read More

What is the Missing Link for Loyalty Marketers’ Omnichannel Strategies?

  • August 07 2017
  • Resource: DailyNews

What is the biggest opportunity for loyalty marketers today? According to a new Forrester Consulting study, commissioned by Marchex, customers who call a business are more valuable prospects for that business than those who don’t. The...Read More

Customer Engagement at Domino’s Pizza: “How Quickly We Can Get Them What They Want?”

  • August 07 2017
  • Resource: DailyNews

Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, was the first pizza company to launch a pizza ordering skill on Amazon Alexa last year. Now Domino’s is taking that skill to the next level to offer a...Read More

Impactful Employee Engagement Helps Boost Customer Engagement, Brand Loyalty

  • August 07 2017
  • Resource: DailyNews

Impactful employee engagement holds the key to transcend a company, permeating its intoxicating powers among associates, thereby boosting customer engagement and brand loyalty. At Medallia, this is a way of life as company officials work with...Read More

Loyalty360 Webinar Examines How Social Media Can Drive Impactful Customer Engagement

  • August 04 2017
  • Resource: DailyNews

Social media is a burgeoning topic among loyalty marketers, especially as it relates to driving impactful customer engagement. Loyalty360 and Strativity Group will co-present a webinar titled, Loyalty360 CMO Challenge Report: Promise and...Read More

Salesforce Keeps Eye on Consumer Success to Trigger Customer Engagement

  • August 04 2017
  • Resource: DailyNews

Keeping your eye on the prize, or in this case, customer success is a key for Keith Pearce, vice president of product marketing at Salesforce. Pearce is responsible for the messaging and the positioning of the company’s service cloud...Read More

Fitbit Prides Itself on Driving Behavioral Change, Brand Loyalty

  • August 04 2017
  • Resource: DailyNews

Fitbit CEO James Park is very proud of his company’s ability to drive customer behavioral change that, ultimately, can lead to brand loyalty. “At Fitbit, we understand that health and fitness is incredibly personal and there is no one...Read More

The Future of Customer Loyalty is Personalized

  • August 03 2017
  • Resource: In-Depth Exclusives

Avaya, which has one of the highest NPS scores in its industry, is a multinational technology company headquartered in Silicon Valley. Avaya provides the most complete portfolio of software and services for contact center and unified...Read More

Auctions Newest Addition to Wyndham’s Award-winning Loyalty Program

  • August 03 2017
  • Resource: DailyNews

Auctions are the newest addition to the award-winning Wyndham Rewards loyalty program. Wyndham Rewards auctions launched on July 26 with 35 packages and experiences from Wyndham and partners like Caesars, Six Flags, and LEGOLAND. Auction items...Read More

Is Hut Rewards the Most Rewarding Loyalty Program in its Category?

  • August 03 2017
  • Resource: DailyNews

Pizza Hut has now joined the loyalty program mix after it recently launched Hut Rewards, which rewards customers unlimited points for every dollar spent online. Hut Rewards differs from other pizza loyalty programs because customers can earn a...Read More

Consumers Say Brands Don’t Make Customer Engagement Easy

  • August 03 2017
  • Resource: DailyNews

Customer engagement. Customer service. No matter the way you describe it, this facet of a consumer interaction with a brand must be stellar and memorable. Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, told Loyalty360 in...Read More

Connected Intelligence Drives Customer Experience at TIBCO

  • August 02 2017
  • Resource: In-Depth Exclusives

TIBCO Software is an American company that provides integration, analytics, and event-processing software for companies to use on-premises or as part of cloud computing environments. The software manages information, decisions, processes...Read More

Consumers Seek Memorable Customer Experiences at Royal Caribbean

  • August 02 2017
  • Resource: DailyNews

Royal Caribbean International CEO Richard Fain is very excited about where the brand currently sits, and what beckons in the future. With so many consumers seeking experiential memories and memorable customer experiences, Royal Caribbean is happy...Read More

Rockport Adapts Customer Engagement Strategies Based on Changing Shopping Habits

  • August 02 2017
  • Resource: DailyNews

Adapting different customer engagement strategies based on changing shopping patterns is a wise maneuver for any loyalty marketer. While The Rockport Group has undergone some major changes in recent years, one thing remains the same: Its deep...Read More

New Kobie Marketing President: A Brand’s Only Differentiator Is The CX It Offers

  • August 02 2017
  • Resource: DailyNews

Ingrid Lindberg, a veteran customer experience leader, was named president of Kobie Marketing in June. Kobie Marketing, a global leader in loyalty and rewards initiatives design, management, and consulting, hired Lindberg because of her extensive...Read More

Consumers Want Customer Engagement to Mirror Personal Lives

  • August 01 2017
  • Resource: Loyalty Management

Keith Pearce, vice president of product marketing at Salesforce, is responsible for the messaging and the positioning of the company’s service cloud platform in the market. Loyalty360 asked Pearce how he thinks customers are changing...Read More

Maintaining and Enhancing Customer Experience Top Priority at Rockport

  • August 01 2017
  • Resource: Loyalty Management

The Rockport Group has undergone some major changes in recent years, but one thing remains the same: Its deep commitment to its loyal customers and to enhancing an already stellar customer experience. Loyalty360 talked with two Rockport...Read More

Farmers Insurance Views Customer Engagement as a Science

  • August 01 2017
  • Resource: Loyalty Management

Customer engagement is vitally important to loyalty marketers everywhere. Strategies surrounding effective customer engagement vary from brand to brand. Loyalty360 caught up with Dave Williams, head of enterprise research and analytics for...Read More

GNC Makes Progress on the Customer Loyalty Front

  • August 01 2017
  • Resource: DailyNews

GNC Holdings CEO Robert Moran realizes that the company made an incredibly bold move at the end of 2016, launching One New GNC that represents a fundamental change in its business model. GNC closed every one of its stores on Dec. 28, 2016, and...Read More

Retail Partnerships Can Create Sustainable Customer Loyalty Models That Drive Brand Excitement

  • August 01 2017
  • Resource: Loyalty Management

Brands must establish their own identities, according to Joleen Buettner, senior partner retail professional services, business consulting at NCR Corp. Buettner serves as the co-lead for the company’s loyalty practice. NCR Corp. is a global...Read More

Customer Engagement Linchpin of Success at Farmers Insurance

  • August 01 2017
  • Resource: DailyNews

At Farmers Insurance, officials are most proud of their continued efforts to create a truly differentiated experience for their customers−one that keeps the personal agent and customer relationships Farmers is known for and adds the benefits...Read More

Partnership Simplifies and Enhances Overall Customer Experience at The Bon-Ton Stores

  • August 01 2017
  • Resource: DailyNews

Lisa Celebre, vice president store operations at The Bon-Ton Stores, told Loyalty360 that simplifying the process was one of the reasons the company partnered with Zebra Technologies Corporation, a market leader in mobile computers, scanners, and...Read More

Customer Feedback Monitoring Integral Piece of Brand Loyalty at Guardian Life

  • August 01 2017
  • Resource: Loyalty Management

Talking about the customer is one thing. But, making sure that everything you do revolves around your customers and their insights is crucial to ensuring high engagement levels and brand loyalty. At Guardian Life Insurance, that is a way of life....Read More

Red Shoes Living Lends Itself to Building True Customer Loyalty

  • August 01 2017
  • Resource: Loyalty Management

Red Shoes Living can help companies come closer together, providing support for a necessary, but often neglected, factor pivotal in building successful, customer-centric organizations: The human factor. But does this unique company and its...Read More

Value and Variety Drive Attractive Customer Loyalty Programs

  • July 31 2017
  • Resource: DailyNews

Strategy and execution must be aligned for loyalty programs to achieve optimal results, but not all companies are equally committed to both these ideologies. For loyalty programs to be successful, three key elements need to be in place: They...Read More

Starbucks CEO Confident Company Well Positioned in Digital and Mobile Customer Engagement

  • July 31 2017
  • Resource: DailyNews

Digital and mobile customer engagement has long been a driving force for customer loyalty at Starbucks. The company has invested in these critical pieces of the customer loyalty puzzle for many years now and CEO Kevin Johnson is confident that the...Read More

Partnership with RedPoint Global Boosts Bond Brand Loyalty’s Customer Engagement Experiences

  • July 31 2017
  • Resource: DailyNews

Bond Brand Loyalty will be able to enhance its customer engagement experiences through a new partnership with RedPoint Global, a leading provider of data management and customer engagement technology. The partnership will provide a unique...Read More

Relaunched AMC Stubs Loyalty Program Eclipses Nine Million Members in First Year

  • July 31 2017
  • Resource: DailyNews

Last week AMC Theatres celebrated the one-year anniversary of the relaunch of its AMC Stubs loyalty program, which now boasts more than nine million AMC Stubs member households, more than tripling its membership during the past year. AMC launched...Read More

What U.S. Brands Can Learn from Australian Customer Loyalty Study

  • July 28 2017
  • Resource: DailyNews

Loyalty marketers are always seeking more insights to leverage to magnify the customer experience and customer loyalty levels. They might be able to find some insights in this department from a new Australian customer loyalty research report...Read More

Customer Loyalty Driven by Three Primary Merchandising Trends

  • July 28 2017
  • Resource: DailyNews

Bill Termini, vice president of sales, Harco Incentives, believes that customer loyalty is driven by three primary merchandising trends. Loyalty360 caught up with Termini to find out more about these trends, among others.Can you talk about the...Read More

Hilton Guests Will Have More Control of Their Customer Experience

  • July 28 2017
  • Resource: DailyNews

Hilton Worldwide continues to innovate to expand the customer experience of its guests. A new partnership with Travel and Transport, a first in the hotel industry, will provide Travel and Transport clients with the ability to easily access and...Read More

Does Chipotle Need an Experiential Loyalty Program to Earn Back Customer Trust?

  • July 27 2017
  • Resource: DailyNews

Two years ago, Chipotle endured an E. coli outbreak that affected almost 60 people who ate at the massively popular burrito chain. That incident was well documented and caused company officials to take strident measures to take control of...Read More

Guardian Life Insurance On Top of Customer Engagement Via Mobile and Social

  • July 27 2017
  • Resource: DailyNews

Mobile technology is everywhere today and, seemingly, most people seek customer engagement through those channels. At Guardian Life Insurance, that is a reality that has not gone unnoticed. Loyalty360 spoke with Kimberly Delaney, vice president...Read More

What Loyalty Marketers Need to Know About GDPR

  • July 26 2017
  • Resource: DailyNews

Loyalty marketers may face intense pressure regarding their customer data when the European Union’s GDPR (General Data Protection Regulation) takes effect next year. Companies across the globe will face more pressure to improve their data...Read More

Stellar Loyalty Helps GreenTree Hospitality Group Differentiate Loyalty Program

  • July 26 2017
  • Resource: DailyNews

Officials at GreenTree Hospitality Group, the 14th largest global hotel brand with more than 2,600 hotels worldwide, sought to make their loyalty program different and unique. Enter Stellar Loyalty. GreenTree selected Stellar Loyalty to provide...Read More

Customer Engagement Reigns Supreme at Newegg

  • July 25 2017
  • Resource: DailyNews

Customer engagement reigns supreme at Newegg, one of the top tech-focused e-retailers in North America. Loyalty360 talked to Merle McIntosh, senior vice president sales & marketing, Newegg, about the company’s unique approach to its...Read More

Microsoft Mobile Customer Engagement Strong Across the Board

  • July 25 2017
  • Resource: DailyNews

Technology these days is such a pivotal piece of the customer engagement/customer experience/customer loyalty puzzle. At Microsoft, officials always keep their eye on the ball. During the company’s recent fourth-quarter earnings, Microsoft...Read More

Target Winds Down Cartwheel Perks Loyalty Program

  • July 24 2017
  • Resource: DailyNews

Target is winding down its Cartwheel Perks rewards program that it started testing in five markets less than a year ago. The five markets are Denver, Houston, Raleigh-Durham, San Diego, and St. Louis. But Target’s Cartwheel app, which...Read More

Mobile Customer Engagement Surges at Citi Rewards

  • July 24 2017
  • Resource: DailyNews

Engaging customers where they want and how they want is an omnipresent task for loyalty marketers. Citi recently partnered with Paypal to allow eligible Citi card members to use their ThankYou Points to pay for purchases at merchants that...Read More

Customer Data and Its Impact on Loyalty Programs

  • July 24 2017
  • Resource: DailyNews

Mining volumes of customer data can pose a significant challenge for any loyalty marketer. Finding the true connection between customer data and impactful loyalty programs is not an exact science. John Geiger, director, client services, Baesman...Read More

Harley-Davidson Aims to “Build” Riders to Expand Brand Loyalty

  • July 20 2017
  • Resource: DailyNews

Passion has always been equated with Harley-Davidson and that drives the iconic company’s legendary brand loyalty. During the company’s fiscal second quarter, it experienced some distinct challenges. “While we expected the U.S....Read More

Telepharmacy Extends Kmart’s Customer Experience

  • July 20 2017
  • Resource: DailyNews

Kmart recently opened a telepharmacy in Des Plaines, IL, which marks the company’s first-ever remote dispensing pharmacy. Telepharmacy is the delivery of pharmaceutical services via telecommunications to patients and signifies a growing...Read More

MLEE Gives Loyalty Marketers True Omnichannel Approach

  • July 20 2017
  • Resource: DailyNews

Brands and retailers use CodeBroker’s Mobile Loyalty Experience Engine to merge mobile and digital capabilities into their loyalty programs without the need for complex integrations. Loyalty360 caught up with CodeBroker CEO Dan Slavin to...Read More

Elevate Your Email Marketing Approach to Capture More Customer Loyalty

  • July 20 2017
  • Resource: In-Depth Exclusives

Founded in 2009, after graduating from the Techstars program, SendGrid has developed a cloud-based service that solves the challenge of email delivery by delivering emails on behalf of companies. SendGrid eliminates the complexity of sending email...Read More

Customer Experience is the New Competitive Battleground

  • July 19 2017
  • Resource: DailyNews

Loyalty360 routinely speaks with brands about the critical importance of customer experience as a key differentiator among today’s loyalty marketers. Last month, Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, told...Read More

Preferred Hotels Hyper-focused on Customer Experience

  • July 19 2017
  • Resource: DailyNews

To borrow a lexiconic phrase from the world of college basketball, in the hospitality world, companies have to focus on the customer experience to “survive and advance.” For Preferred Hotels officials, they view customer experience as...Read More

Big Opportunity for Brands to Build Differentiated Reward Structures that Drive Customer Loyalty

  • July 19 2017
  • Resource: DailyNews

Differentiation is the name of the game for loyalty marketers and a big opportunity exists now for brands to build or modify reward structures that add more value. Digital benchmarking firm L2 Inc released its inaugural Intelligence Report...Read More

Biggest Challenge Loyalty Programs Face Today? Managing Redemption Liability of Rewards

  • July 18 2017
  • Resource: DailyNews

There are many challenges and opportunities facing loyalty marketers today, whether they involve measuring the efficacy of customer experiences or controlling and managing loyalty programs. Kelly Crerar, senior vice president of strategy for IC...Read More

Global Hotel Alliance Loyalty Program Eclipses 10 Million Members

  • July 18 2017
  • Resource: DailyNews

Reaching membership goals in any loyalty program bears testament to its efficiency, simplicity, and attractiveness. For Global Hotel Alliance, its DISCOVERY loyalty program recently eclipsed the 10 million-member mark. Kristi Gole, director of...Read More

Wells Fargo Seeks to Strengthen Culture, Foster Brand Loyalty

  • July 18 2017
  • Resource: DailyNews

For Wells Fargo CEO Tim Sloan, rebuilding trust is a major priority, which is accompanied by efforts aimed at strengthening the company’s culture that can, ultimately, foster brand loyalty. During Wells Fargo’s recent second-quarter...Read More

Talking Customer Experience in the Cloud with Salesforce

  • July 18 2017
  • Resource: In-Depth Exclusives

Loyalty360 held an in-depth interview recently with Keith Pearce, vice president of product marketing at Salesforce, to talk about the state of customer experience in the loyalty industry and how customers are changing.Can you talk a bit about...Read More

BJ’s Wholesale Club Seeks Greater Customer Engagement Via Celebrity Chef Ellie Krieger

  • July 17 2017
  • Resource: DailyNews

BJ’s Wholesale Club has a healthy and strong relationship with its loyal customers, but company officials always seek greater and enhanced customer engagement. They think they found that through a new partnership with celebrity chef Ellie...Read More

New Trends in Loyalty Program Data Science

  • July 17 2017
  • Resource: DailyNews

When it comes to loyalty program science, Loyalty360 talked to Eoin O’Sullivan, Global Director of Business Intelligence at Snipp, to find out the latest trends that loyalty marketers should be aware of and incorporate into their...Read More

Customer Engagement with the Weather Is Sky High

  • July 14 2017
  • Resource: DailyNews

Making the weather a keen attraction for consumers might seem like a lofty goal, but that’s not the case, according to William McGarry, vice president of sales at AccuWeather. “Engagement with the weather is high because it impacts...Read More

National Car Rental, Enterprise Rent-A-Car Extend Customer Loyalty to Latin America, the Caribbean

  • July 14 2017
  • Resource: DailyNews

Travelers in Latin America and the Caribbean may now enjoy more perks and rewards with the expansion of two loyalty programs–Enterprise Plus, through the Enterprise Rent-A-Car brand; and the award-winning Emerald Club, through the National...Read More

Constant Customer Engagement Will Shape the Future of Retail

  • July 14 2017
  • Resource: DailyNews

The shift to the connected consumer shows no signs of slowing down, and buying habits are transforming, according to the 2017 Walker Sands Future of Retail study. “Retail isn’t just about when customers are ready to buy anymore–...Read More

Does J.C. Penney’s New Loyalty Program Go Far Enough for the Average Shopper?

  • July 13 2017
  • Resource: DailyNews

Three days ago, venerable retailer J.C. Penney unveiled a new loyalty program accompanied by fervent hopes of increased customer engagement and brand advocacy. For the 115-year-old retailer, the new JCPenney Rewards loyalty program marks a new...Read More

Marketers Should Leverage Data to Their Advantage to Wow Consumers and Heighten Customer Loyalty

  • July 13 2017
  • Resource: DailyNews

Jonathan Seabolt, head of sales and strategy for LoyaltyEdge, believes that with so much data available to loyalty marketers, they need to leverage it to their advantage and “wow” customers to heighten brand loyalty. Leveraging 20...Read More

Can AI Transform the Customer Experience for Loyalty Marketers?

  • July 12 2017
  • Resource: DailyNews

AI has been a hot topic among loyalty marketers in recent years, and even more this year. Can AI transform and elevate a loyalty marketer’s approach to customer experience? A new study from Emarsys, conducted by Forrester Consulting...Read More

Employee Engagement a Vital Cog in WD-40’s Success

  • July 12 2017
  • Resource: DailyNews

Employee engagement is a staggeringly high priority at the offices of WD-40. In the loyalty industry, solid employee engagement breeds customer engagement, which, in turn, breeders brand loyalty. Consider the following: More than 92 percent of...Read More

Red Lion Hotels Launches New Magazine to Further Magnify the Customer Experience

  • July 12 2017
  • Resource: DailyNews

Red Lion Hotels Corporation officials are always looking to significantly enhance the customer experience. Last month, they announced the launch of RLH Magazine, a full-color, quarterly publication for the company’s hotel owners, corporate...Read More

J.C. Penney Looks for More Brand Appeal with New Loyalty Program

  • July 11 2017
  • Resource: DailyNews

Venerable retailer J.C. Penney has encountered various hurdles in recent years that have impacted fiscal results and brand loyalty. But, today J.C. Penney officials embark on what they hope is the start of a new and prosperous chapter for the 115...Read More

Sonesta’s Massive Summer Promotion Highlights Loyalty Program

  • July 11 2017
  • Resource: DailyNews

Sonesta Hotels officials take pride in touting their Sonesta Travel Pass complimentary rewards program. What’s more, they offer a summer sweepstakes from June through Sept. 30, 2017, to engage customers about their loyalty program. Sonesta...Read More

New Office Depot Loyalty Program Rewards All Members for Every Purchase

  • July 10 2017
  • Resource: DailyNews

As Office Depot officials pondered a new loyalty program, they went straight to their best source: Their customers. As a result, today Office Depot unveiled its new loyalty program, Office Depot OfficeMax Rewards Everything, that not only saves...Read More

Chicken Salad Chick Blazes Its Own Customer Loyalty Trail

  • July 10 2017
  • Resource: DailyNews

The accolades for Chicken Salad Chick keep flowing in this year. Chicken Salad Chick’s prowess in the area of customer insights was highlighted at the fourth annual Loyalty360 Awards held at the 10th annual Loyalty Expo in May. Chicken...Read More

Online Customer Engagement is Mission Critical Now

  • July 10 2017
  • Resource: DailyNews

Helping retailers understand digital customer engagement is one of the keys for Salesfloor. Loyalty360 caught up with Ben Rodier, co-founder and chief client officer at Salesfloor, to learn more about the company and its approach toward customer...Read More

Merger of QVC and Home Shopping Network Brings a Wealth of Customer Loyalty

  • July 07 2017
  • Resource: DailyNews

The merger of QVC and the Home Shopping Network will bring together two marketing giants and a wealth of attendant customer loyalty. Liberty Interactive, which owns QVC, will acquire the 62 percent of HSNi it does not already own in an all-stock...Read More

Sonic’s Executive Moves Underscore the Importance of Enhanced Customer Experience

  • July 07 2017
  • Resource: DailyNews

Sonic’s key executive decisions recently drove home the fact that an enhanced customer experience is its utmost priority. During the company’s recent third-quarter earnings call, Sonic CEO Cliff Hudson noted the following key...Read More

Contact Centers Moving to the Cloud Can Create a Heightened Customer Experience for Loyalty Marketers

  • July 07 2017
  • Resource: DailyNews

Moving to the cloud is often discussed among loyalty marketers everywhere, the pros and cons, the upsides and downsides. Kevin McMahon, director of global marketing at West Unified Communications Services, believes strongly that companies should...Read More

New Pier 1 Imports CEO Seeks Increased Brand Traffic Through More Holistic Approach for New Customer Engagement

  • July 06 2017
  • Resource: DailyNews

Alasdair James, who became the new CEO at Pier 1 Imports on May 1, believes that the company can and should be doing better in the area of brand traffic. He thinks that a new holistic omnichannel approach can spark new customer engagement. &ldquo...Read More

Most Consumers Focus Loyalty Program Attention on Five Retail Brands

  • July 06 2017
  • Resource: DailyNews

Merkle Loyalty Solutions Group (formerly 500friends) recently released a comprehensive report titled, “The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG brands,” which was based on a global...Read More

Moe’s Southwest Grill Achieves Optimum Balance to Create Seamless Customer Experience

  • July 06 2017
  • Resource: DailyNews

Achieving that optimum culture balance goes a long way toward creating, enhancing, and sustaining a memorable customer experience. At Moe’s Southwest Grill, that optimum culture is present and plays a large role in the company’s brand...Read More

Pizza Hut Russia’s Mobile Loyalty Program Becomes Huge Platform for Customer Engagement

  • July 05 2017
  • Resource: Loyalty Management

The main goals for developing a mobile loyalty program for Pizza Hut restaurants in Saint Petersburg, Russia, were: To create an up-to-date customer database, without processing tens of thousands of forms To estimate and increase visit frequency...Read More

Most Consumers Would Pay More for a Better Customer Experience

  • July 05 2017
  • Resource: DailyNews

Imagine Experience founder and CEO Bill McCoy told Loyalty360 last month that personalizing the customer experience to meet the needs of consumers being engaged is what matters today. “Everyone wants to collect experiences and memories as...Read More

How Automation is Changing Customer Loyalty

  • July 05 2017
  • Resource: DailyNews

Azim Esmail, founder and CEO of RewardOps, believes that to effectively drive customer loyalty, brands need to collect, analyze, and act on massive data sets using a variety methods and sources. Automation, in particular, has made it possible to...Read More

Consumers Choosing Brands with Elevated Service and New Customer Experiences

  • July 05 2017
  • Resource: DailyNews

Mark Parker, CEO of global icon Nike, learned three key customer-related themes that emerged during the company’s fiscal year. “As I reflect on the year and what the consumer is telling us, three insights stand out,” Parker said...Read More

New Generation of Travelers Holds Stronger Affinity for Customer Loyalty

  • July 05 2017
  • Resource: Loyalty Management

While this year certainly has been a significant one for Hilton Honors loyalty program after the iconic brand overhauled the program (dropping the extra H, while adding new rewards and benefits, and increasing the flexibility of points), Aaron...Read More

Mobile is Huge for Successful Auntie Anne’s Loyalty Program

  • July 05 2017
  • Resource: Loyalty Management

Three years ago, Auntie Anne’s launched its successful My Pretzel Perks loyalty program.Cultivating customer loyalty at Auntie Anne’s starts with effective customer engagement. One of the key ingredients in the My Pretzel Perks...Read More

Emotional Connections Lead to Customer Loyalty for Most Patriotic Brands

  • July 04 2017
  • Resource: DailyNews

What better day than today to look at a list of the most Patriotic brands in the U.S.? According to the 15th annual Brand Keys survey of American brands, believability and authenticity are the keys to emotional customer engagement. The more...Read More

Series of Journeys Creates Exceptional Customer Experience at Hilton

  • July 04 2017
  • Resource: DailyNews

Different brands hold different views on the customer journey and its impact on brand loyalty. At Hilton, the customer journey is the highest priority that touches every facet of the overall customer experience. While this year certainly has been...Read More

Customer Engagement Is All About Personalization at Celebrity Cruises

  • July 03 2017
  • Resource: Loyalty Management

As Lee Moreau, director, loyalty marketing and captains club, Celebrity Cruises, views it, the customer journey at her company is considerably different than for a typical retailer. Personalized customer engagement is critical in acquiring and...Read More

Consistent Communication Triggers Customer Engagement at Preferred Hotels

  • July 03 2017
  • Resource: Loyalty Management

When it comes to customer engagement, Preferred Hotels officials believe they have a firm grip, constantly monitoring feedback to ensure consistent, ongoing communications.   Loyalty360 spoke with Michelle Woodley, executive vice president,...Read More

Maximizing Engagement Opportunities Deepens Loyalty for the Pro Sports Properties of Monumental Sports & Entertainment

  • June 26 2017
  • Resource: In-Depth Exclusives

Monumental Sports and Entertainment is a conglomerate that owns three pro sports teams in Washington D.C. and one in Baltimore. It also owns the Verizon Center arena, manages another on the campus of George Mason University, with a third facility...Read More

Social Media a Great Customer Engagement Tool at Preferred Hotels

  • June 26 2017
  • Resource: DailyNews

Social media is an interesting topic among loyalty marketers. Some leverage it more heavily than others, and at Preferred Hotels, social media is high on the list of priorities for customer engagement.   “Social media is a great tool...Read More

Epicor Enhances Global Customer Experience Through Latest ERP Version

  • June 26 2017
  • Resource: DailyNews

Scott Hays, senior vice president, product marketing, Epicor Software Corporation, believes that the latest version of Epicor ERP−which extends manufacturing leadership with the launch of powerful cloud-based analytics and global electronic...Read More

New Barnes & Noble CEO Sees Solid Foundation of Trust to Build Brand Loyalty

  • June 26 2017
  • Resource: DailyNews

Demos Parneros might be the fifth CEO at Barnes & Noble in the past four years, but he is optimistic about the company’s future as it relates to brand loyalty. Parneros was named CEO in April when he was promoted from Chief Operating...Read More

There’s Work for Loyalty Program Operators to do to Create a Better Customer Experience for Members

  • June 23 2017
  • Resource: DailyNews

At the beginning of Thursday’s Loyalty360 webinar titled, “The Battle For Love & Loyalty—Key Findings From The Loyalty Report 2017,” which was presented by Bond Brand Loyalty, Scott Robinson, vice president design &...Read More

Will Customer Loyalty Rise at Whole Foods as CEO Says Company “Hit the Lottery” With Amazon

  • June 23 2017
  • Resource: DailyNews

In the wake of last week’s eye-opening deal where Amazon acquired Whole Foods in an all-cash transaction valued at approximately $13.7 billion, Whole Foods CEO John Mackey is over the moon with anticipation of what the future holds from...Read More

Pizza Hut Russia’s Millennial Focus Keys Success of Mobile Loyalty Program

  • June 23 2017
  • Resource: DailyNews

Starting in 2010, a new generation of millennials became the largest group of consumers for fast-food and fast-casual restaurant businesses. All market players, including Pizza Hut, started to focus heavily on building their customer loyalty and...Read More

How is Customer Loyalty Shaping the Success of B2B Programs?

  • June 22 2017
  • Resource: DailyNews

That is one of the questions Loyalty360 posed to Carlos Dunlap-Beard, vice president, loyalty solutions, Snipp.So much attention is given to customer loyalty and B2C programs, but how is customer loyalty shaping the success of B2B programs?Dunlap...Read More

Target Re-imagines Store Customer Experience in a Big Way

  • June 22 2017
  • Resource: DailyNews

For Target officials, the Dallas/Fort Worth area offers historical significance to the discount store retailer. Revamping the store shopping experience and physical appearance is a worthy investment. In fact, that worthy investment is $220 million...Read More

Will Old Time Banking Customer Loyalty Return?

  • June 22 2017
  • Resource: DailyNews

Digital banking was widely viewed as a burgeoning customer engagement vehicle for financial institutions. But, this year a study showed a decline in customer satisfaction and brand loyalty accompanying digital banking. In fact, in this day and...Read More

What Loyalty Marketers Need to Know to Combat Non-subscription Churn

  • June 21 2017
  • Resource: DailyNews

Dr. Kenneth Sanford, U.S. lead analytics architect with data science company Dataiku, believes that the better loyalty marketers understand their customers, the better chance they have of retaining them. Sanford told Loyalty360 that loyalty...Read More

Citizens Bank Set to Deliver Seamless Integrated Online and Mobile Customer Experience

  • June 21 2017
  • Resource: DailyNews

Delivering a seamless, integrated customer experience online and via mobile is an overarching mission at Citizens Bank. To achieve that seamless, integrated customer experience online and via mobile, Citizens Bank has partnered with Bottomline...Read More

Successful Referral Programs Offer Escalating Incentives to Drive Customer Engagement

  • June 21 2017
  • Resource: DailyNews

Customer referral programs are seeing considerable growth due to changes in buyer behavior, which has created an urgency for companies to reach and influence buyers in a different way. That is a central theme in Amplifinity’s paper, &ldquo...Read More

What Will Amazon’s Acquisition of Whole Foods Mean to the Customer Loyalty Industry?

  • June 20 2017
  • Resource: DailyNews

As the grocery segment heats up against the backdrop of a price war competition, online behemoth Amazon dropped a bomb on the industry just four days ago: It acquired Whole Foods in an all-cash transaction valued at approximately $13.7...Read More

Kroger Needs to Differentiate on Customer Experience Amid Burgeoning Grocery Sector Competition

  • June 20 2017
  • Resource: DailyNews

Five days ago, Kroger−the largest U.S. supermarket chain by revenue and the second-largest retailer (behind Walmart)−saw its stock tumble to its largest one-day loss since 1999 after its same-store sales dropped for the second...Read More

The Experience Matters the Most for Loyalty Program Members

  • June 20 2017
  • Resource: DailyNews

When members evaluate and interact with loyalty programs, the experience is unequivocally the main river of satisfaction. Loyalty programs are among the largest drivers of brand choice as consumers assess their program experience on elements...Read More

Can Sephora Save J.C. Penney and Drive More Brand Loyalty?

  • June 16 2017
  • Resource: DailyNews

J.C. Penney has partnered with beauty retailer Sephora since 2006, leveraging the Sephora Inside J.C. Penney to drive more traffic and, ultimately, brand loyalty. That partnership has created considerable impact on the company’s customer...Read More

Consumers Move Between Brand Loyalty Stages

  • June 16 2017
  • Resource: DailyNews

Identifying consumers as loyal or not is simplifying the complex stages involved in the customer journey. Rakuten Marketing Insights released a new study titled, ‘What Makes People Love the Brands They Love,’ which provides an in...Read More

Mobile Customer Engagement Key Driver for In-store Sales

  • June 16 2017
  • Resource: DailyNews

The importance of the mobile customer experience grows by leaps and bounds on almost a daily basis. MomentFeed’s study, based on analysis of impression data gathered earlier this year from more than 50 national brand clients, examined the...Read More

Real-time Guidance Keys Deeper CX Value in NICE Robotic Process Automation

  • June 15 2017
  • Resource: DailyNews

NICE Robotic Process Automation (RPA) manages the order and delivery processes for a company’s entire global operations. One of the world’s largest home furnishings retailers leveraged the solution, which resulted in the company...Read More

What is Social Media’s Connection to Customer Experience?

  • June 15 2017
  • Resource: DailyNews

This week Loyalty360 published an article titled, “The Future Sees Integration of Social Media and Customer Experience Management,” that, based on a report from Sprinklr and Harvard Business Review Analytics, concludes that...Read More

Brands Must Consider Digital Ad Placement to Ensure Customer Loyalty

  • June 15 2017
  • Resource: DailyNews

Brands need to strongly consider digital ad placement if they want to retain their loyal customers and attract new ones. A new study titled, “How Brands Annoy Fans,” conducted by the Chief Marketing Officer (CMO) Council using the...Read More

2017 Has Been a Banner Year for Hilton Honors Loyalty Program

  • June 14 2017
  • Resource: DailyNews

This year has been a banner one for the Hilton Honors loyalty program after the iconic brand overhauled the program, dropping the extra H, while adding new rewards and benefits, and increasing the flexibility of points. Aaron Glick, vice...Read More

City of Memphis Launches Unique Tuition Program Targeting Employee Engagement

  • June 14 2017
  • Resource: DailyNews

With an overarching goal of employee engagement, the City of Memphis is set to launch a new benefit to help city workers who are burdened by student loans–the Student Loan Reduction Program. Dedicated to building and retaining an...Read More

Decision Time for Marketers and Digital Delivery of Customer Experience

  • June 14 2017
  • Resource: DailyNews

Contained in Dimension Data’s 2017 Global Customer Experience Benchmarking report are some uncomfortable truths related to customer experience. Loyalty360 spoke with Matthew Saskin, managing principal consultant–customer experience at...Read More

Mobile Is Key Area of Customer Engagement at Celebrity Cruises

  • June 13 2017
  • Resource: DailyNews

Mobile is the area where brands can make significant inroads toward enhanced customer engagement and customer loyalty, according to Lee Moreau, director, loyalty marketing and captains club, Celebrity Cruises. “I think mobile is THE area...Read More

Open-loop Prepaid Cards can be a Powerful Tool for Customer Engagement and Customer Loyalty

  • June 13 2017
  • Resource: DailyNews

A new report from Mercator Advisory Group titled, “Open-Loop Prepaid Card Management: Strategies to Take Advantage of the Industry’s Inflection Point,” focuses on the near-term, medium-term, and long-term opportunities for...Read More

The Future Sees Integration of Social Media and Customer Experience Management

  • June 13 2017
  • Resource: DailyNews

Organizations aren’t ready to deliver superior customer experiences, according to a report from Sprinklr and Harvard Business Review Analytic Services. While 86 percent of respondents “strongly agree” that a superior customer...Read More

Being Good Lights the Customer Loyalty Path at B. Good Restaurants

  • June 12 2017
  • Resource: DailyNews

Treating people like gold, wanting to build real relationships, feeling the love, and seeking to change the fast-food industry forever are some of the overarching goals enveloped in a benevolent mission for everyone associated with b. good...Read More

Clear Trend Toward Value Highlights Top 10 Customer Loyalty Retailers

  • June 12 2017
  • Resource: DailyNews

A clear trend toward value highlights the Top 10 (non-grocery) customer loyalty retailers, according to inMarket’s Spring 2017 Loyalty Report. “There appears to be a clear trend toward value in the Top 10,” Dave Heinzinger, vice...Read More

Ascena Targets Omnichannel Customer Engagement to Address Change in Consumer Behavior

  • June 12 2017
  • Resource: DailyNews

Some serious changes are planned to restore profitability, agility, and brand loyalty to The Ascena Retail Group, a leading national specialty retailer offering apparel, shoes, and accessories for women under the Ann Taylor, LOFT, Lou & Grey...Read More

Ally Bank Attracts Brand Loyalty by Creating Emotion in Emotionless Category

  • June 09 2017
  • Resource: DailyNews

At Ally Bank, officials constantly seek to “raise the bar” to stay ahead of customer expectations by offering new features and products that enhance the overall banking experience and encourage customers to grow their relationship with...Read More

Zumiez Significantly Enhances Customer Engagement

  • June 09 2017
  • Resource: DailyNews

Zumiez, a specialty retailer of action sports related apparel, footwear, equipment, and accessories, which was recently ranked No. 1 in the “Total Retail's Top 100 Omnichannel Retailers” report, maintains a thorough understanding...Read More

Ace Hardware Tops Again in Customer Satisfaction

  • June 09 2017
  • Resource: DailyNews

J.D. Power might have to open a new wing in its Customer Satisfaction Hall of Fame. For the 11th consecutive year, Ace Hardware garnered the top spot in J.D. Power’s 2017 Home Improvement Retailer Satisfaction Study.Ace Hardware (835...Read More

Find the Customer Point of View to Ground Strategy and Build Brand Loyalty

  • June 08 2017
  • Resource: DailyNews

Starting with the customer’s point of view is the best place to build trust and brand loyalty. Jason Jercinovic, global head of marketing innovation at Havas Worldwide, talked to Loyalty360 about this and many other customer-related issues...Read More

MLB Helps Marriott, Starwood Loyalty Program Members Experience Once-In-A-Lifetime Memories

  • June 08 2017
  • Resource: DailyNews

Members of the Starwood Preferred Guest and Marriott Rewards loyalty programs might be hearing the strains of “Take Me Out to the Ball Game,” since they are available for redemption via the SPG Moments site. Highlights include batting...Read More

Loyalty Marketers Must Break Down Internal Silos in Quest for AdTech/MarTech Convergence

  • June 08 2017
  • Resource: DailyNews

There has been much written and discussed about martech (marketing technology), and now, a new report from Forrester Research, “Kick-Start Your AdTech/Martech Convergence,” examines what loyalty marketers need to consider to make this...Read More

Customer Surveys Help The North Face Understand Behavior and Build Brand Loyalty

  • June 07 2017
  • Resource: DailyNews

Brands seek benefits that help inform their long-term decisions when surveying their customers. Receiving feedback, after carefully listening to customers, goes a long way toward customer engagement and attaining brand loyalty. Just ask The North...Read More

McDonald’s Looks Ahead to Strategic Plan to Attract Enhanced Brand Loyalty

  • June 07 2017
  • Resource: DailyNews

McDonald’s has spent the past two years transforming its business, making it more customer-friendly and flexible to meet today’s digital demands from consumers. CFO Kevin Ozan talked about how the company is transforming and making...Read More

Banks Need to Offer Advanced Features Designed for Business Owners to Gain Customer Loyalty

  • June 07 2017
  • Resource: DailyNews

Attracting and retaining small business owners can be a difficult task for financial institutions in their quest for customer loyalty. A new report from ath Power Consulting examines, among other things, small business digital banking usage...Read More

Wyndham Rewards, Caesars Entertainment Create New Customer Loyalty Force

  • June 06 2017
  • Resource: DailyNews

What do you get when you form a partnership between the world’s top-ranked hotel and casino loyalty programs, respectively? A potently powerful fusion of two loyalty programs that reward millions of customers.Wyndham Rewards, U.S. News &...Read More

American Girl Loyalty Program Rewards for Customer Engagement

  • June 06 2017
  • Resource: DailyNews

Officials at American Girl sought to reward their loyal customers for their engagement with the brand, as well as boost retention. Enter the American Girl Rewards loyalty program. Jenifer Warrell, senior director of marketing, American Girl...Read More

Walmart Holds Customer Experience on Pedestal

  • June 06 2017
  • Resource: DailyNews

Walmart CEO Doug McMillon is always very cognizant of the importance of customer experience and offering the tools for consumers to interact seamlessly. Embracing technology to empower associates and improving the customer experience are the two...Read More

Hilton Can Engender True Customer Loyalty From Amex Partnership

  • June 05 2017
  • Resource: DailyNews

Effective Jan. 1, 2018, American Express will be the exclusive issuer of Hilton Honors credit cards in the United States−something that is viewed as a major win for American Express and a possible customer loyalty enhancer for Hilton. The...Read More

AI Can Elevate Brand Loyalty in The Age of the Customer

  • June 05 2017
  • Resource: DailyNews

One quote that was offered during Friday’s Loyalty360 webinar, “How Can AI Help Marketers Customer Insight Challenges,” presented by Manthan, was from Global Bank: “We are drowning in data and starving for insight.&rdquo...Read More

A Tailored Customer Experience Is Now Expected

  • June 05 2017
  • Resource: DailyNews

Loyalty marketers mine customer data, searching for unique insights that can be used to tailor a personalized customer experience. Executing that on a consistent and seamless basis can be quite difficult for many loyalty marketers. Loyalty360...Read More

Customer Journey Maintains Brand Loyalty at Penn Station Subs

  • June 02 2017
  • Resource: DailyNews

Penn Station Subs president Craig Dunaway is confident that, once people try one of his company’s subs, they will become loyal customers. What’s more, Dunaway said that the customer journey is a critical part of the company’s...Read More

Red Robin Stages Unique Customer Engagement Campaign on Newborn Babies

  • June 02 2017
  • Resource: DailyNews

Red Robin Gourmet Burgers held a very unique customer engagement campaign during May that focused on newborn babies. During the month of May, National Burger Month, Red Robin celebrated the newest burger enthusiasts across America in the &ldquo...Read More

Consistently Positive Customer Experiences Breed Customer Loyalty

  • June 02 2017
  • Resource: DailyNews

Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, believes that the customer experience is such an integral piece of the customer loyalty puzzle−one that loyalty marketers have to embrace every day. TD Bank released a new...Read More

It's All About the Customer Journey at Havas Worldwide

  • June 01 2017
  • Resource: Loyalty Management

Jason Jercinovic, global head of marketing innovation at Havas Worldwide, has an eclectic and compelling background as a digital marketer, holding deep experience across numerous fields, from global sports marketer (Nike) to pop media superstars...Read More

American Girl Loyalty Program Targets Moms and Daughters

  • June 01 2017
  • Resource: Loyalty Management

Jenifer Warrell, senior director of marketing, American Girl, told Loyalty360 that customers had been asking about a loyalty program for quite some time. Less than a year ago (July 2016), American Girl delivered to its loyal customers the American...Read More

Did Stride Rite Make the Right Call to End Its Loyalty Program?

  • June 01 2017
  • Resource: DailyNews

Stride Rite officials have announced they are ending their Stride Rite Rewards loyalty program, which launched in November 2012. In an email to program members, company officials delivered the following message: “Thanks for your loyalty...Read More

Carlson Rezidor Hotel Group Adds Excitement to Its Loyalty Program

  • June 01 2017
  • Resource: DailyNews

Club Carlson, the global rewards program from Carlson Rezidor Hotel Group, which includes more than 1,000 Quorvus Collection, Radisson Blu, Radisson , Radisson RED, Park Plaza , Park Inn by Radisson, and Country Inns & Suites By Carlson hotels...Read More

Loyalty Program a Key Customer Trust Point for Abercrombie & Fitch

  • June 01 2017
  • Resource: DailyNews

Although Abercrombie & Fitch is characterized as a work in progress, CEO Fran Horowitz believes that customer loyalty is at the heart of the company’s future. “We leverage customer insights from our loyalty program and in-store...Read More

Customer Engagement No Longer Ends at Store Level for Melissa Shoes

  • June 01 2017
  • Resource: Loyalty Management

Michele Levy, CEO of Ilhabela Holdings, the parent company and exclusive distributor of Melissa Shoes in the U.S., told Loyalty360 that, before the company’s partnership with social experiential technology company M-ND, customer engagement...Read More

Customer Insights Drive Brand Loyalty at Chicken Salad Chick

  • June 01 2017
  • Resource: Loyalty Management

Chicken Salad Chick, a fast casual chain of chicken restaurants based in Auburn, Alabama, launched in 2008, but in less than a decade has developed a keen understanding of its customers that frequent more than 65 locations across...Read More

The North Face Focuses More on Mobile Customer Engagement

  • June 01 2017
  • Resource: Loyalty Management

Mobile optimization and mobile customer engagement are pivotal pieces of the customer loyalty puzzle at The North Face. The North Face recently earned a Silver Award in the Loyalty & Rewards Program category of the Loyalty360 Customer Loyalty...Read More

Is the Shop Your Way Loyalty Program the Long-term Answer at Sears?

  • May 31 2017
  • Resource: DailyNews

The Shop Your Way loyalty program at Sears has always been one of the company’s main driving forces behind customer engagement. Earlier this year in a letter to shareholders, Sears president and CEO Eddie Lampert said that member sales...Read More

Customer Experience Decisions Are Not Driven by Real-time Data

  • May 31 2017
  • Resource: DailyNews

Given the challenge of personalization for loyalty marketers, at this stage, it seems like there would be significant progress made in this critical area. Not so, according to a new study conducted by Forrester Consulting on behalf of DataStax. ...Read More

Ulta Beauty’s Loyalty Program Stronger Than Ever

  • May 30 2017
  • Resource: DailyNews

Loyalty marketers seeking to mimic a successful loyalty program should look no further than Ulta Beauty and its highly successful Ultamate Rewards program. A staggering 90 percent of Ulta’s sales come from its loyalty program members. The...Read More

Brand Consistency Drives Customer Loyalty, Engagement

  • May 30 2017
  • Resource: DailyNews

In late March, Cision convened a gathering of leading editors, thought leaders, and a Fortune 500 digital brand innovator and discussed their insights and recommendations for communications and public relations practitioners during a compelling...Read More

Emotional Connections Trigger Customer Loyalty at Chicken Salad Chick

  • May 30 2017
  • Resource: DailyNews

Chicken Salad Chick has come a long way since its inception in 2008. Its humble beginnings have played a role in the brand loyalty gained in less than a decade. Loyalty360 talked to Ali Rauch, director of marketing for Chicken Salad Chick, about...Read More

Melissa Shoes Leverages M-ND to Elevate In-store Customer Engagement

  • May 26 2017
  • Resource: DailyNews

Michele Levy, CEO of Ilhabela Holdings, the parent company and exclusive distributor of Melissa Shoes in the U.S., sought to heighten the in-store customer experience. By partnering with social experiential technology company M-ND, Melissa Shoes...Read More

Elite Members Receive Flexibility, Added Benefits from Choice Privileges Loyalty Program

  • May 26 2017
  • Resource: DailyNews

Through customer feedback, officials for the Choice Privileges loyalty program at Choice Hotels International wanted to deliver an extra special thank-you to their Elite Members. As a result, they unveiled additional membership benefits...Read More

Pitney Bowes’ Communicate 2.0 Raises Customer Experience Levels

  • May 26 2017
  • Resource: DailyNews

Understanding the consumer is an integral piece of the loyalty puzzle, but having the appropriate tools to achieve the ultimate customer experience is icing on the cake.Pitney Bowes Inc., a global technology company that provides innovative...Read More

Measuring Customer Loyalty An Unremitting Process at Barclaycard

  • May 25 2017
  • Resource: DailyNews

Measurement is such a critical aspect of customer loyalty today and Barclaycard stands at the front of that elite crowd. To illustrate its prowess, Barclaycard earned the Platinum Award in the Customer Insights category at the Loyalty360 Customer...Read More

Customer Engagement Program at The Container Store Provides Behavioral Insights

  • May 25 2017
  • Resource: DailyNews

When officials at The Container Store launched their POP! customer engagement system in 2015, they wanted to get a read on key customer behaviors. “Test-and-learn activities have been one of our prevailing mantras and had been very...Read More

Study Reaffirms Best Western’s Values in Its Customer Loyalty Program

  • May 24 2017
  • Resource: DailyNews

Officials for Best Western Hotels & Resorts, which commissioned a new loyalty program study through U.S. News & World Report, found out that the results reaffirmed many of their core values that drive customer engagement and a seamless...Read More

Brands Need Personalization and Relevance to Succeed in Customer Loyalty

  • May 24 2017
  • Resource: DailyNews

Jenna Flateman Posner, senior vice president, strategy, Clutch, believes that, because their goals have always been so acquisition-focused, most brands see enrollment as the key success metric. But, she said that customers have preferences...Read More

Marketers Still Missing Opportunities to Drive Business Results Through Loyalty Programs

  • May 24 2017
  • Resource: DailyNews

One year ago, Bond Brand Loyalty’s annual research suggested that marketers must differentiate their loyalty programs to sustain member engagement, and most programs fall short when it comes to personalization and customer experience. Fast...Read More

Pushing the Personalization Envelope for Greater Customer Engagement at The North Face

  • May 23 2017
  • Resource: DailyNews

The challenge of personalization is one that officials at The North Face take quite seriously and they are persistent because of the enhanced customer engagement it reaps. The North Face recently earned a Silver Award in the Loyalty & Rewards...Read More

Professional Sports Teams Can Engage Fans All Year Via Customer Loyalty

  • May 23 2017
  • Resource: DailyNews

Retailers can engage their consumers year-round in a variety of ways, but customer engagement in the world of professional sports can be tricky because they have specific game schedules that carve out a portion of the calendar year. Loyalty360...Read More

New Loyalty Program at Smithfield Foods Shines Spotlight on Brand’s History

  • May 22 2017
  • Resource: DailyNews

When Smithfield Foods launched Smithfield Rewards, a new digital loyalty program that showcases the rich history and unique heritage of the Ham Capital of the World–Smithfield, VA−the prevailing theme was about educating its...Read More

Airlines Need to Deliver on Fundamentals to Build Brand Loyalty

  • May 22 2017
  • Resource: DailyNews

It’s always very interesting to gauge consumer perception when it comes to airlines. Global brand strategy and market growth firm Brandigo just released a compelling new report titled, “Airlines Brand Perception Study,” which...Read More

Gap Sees Many Opportunities to Build Customer Loyalty

  • May 22 2017
  • Resource: DailyNews

Gap CEO Arthur Peck is committed to turning things around at the iconic company, restoring widespread brand loyalty. Peck believes there are many opportunities on the customer side. “On the customer side, we see a continuing opportunity to...Read More

Building a Customer Loyalty Community at LIDS

  • May 19 2017
  • Resource: DailyNews

Jeff Pearson, senior vice president e-commerce, LIDS Sports Group, wants to build a fiercely loyal community. In mid-March, LIDS launched a new app-based loyalty program called Access Pass. The loyalty program has two tiers: Access Pass is free...Read More

Is Customer Loyalty Broadly Misunderstood?

  • May 19 2017
  • Resource: DailyNews

Is customer loyalty broadly misunderstood? Have brands lost the customer in their quest for customer loyalty? Those topics and more will be tackled during a compelling webinar, “The Misalignment of Loyalty,” on Tuesday, May 23, 2017,...Read More

Hard Rock Evolves Its Loyalty Program to Ensure Value and Benefits

  • May 19 2017
  • Resource: DailyNews

Evolution of a loyalty program can be a complex and tricky maneuver for brands, keeping their member offerings fresh and engaging. Hard Rock International officials sought to evolve their Hard Rock Rewards loyalty program and did so through a...Read More

Employee Engagement Improves the Customer Journey for Black & Veatch

  • May 18 2017
  • Resource: In-Depth Exclusives

Headquartered in Overland Park, KS, Black & Veatch is a global company specializing in the design, engineering, and development of large infrastructure projects. These can range from large water and power plants to telecommunication and data...Read More

Coalition Loyalty Program Aeroplan Needs to Be More Aligned with Drivers of Consumer Choice

  • May 18 2017
  • Resource: DailyNews

In the wake of Air Canada’s recent announcement that it will launch its own loyalty program in 2020, ending its commercial agreement with Aimia−which operates Aeroplan, Canada’s premier coalition loyalty program−Rob Daniel,...Read More

Nordstrom Customer Experience Influenced by Multiple Touch Points

  • May 18 2017
  • Resource: DailyNews

Upscale retailer Nordstrom seemingly presses all the right buttons, whether it relates to customer engagement, customer experience, or customer loyalty. But Nordstrom co-president Blake Nordstrom talked about the brand’s evolution during...Read More

Social Media Ads Can Work Hand-in-Hand with Restaurant Customer Loyalty

  • May 18 2017
  • Resource: DailyNews

Social media is so dominant in today’s world of restaurant industry advertising that it could possibly become restaurant advertising. And social media advertising’s impact works hand in hand with restaurant customer loyalty. A new...Read More

New Opportunities for Even Better Customer Experience at BJ’s Wholesale Club

  • May 17 2017
  • Resource: In-Depth Exclusives

Founded in 1984, BJ’s Wholesale Club, the Westborough, MA-based membership-only warehouse store began as a sibling to discount retailer Zayre. A year earlier, two other major member-only warehouse clubs began, Sam’s Club and Costco...Read More

AccuWeather, Swirl Partner to Forecast a Relevant, Contextual Customer Experience

  • May 17 2017
  • Resource: DailyNews

Making that relevant connection to a customer at the right time is a concept that loyalty marketers everywhere strive for each day. Location and environment are two pivotal pieces of the customer loyalty puzzle and extending the right offer that...Read More

PokerStars Evolves Customer Loyalty Rewards Program

  • May 17 2017
  • Resource: DailyNews

Last September, online poker cardroom PokerStars (owned by Amaya Inc.) announced that it was designing a new rewards program. In a corporate blog, Séverin Rasset, director of poker innovation and operations at PokerStars, Amaya, wrote that our...Read More

Banking Consumers Want More Out of Their Loyalty Programs

  • May 17 2017
  • Resource: DailyNews

With online banking options abundant today, customers have various choices connected to customer engagement and customer loyalty. But, as in-bank traffic fades nationally, so too, apparently, is customer loyalty to banks. The banking industry...Read More

Impact of Emotions on Customer Preference, Brand Loyalty at Safelite AutoGlass

  • May 16 2017
  • Resource: DailyNews

Finding emotional connections with customers is the Holy Grail for loyalty marketers these days. Depending on the product, achieving this can be monumentally challenging. Take Safelite Auto Glass, for instance. Although Safelite doesn’t...Read More

BP Simplifies Driver Rewards Loyalty Program

  • May 16 2017
  • Resource: DailyNews

BP officials always want to evolve and simplify their BP Driver Rewards loyalty program through customer feedback. Now, officials announced a new enhancement to their loyalty program that will lead to a more seamless, simple process. BP...Read More

Creating New Redemption Opportunities Leads to Customer Loyalty Effect

  • May 16 2017
  • Resource: DailyNews

A complex confluence of forces is accelerating, according to Cassie Boutelle, vice president, loyalty products, global retail payments/product management, at FIS Global. During her session, “The Loyalty Effect,” at this month’s...Read More

Locally-based Marketing Triggers Brand Awareness, Customer Engagement for Papa Murphy’s

  • May 15 2017
  • Resource: DailyNews

Officials at Papa Murphy’s, the take ‘n’ bake pizza chain with more than 1,500 locations in 38 states, 14 in Canada, and 12 in Dubai believe that locally-based marketing is the key to elevating brand awareness and customer...Read More

1-800-Flowers Drives Brand Loyalty with Multi-Brand Customers

  • May 15 2017
  • Resource: DailyNews

Managing a family of brands can be a daunting challenge, but it’s one that 1-800-Flowers.com has embraced. During a session titled, “Leveraging Multi-Brand Customers to Drive Value with 1-800-Flowers,” at the 10th annual Loyalty...Read More

Brands Gain Substantial Customer Loyalty Through Personalized Experiences

  • May 15 2017
  • Resource: DailyNews

No longer is personalization seen as a “nice thing to have” among loyalty marketers. Personalization is viewed as a crucial piece of the customer loyalty puzzle that will have a longstanding impact on sustained brand advocacy...Read More

The Power of Nice Loyalty Expo Keynote (Part Two)

  • May 12 2017
  • Resource: In-Depth Exclusives

Is there some sort of connection between being nice and being successful? That’s what ad executive and author Linda Kaplan Thaler wondered after her then tiny agency created a string of successful campaigns for high-profile clients such as U...Read More

Air Canada Will Launch Its Own Loyalty Program In 2020

  • May 12 2017
  • Resource: DailyNews

Officials at Air Canada−Canada’s largest domestic and international airline serving more than 200 airports on six continents−announced this week they plan to launch their own loyalty program in 2020, ending their commercial...Read More

Whole Foods Speeds Up Process Toward Enhanced Value, Expanded Brand Loyalty

  • May 12 2017
  • Resource: DailyNews

Earlier this year, Whole Foods CEO John P. Mackey talked about “re-setting and refining our growth strategy and moving faster in fully implementing category management, which is such an integral part of our go-forward merchandising, pricing,...Read More

How Interactive Video Can Drive Customer Engagement, Customer Loyalty

  • May 12 2017
  • Resource: DailyNews

Interactive video has been touted among loyalty marketers in recent years as an effective way to impact customer engagement and customer loyalty.HapYak Interactive Video, a company providing a SaaS-based platform designed to allow for the creation...Read More

Employee Engagement and Customer Engagement Go Hand in Hand

  • May 11 2017
  • Resource: DailyNews

Jackie Bennett, vice president of Virtual Incentives, believes that, given the fact that unemployment rates hover around 4.5 percent with millennials taking over the majority of the workforce, it’s more important than ever for employers to...Read More

Deep Customer Research Pivotal Piece of Customer Loyalty Puzzle at Wyndham Rewards

  • May 11 2017
  • Resource: DailyNews

Wyndham Rewards has earned its fair share of accolades in recent years, during which time the loyalty program underwent a major transformation. What’s more, the program recently eclipsed 50 million members. During a session titled, &ldquo...Read More

Promoting Customer Loyalty Through Service Excellence at Hertz

  • May 11 2017
  • Resource: DailyNews

Hertz CEO Kathryn Marinello says 2017 “will take the brunt of the earnings impact with 2018 better positioned to reap the benefits” to execute against the company’s long-term strategy and a significant level of investment...Read More

Big Month for Customer Loyalty at Best Western

  • May 10 2017
  • Resource: DailyNews

Officials at Best Western Hotels & Resorts want to take the stress out of checked baggage fees for its loyal customers. Through May 15, under a new campaign called BW Baggage Bucks, Best Western is putting money back into travelers&rsquo...Read More

CEOs Concerned About Changing Customer Loyalty

  • May 10 2017
  • Resource: DailyNews

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work. Those sentiments were expressed by team members at Baesman Insights & Marketing in an article published in Loyalty360 in late February...Read More

Wayfair’s Customer-Centric Culture Helps Drive Brand Loyalty

  • May 10 2017
  • Resource: DailyNews

Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than seven million products from more than 7,000 suppliers, has always been about developing, maintaining and...Read More

The 5 Pillars of Red Shoes Living Can Impact Brand Loyalty and Personal Fulfillment

  • May 09 2017
  • Resource: DailyNews

Lonnie Mayne created Red Shoes Living while serving as president of InMoment. What began as an internal initiative to define and give structure to the company’s culture morphed into a force of its own that could provide support for a...Read More

CVS Creates Re-Imagined Customer Shopping Experience in Its Stores

  • May 09 2017
  • Resource: DailyNews

Three years ago, CVS officials took a bold and necessary step for them: They stopped selling tobacco products. Now, they want to create a re-imagined customer shopping experience. What are the company’s goals for the enhanced customer...Read More

Beyond Meat Builds Healthy Customer Loyalty

  • May 08 2017
  • Resource: In-Depth Exclusives

Based in Los Angeles, Beyond Meat produces meat substitutes derived entirely from plant matter. The company’s products are available at grocery stores nationwide. Its most recent offering is The Beyond Burger, which it claims is the closest...Read More

Professional Sports Teams Can Learn About Loyalty Programs From Retailers

  • May 08 2017
  • Resource: DailyNews

Professional sports teams aren’t usually automatically connected to loyalty programs, but in the past decade, more engagement strategies and loyalty programs have been created in the sports world. Loyalty360 talked to Richard Schenker...Read More

A Better B2B and B2G Customer Experience Through Advanced Analytics

  • May 08 2017
  • Resource: DailyNews

Michael Marchand, global director, chief customer office−commercial, customer loyalty for Dell EMC, shared a quote from a Dell EMC customer on a recent visit to Boston. “People do business with people and with companies that have a...Read More

Caesars Entertainment Hits Jackpot at Loyalty360 Awards

  • May 04 2017
  • Resource: DailyNews

As the largest casino operator and among the largest hotel operators in North America, Caesars Entertainment has built an empire on customer experience. This CX has become a signature of Caesars properties, and the brand only continues to improve...Read More

Celebrity Cruises Snares Platinum Award at Loyalty360 Awards

  • May 04 2017
  • Resource: DailyNews

Several impressive brands walked away with various honors at the Loyalty360 Customer Loyalty Awards held Wednesday night at the 10th annual Loyalty Expo. Platinum, Gold, Silver, and Bronze awards were handed out in the following categories...Read More

Marvel Finds Enhanced Customer Engagement from Insider Loyalty Program

  • May 03 2017
  • Resource: DailyNews

Marvel is an iconic company, a truly multimedia brand that includes games, films, TV, books, comics, and live shows. Founded in 1939 as Timely Publications, Marvel’s unprecedented film success has changed the industry. But, until last year,...Read More

Personalization Puts Penn Station Subs Ahead of the Customer Loyalty Curve

  • May 02 2017
  • Resource: DailyNews

Personalization might be a challenge for most loyalty marketers, but for officials at Penn Station Subs, they embrace it. “Penn Station has prided ourselves on personalization since our inception,” Penn Station Subs president Craig...Read More

Zappos Offers Unique and Amazing Customer Experience with Zappos Adaptive

  • May 02 2017
  • Resource: DailyNews

Online apparel and footwear retailer Zappos.com always wants to create memorable customer experiences. Now, Zappos officials want to make that customer experience amazing through Zappos Adaptive, a curated collection of functional and fashionable...Read More

Wheaton | Bekins Focuses on Brand Awareness and Customer Experience

  • May 01 2017
  • Resource: Loyalty Management

Stephanie Linville, director, market intelligence, quality & training, Wheaton World Wide Moving | Bekins Van Lines, believes there is a huge opportunity for her company that ties brand awareness and the customer experience. Linville talked...Read More

Making Those Customer Experiences Shine at Diamond Resorts International

  • May 01 2017
  • Resource: Loyalty Management

Diamond Resorts International owns a network of 379 vacation destinations. As a timeshare company, Diamond Resorts International aims to provide the most memorable customer experience possible. Diamond Resorts International CEO Mike Flaskey...Read More

Planned Personalization Drives Brand Loyalty at Wheaton | Bekins Van Lines

  • May 01 2017
  • Resource: DailyNews

Personalization is a huge aspirational goal for loyalty marketers and represents something that, if executed properly and seamlessly, can drive brand loyalty. Stephanie Linville, director, market intelligence, quality & training, Wheaton...Read More

Portland Timbers Extend Brand Loyalty Through Holistic Customer Journeys

  • May 01 2017
  • Resource: Loyalty Management

Customer journeys mean something different to various loyalty marketers. Providing a seamless, engaging, and enjoyable customer journey is an ongoing goal and aspiration for loyalty marketers that, if executed correctly, extends brand loyalty...Read More

McDonald’s Heads Toward Expanded Brand Loyalty

  • May 01 2017
  • Resource: DailyNews

McDonald’s CEO Stephen J. Easterbrook is confident that his company is headed in the right direction, with the ultimate goal of attracting more customers, more often. Easterbrook’s three crucial goals toward expanded brand loyalty are...Read More

Knowing Customers Well Creates Brand Loyalty at Diamond Resorts International

  • April 28 2017
  • Resource: DailyNews

For Diamond Resorts International CEO Mike Flaskey, the focus of his business is creating unforgettable vacation experiences for members, owners, and guests.  Creating memorable customer experiences time and time again doesn’t come...Read More

Unlocking New Value to Drive Impactful Customer Experience

  • April 28 2017
  • Resource: DailyNews

To grow customer value, organizations must be disciplined in creating a CX strategy that is woven into their value landscape, according to Brennan Wilkie, senior vice president of customer experience strategy, InMoment. An effective CX strategy is...Read More

The Best U.S. Airline Loyalty Programs That Add Customer Value

  • April 28 2017
  • Resource: DailyNews

Customer loyalty in the airline industry is an ongoing challenge and, in recent years, many airlines implemented fundamental shifts of their loyalty programs, basing them on ticket price, rather than distance flown. For many frequent...Read More

Unique Use of Mobile Customer Engagement Creates Fun for Fans of Portland Timbers

  • April 27 2017
  • Resource: DailyNews

Mobile is certainly prevalent among loyalty marketers and, depending on the use, it can be a vitally important form of customer engagement. Or in the case of the Portland Timbers, fan engagement. Cory Dolich, senior vice president of business...Read More

Simplified Access Allows for a Seamless Customer Experience at GameStop

  • April 27 2017
  • Resource: DailyNews

Even as GameStop approaches the seven-year anniversary of its PowerUp Rewards loyalty program, company officials are focused on evolving and enhancing the program, from the C-suite on down. What’s more, officials want to make the entire...Read More

Transforming Portfolio to Broaden Brand Loyalty at PepsiCo

  • April 27 2017
  • Resource: DailyNews

Officials at PepsiCo, the parent company of Pepsi, Frito-Lay, Tropicana, Gatorade, and Quaker, realize what they have−which includes an expanding portfolio of 22 billion-dollar brands−and how they must transform to broaden its...Read More

Community Banking Improves Digital Customer Experience at Webster Bank

  • April 26 2017
  • Resource: DailyNews

Webster Financial CEO James C. Smith is confident that Community Banking is the key to an elevated digital customer experience for his customers. Webster Bank has 177 branches and 316 ATMs located in Connecticut, Massachusetts, Rhode...Read More

Mattel’s New CEO Embraces Challenge to Invigorate Iconic Company and Restore Brand Loyalty

  • April 26 2017
  • Resource: DailyNews

Mattel has been an iconic brand since its inception in 1945. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. But, in recent years, Mattel has...Read More

Gaining Customer Loyalty By Building Your Brand One Step at a Time

  • April 26 2017
  • Resource: DailyNews

Building and strengthening your brand and customer relationships shouldn’t be done all at once, but one step at a time. Then, customer loyalty will follow. Dipanjan Chatterjee, vice president and principal analyst, branding and marketing...Read More

A Brand’s Value Landscape and Its Overall Customer Experience Strategy

  • April 25 2017
  • Resource: DailyNews

Mapping your brand’s value landscape, linking initiatives to larger business objectives, and results-oriented listening are a few of the key topics that will be covered when Loyalty360 hosts a webinar on Thursday titled, “ROI By...Read More

Cultivating an Exceptional Customer Experience at Farmers Insurance

  • April 25 2017
  • Resource: DailyNews

For Melissa Joye, cultivating an exceptional customer experience is chief among her goals at Farmers Insurance. This month Joye was named Chief Customer Experience Officer at Farmers Insurance, one of the largest multiline insurer groups in the...Read More

Consumers’ Desire for Green Products Remains Strong and Drives Brand Loyalty

  • April 25 2017
  • Resource: DailyNews

Green products, and the desire for them, haven’t gone away and are still a driving force today for brand loyalty and customer engagement. More than half of consumers in the U.S. are willing to pay more for environmentally-friendly products,...Read More

Wyndham Sees “Unprecedented Growth” in its Award-winning Loyalty Program

  • April 24 2017
  • Resource: DailyNews

Wyndham Rewards has undergone a major transformation in recent years, which has been accompanied by countless accolades. What’s more, the award-winning loyalty program just passed a serious and prodigious milestone: 50 million members...Read More

Making Customer Loyalty Work for You

  • April 24 2017
  • Resource: DailyNews

DataCandy president and CEO Lorne Schwartz knows a little bit about customer loyalty data and how it can be leveraged to help marketers achieve greater success and create holistic relationships. Schwartz talked to Loyalty360 about this vitally...Read More

How Important is it for Loyalty Marketers to Use Messaging to Communicate with Their Customers?

  • April 24 2017
  • Resource: DailyNews

How important is messaging for loyalty marketers when they communicate with their customers? Consider the following two eye-opening statistics from a new report from Aberdeen Group titled, “Customer Messaging: Happy Customers, Productive...Read More

It’s Becoming Much Tougher to Achieve True Customer Loyalty

  • April 21 2017
  • Resource: DailyNews

Kaligo Travel Solutions is operated by Kaligo Pte Ltd., the global leader in innovative travel and loyalty technology. Established in Singapore in 2014, with offices across APAC, Europe, and the Americas, Kaligo Travel...Read More

Be Customer-Obsessed to Ignite Customer Experience

  • April 21 2017
  • Resource: DailyNews

Bond Brand Loyalty officials preach to their clients that, to excel at customer experience, an absolute key point of differentiation among loyalty marketers, they must be customer-obsessed. CX is a top priority for brands, yet only 20 percent of...Read More

Dunkin’ Donuts, Amtrak Partner to Extend Respective Customer Experiences

  • April 21 2017
  • Resource: DailyNews

Two widely recognized brands−Dunkin’ Donuts and Amtrak−have teamed up to spread their respective stellar customer experiences to consumers in the Northeast Corridor. Dunkin’ Donuts Original Blend and Dunkin’ Decaf...Read More

New App for Preferred Hotels & Resorts Offers High Level of Personalization and Customer Experience

  • April 20 2017
  • Resource: DailyNews

Casey Ueberroth, CMO for Preferred Hotels & Resorts, told Loyalty360 that when company officials started developing the iPrefer app, they wanted to go beyond building a simple booking app to benefit iPrefer members and their hotel partners...Read More

Forming Holistic Relationships Can Strengthen Customer Engagement Via Rewards Based on Behavior

  • April 20 2017
  • Resource: DailyNews

HARCO Incentives is a multi-generational incentive solutions company that has led the way in the expanding premium and incentive space. Its elite team of motivation, marketing, and logistics experts collaborates with in-house master merchandisers...Read More

A School Brand Must be Built for Experience, Engagement, and Loyalty

  • April 20 2017
  • Resource: DailyNews

What can schools learn from retail brands about customer experience, customer engagement, customer loyalty, and unique identities? Trish Rubin is the co-author of BrandED: Tell Your Story, Build Relationships, and Empower Learning, which delves...Read More

Former Best Buy CMO Set for Customer Loyalty Focus as New COO at Augeo

  • April 19 2017
  • Resource: DailyNews

Scott Moore, former CMO at Best Buy, is excited about his new title as Chief Operating Officer at Augeo, one of America’s leading engagement and loyalty platform companies. Moore most recently served as president of M32 Partners, a...Read More

GNC Officials Hold Steady on Commitment to One New GNC and Enhanced Brand Loyalty

  • April 19 2017
  • Resource: DailyNews

Although the numbers don’t reflect it yet at GNC Holdings, Interim CEO Robert Moran remains confident amid the brand’s major transformation that launched during the final days of 2016. GNC, the nation’s largest specialty...Read More

Targeted Content Drives Customer Engagement Train at Netflix

  • April 19 2017
  • Resource: DailyNews

“Content is king” is a common refrain from brands and loyalty marketers that we speak with on a daily basis. That targeted content drives the customer engagement train and magnifies customer experience and brand loyalty. At Netflix...Read More

Challenger Brands and a Focus on Personalization Drive Best Western’s Loyalty Efforts

  • April 18 2017
  • Resource: In-Depth Exclusives

Best Western Hotels & Resorts was founded in 1946 and today is one of the largest hotel chains in the world. Its strong heritage helps it maintain a loyal customer base, but the chain isn’t resting on its laurels; far from it.  ...Read More

Relevancy the Focus for The Finish Line’s Enhanced Customer Loyalty App

  • April 18 2017
  • Resource: DailyNews

At The Finish Line, officials are constantly trying to meet their customers where they are and that place is increasingly digital. To show how much The Finish Line officials want to become even more relevant to their customers, they recently...Read More

Raley’s Engages Customers and Extends Brand Loyalty with New State-of-the-Art Store

  • April 18 2017
  • Resource: DailyNews

Raley’s doesn’t ever rest on its considerable laurels of success, triggered by impactful customer engagement and burgeoning brand loyalty. Recently, Raley’s opened a new, state-of-the-art store at Fair Oaks Boulevard & Howe...Read More

Great Expectations for Seamless Digital Customer Experiences

  • April 18 2017
  • Resource: DailyNews

Great Expectations might be the 13th novel from legendary writer Charles Dickens, but great expectations also play a major role for consumers and their view of a seamless digital customer experience. The digital transformation of businesses...Read More

How Loyalty Program Data and Machine Learning Drive More Personalized Customer Experiences

  • April 17 2017
  • Resource: DailyNews

Data can be a tricky thing for loyalty marketers. If used and refined in the right manner, data can be the golden key to success for loyalty marketers. Machine learning is also becoming a more prominent ingredient for successful loyalty programs....Read More

Pier 1 Imports Gets Through Challenging Omnichannel Transformation, Eyes Greater Brand Loyalty

  • April 17 2017
  • Resource: DailyNews

Pier 1 Imports interim CEO Terry London admitted that the company’s omnichannel transformation has been a challenge, but it’s been worth it. London, who was appointed to his interim CEO post (effective Jan. 1, 2017), in conjunction...Read More

Customer Satisfaction Levels Drive Brand Loyalty at Delta

  • April 17 2017
  • Resource: DailyNews

Delta CEO Ed Bastian is extremely proud of his company’s customer satisfaction levels that drive brand loyalty. “It is our reliability and great service that have allowed us to improve customer satisfaction levels,” Bastian said...Read More

Data Quality Might Be Single Largest Hidden Factor Impacting Loyalty Marketing

  • April 14 2017
  • Resource: DailyNews

Most loyalty marketers have real concerns about the quality of their data, according to Greg Council, vice president of marketing and product management, Parascript. Loyalty360 talked to Council about this critical piece of the customer loyalty...Read More

Loyalty Program Key to Memorable Customer Experience at Papa John’s

  • April 13 2017
  • Resource: DailyNews

Digital innovation, evolving its loyalty program and providing a memorable customer experience comprise the key ingredients to Papa John’s mission to ensure and sustain brand loyalty. Loyalty360 caught up with Robert Thompson, senior vice...Read More

New CMO at Kohl’s Can Build Stronger Customer Engagement

  • April 13 2017
  • Resource: DailyNews

Greg Revelle, who made quite a name or himself at Best Buy, is now the new CMO at Kohl’s. Kohl’s endured a disappointing fiscal fourth quarter, in which comparable sales fell 2.2 percent and net income sank 15 percent, to $252 million...Read More

Forward Corp. Finds More Value in Loyalty Program with Assist from Paytronix

  • April 13 2017
  • Resource: DailyNews

Based in Standish, Michigan, Forward Corp. offers a multitude of products and services designed to meet the needs of the traveling public and local communities of northeast Michigan. The company operates 30 convenience stores across a 12-county...Read More

Domino’s Offers Loyalty Program Members a Special Appreciation Week

  • April 12 2017
  • Resource: DailyNews

Domino’s Pizza launched its Piece of the Pie Rewards loyalty program during the fourth quarter of 2015, and company officials never forget their devout customers. This week, Domino’s Pizza is giving its loyalty program members a...Read More

Humanizing Customer Data and Cinema Loyalty Programs

  • April 12 2017
  • Resource: DailyNews

Humanizing customer data is a significant piece of running a successful cinema loyalty program. At Movio, a global leader in marketing data analytics and campaign management software that works with leading cinema exhibitors, film distributors...Read More

Theater Owners Can Look to Over 50 Moviegoers for Customer Loyalty

  • April 12 2017
  • Resource: DailyNews

Theater owners can look to patrons aged 50 and over for true customer loyalty, according to a new study released by AARP. More than 30 percent of all visits by moviegoers were made by 50-plus adults, the study shows. The study was conducted by...Read More

What Can Ruby Tuesday do to Turn Things Around and Restore Brand Loyalty?

  • April 11 2017
  • Resource: DailyNews

What do we make of a new CEO (Jim Hyatt) at Ruby Tuesday and its Board of Directors’ decision to explore strategic alternatives to maximize shareholder value and better position the company for future success? What’s more, Ruby...Read More

Newegg Officials Hope New Delivery Service for Canadian Customers Leads to Enhanced Customer Engagement, Brand Loyalty

  • April 11 2017
  • Resource: DailyNews

Officials at Newegg, one of the top tech-focused e-retailers in North America, want to engage its Canadian customers in a deeper, more convenient style, driving more brand loyalty. They recently announced greater delivery convenience for its...Read More

Can Tailoring Ads Help Brands Increase Customer Loyalty?

  • April 11 2017
  • Resource: DailyNews

Can tailoring ads generate considerable customer engagement and brand loyalty? Maarten Bos, a research scientist at Disney Research, helped conducted studies about tailoring ads that are both appealing and effective.  Personality types vary...Read More

Customer Loyalty Starts with Understanding at Hyatt

  • April 10 2017
  • Resource: DailyNews

Jeff Zidell, senior vice president, World of Hyatt, says that customer loyalty starts with understanding. “The more we understand our guests, the better we can care for them and design unique experiences with them in mind,” Zidell...Read More

Customer Engagement Via Fantasy Sports at 3PAK

  • April 10 2017
  • Resource: DailyNews

Fantasy sports are a major attraction for millions of people in this country. Bill Nelson, founder of 3PAK Fantasy Sports, knows this fact very well and launched a company due to its intense popularity and intrinsic customer engagement. 3PAK...Read More

SupplyAI Helps Marketers Refine Customer Preferences, and Extend Brand Loyalty

  • April 10 2017
  • Resource: DailyNews

As Karthik Sridhar, founder and CEO of SupplyAI, tells it, returns comprise a new and emerging space in e-commerce. Sridhar’s ReturnSense platform helps brands refine the returns process and, at the same time, capture increased customer...Read More

Internal Alignment Continues to be a Challenge for Brands Focusing on Customer Experience

  • April 07 2017
  • Resource: DailyNews

Customer experience is widely viewed as a pivotal point of differentiation among loyalty marketers. But, getting that customer experience right on a consistent and seamless basis remains a challenge. Loyalty360 CEO and CMO Mark Johnson discussed...Read More

Wells Fargo CEO Out to Regain Customer Loyalty, Trust

  • April 07 2017
  • Resource: DailyNews

Wells Fargo CEO Tim Sloan is all about transparency and an open letter he wrote aims at restoring customer loyalty and customer trust. Sloan published an open letter to Wells Fargo customers to thank them for their loyalty and to share progress...Read More

More Redemption Choices Critical for Travelers’ Customer Loyalty

  • April 07 2017
  • Resource: DailyNews

When Loyalty360 talked to Christopher Barnard, president at Points.com, last year about the future of customer loyalty, his definitive response was: Flexibility. “Flexibility in where rewards are earned and how they are spent,&rdquo...Read More

Members Drive Esteemed Customer Experience at BJ’s Wholesale Club

  • April 06 2017
  • Resource: DailyNews

Having a great customer experience is a major selling point for any brand, and when its loyalty program members help drive that esteemed experience, positive results follow. Consider that BJ’s Wholesale Club delivers the best customer...Read More

What Your CFO Wants to Know About Your Loyalty Program

  • April 06 2017
  • Resource: DailyNews

Selling a loyalty program to a CFO might seem like a daunting task, but advanced valuation techniques can help assist in these investment cases. Len Llaguno, a senior consultant at Willis Towers Watson, plans to talk about this challenging...Read More

Cision’s Acquisition Helps Bolster Customer Engagement, Earned Media Cloud Platform

  • April 06 2017
  • Resource: DailyNews

Cision recently acquired Bulletin Intelligence, which has written the daily White House News Summary for the Executive Office of the President since 2001, and which also provides custom, expert-curated executive briefings to the CEOs and C-suites...Read More

Driving Interactive Customer Engagement Through Digital Experiences

  • April 05 2017
  • Resource: DailyNews

Marketers must build custom experiences populated with brand or user-generated content with engagement mechanics to make the experience interactive and shareable. That was one of the resonant themes from Tuesday’s Loyalty360 webinar, &ldquo...Read More

Carnival Corp. Cruises Amid Elevated Customer Experience

  • April 05 2017
  • Resource: DailyNews

CEO Arnold Donald has been instrumental in turning things around at Carnival Corporation, which saw its Princess Cruises pay a $40 million fine in December for dumping oily waste into the ocean, with company officials pleading guilty to seven...Read More

Triggering Customer Engagement Through Rebates Builds Loyalty

  • April 05 2017
  • Resource: DailyNews

Cultivating partner loyalty during the ongoing business model transformation from a transactional model to a recurring revenue model is a complex, multifaceted endeavor that warrants a new vision, as this transformation continues to disrupt...Read More

Four Myths of Video Marketing That Hold Loyalty Marketers Back

  • April 04 2017
  • Resource: DailyNews

Personalized video has been a serious topic of discussion among loyalty marketers for quite some time. But, for many of those marketers, the decision to pull the switch on personalized video has been a difficult one. Chris Hall, vice president of...Read More

Amusement Plays Major Role in Brand Loyalty at Dave & Buster’s

  • April 04 2017
  • Resource: DailyNews

Having fun is something people don’t always equate to a restaurant experience. That customer experience can be both enjoyable and accommodating, but at Dave & Buster’s, amusement is a central reason for its growing brand loyalty...Read More

Consumers Wary of Artificial Intelligence as Customer Engagement Tool

  • April 04 2017
  • Resource: DailyNews

Robots taking over the world? Well, 24 percent of 6,000 consumers in six countries expressed this sentiment during a Pegasystems survey about artificial intelligence as a key customer engagement tool. Only one in three (36 percent) are...Read More

Synchrony Financial Partners with Mitek to Create Enhanced Customer Engagement Via In-Store Credit Application Process

  • April 03 2017
  • Resource: DailyNews

One of the biggest barriers to a credit application is the data entry required, according to Jay Neidermeyer, senior vice president and IT leader, commercial & payment solutions, Synchrony Financial. To help alleviate or eliminate those...Read More

Strategic Investments Place Restoration Hardware on Path to Increased Profits, Brand Loyalty

  • April 03 2017
  • Resource: DailyNews

Last year was for transformation and this year will be about execution for Restoration Hardware. Strategic investments have been placed and company officials plan to see this year pay dividends. And those dividends, CEO Gary Friedman believes...Read More

Banks Will Use AI in the Future for Sharper Emotional Customer Engagement

  • April 03 2017
  • Resource: DailyNews

Artificial intelligence is a hot topic these days around the loyalty industry, seemingly popping up in every area of conversation. And bankers are not lost on this subject at all. In the next stage of artificial intelligence adoption, the...Read More

Babies“R”Us Makes “Honest” Customer Engagement Partnership

  • March 31 2017
  • Resource: DailyNews

Partnering with The Honest Company has completed a mission for Babies “R” Us as it relates to customer engagement, customer experience, and customer loyalty. Babies “R” Us customers have told company officials that they...Read More

A Digital Rewards Strategy Provides a Unique Opportunity to Ignite Customer Engagement

  • March 31 2017
  • Resource: DailyNews

Founded in 2009​, The First Club ​is a worldwide digital entertainment rewards platform that helps clients  deliver low-cost, high-value micro rewards instantly to most any device with the full spectrum of digital content, including...Read More

New Vehicle Owners Show Brand Loyalty to Original Equipment Tire Fitments

  • March 31 2017
  • Resource: DailyNews

Brand loyalty to tires? According to the J.D. Power 2017 U.S. Original Equipment Tire Customer Satisfaction Study, vehicle owners that need to replace their tires are likely to purchase the same brand that was originally fitted on their new...Read More

How Can Brands Drive Interactive Customer Engagement Through Digital Experiences?

  • March 30 2017
  • Resource: DailyNews

That is one of the key questions that will be addressed during the Loyalty360 webinar, How to Drive Loyalty Through Interactive Experiences, on Tuesday, April 4, 2017, at 1 p.m. EDT. The webinar will be presented by Wayin. Brands need to find new...Read More

Every Brand’s Customer Experience Needs to Be Mobile

  • March 30 2017
  • Resource: DailyNews

If every brand customer experience is accessible via mobile, then you’re headed down the right path. Mobile has become such a huge component of today’s loyalty industry, yet, some brands excel at mobile customer experiences while...Read More

Competitive Advantages Help Drive Brand Loyalty at Darden Restaurants

  • March 30 2017
  • Resource: DailyNews

It’s the competitive advantages that boost brand loyalty at Darden Restaurants−which owns several casual dining restaurant chains including: Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52...Read More

New Global Brand Strategy Sure to Expand Customer Loyalty at Fandango

  • March 29 2017
  • Resource: DailyNews

Fandango, the go-to destination for more than 60 million moviegoers each month, is all about customer engagement and customer loyalty. Fandango describes itself as “a leading digital destination for all things movies.” ...Read More

Customer Engagement Via Gift Cards Trends Toward Plastic

  • March 29 2017
  • Resource: DailyNews

Despite the array of digital gift card options available today, customer engagement with gift cards is predominantly via plastic. National Gift Card’s 2017 Gift Card Report reveals that 85 percent of the volume in gift card redemption is...Read More

Knowing How to Respond to Voice of the Customer Programs Leads to Greater Brand Loyalty

  • March 29 2017
  • Resource: DailyNews

Truly listening to customers is such a crucial imperative for loyalty marketers everywhere. But, truly listening won’t do any good for a brand’s customer engagement/customer loyalty efforts without knowing how to respond to those...Read More

Meeting Customer Expectations in an Ever-Changing Environment with Cigna

  • March 28 2017
  • Resource: In-Depth Exclusives

Cigna is one of America’s largest health service businesses, serving both employers and employees at companies large and small mostly in the area of health insurance coverage. Providing a great customer experience in such a challenging...Read More

Is Digital Customer Engagement the Key to The Finish Line?

  • March 28 2017
  • Resource: DailyNews

Digital customer engagement is an imperative today for loyalty marketers everywhere, including The Finish Line. And during the company’s recent fourth-quarter earnings call, CEO Sam Sato−who assumed that post 13 months ago−spoke...Read More

How Customer Loyalty and Shopper Data Can Ignite Engagement and Personalization

  • March 28 2017
  • Resource: DailyNews

Customer loyalty and shopper data are not always one in the same in the world of loyalty marketing. Capturing and deciphering that data can be challenging, but when executed correctly, can deliver significant results. Loyalty360 caught up with...Read More

Personalization Is Only as Engaging as the Customer Information You Have

  • March 28 2017
  • Resource: DailyNews

Personalization, done right, can be one of the most powerful tools a loyalty marketer can attain. Andrew Gazdecki, CEO, and founder of Bizness Apps believes that there are inherent challenges associated with personalization for loyalty marketers....Read More

Urban Airship Innovates to Become First Mobile Wallet Provider to Offer Single-Tap Customer Loyalty Rewards with Apple Pay

  • March 27 2017
  • Resource: DailyNews

When it comes to innovation, this year Urban Airship became the first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay. Mobile wallet contains the ability to store non-payment content to help drive customer engagement...Read More

PowerUp Rewards Loyalty Program Bright Spot Amid Difficult 2016 for GameStop

  • March 27 2017
  • Resource: DailyNews

Despite a challenging fiscal 2016, GameStop’s PowerUp Rewards loyalty program continues to be an invaluable asset. “GameStop has an extensive loyalty CRM program known as PowerUp Rewards,” GameStop CEO Paul Raines said during...Read More

Real-time Customer Engagement at the POS

  • March 27 2017
  • Resource: DailyNews

Customer engagement is always a priority to any brand or company Loyalty360 talks to on a regular basis. Some loyalty marketers take different paths to achieve that customer engagement. Nevertheless, customer engagement is the overarching goal...Read More

Keeping Up With Customer Preferences Crucial for Chicago Cubs’ Brand Loyalty

  • March 24 2017
  • Resource: In-Depth Exclusives

It was truly historic and memorable year for the Chicago Cubs and their incredibly loyal fans. The Cubs brought home the team’s first World Series title in a staggering 108 years. What once was a punch line among Major League baseball due...Read More

Can Sears’ Shop Your Way Loyalty Program Keep Venerable Retailer Afloat in the Future?

  • March 24 2017
  • Resource: DailyNews

While Sears endured a very challenging 2016, Eddie Lampert, the company’s chairman and CEO remains confident that the venerable brand has what it takes to move forward and positively impact customer engagement and brand loyalty. In a recent...Read More

Omni Hotels Partners with Rioja USA to Add Nice Aroma to Customer Experience

  • March 24 2017
  • Resource: DailyNews

When officials at Omni Hotels & Resorts sought a partner for 2017 to elevate cultural customer experiences for their guests, one name came to mind: Rioja USA. Omni Hotels & Resorts has partnered with Rioja USA for the luxury hotel brand...Read More

Cision Communications Cloud Sparks Heightened Customer Engagement for Fingerpaint

  • March 24 2017
  • Resource: DailyNews

Fingerpaint, a marketing innovation agency with offices spanning the country, was looking for a solution that would both streamline its workflow process and clearly demonstrate its campaign efforts for clients in a tangible way. Enter Cision and...Read More

Customer Loyalty Data Can Be Used in Innovative Ways

  • March 23 2017
  • Resource: DailyNews

Customer loyalty data can seem overwhelming, at times, to brands. Concerns about too much data, deciphering what it all means, and figuring out how to best leverage it in the future can pose a daunting challenge. Loyalty360 caught up with Thanx...Read More

NIKE Aligns All Firepower to Elevate Customer Experience

  • March 23 2017
  • Resource: DailyNews

Many brands often talk about the customer experience, enhancing it to a degree that sparks greater engagement and brand loyalty. Some brands are better at this than others. Take NIKE, for example. Its CEO, Mark Parker, doesn’t just talk...Read More

Starbucks Ramps Up Mobile Customer Engagement in 2017

  • March 23 2017
  • Resource: DailyNews

Mobile customer engagement has been a high priority at Starbucks for many years now, and something that is becoming increasingly popular with its brand loyal consumer base. Although Starbucks CEO Howard Schultz will soon step down as company...Read More

Dollar General Invests in Employees to Elevate Customer Experience

  • March 22 2017
  • Resource: DailyNews

Investing in your talent and employee base is a definite way to impact ongoing and sustainable customer experience. That’s exactly what Dollar General plans to do this year. Dollar General saw its full-year sales rise nearly 8 percent in...Read More

Brands Need to Dig Deeper to Create Awesome Customer Experiences

  • March 22 2017
  • Resource: DailyNews

Brand loyalty is one thing, but how much is it actually worth? Once customers are brand loyal, will they remain that way for life? Not according to a compelling new study commissioned by Lithium Technologies. A new Harris Poll of more than 2,000...Read More

Frontline Employees Critical to Ongoing Customer Loyalty for Chicago Cubs

  • March 21 2017
  • Resource: DailyNews

It took more than a century (108 years to be exact) for the Chicago Cubs to win a World Series, a dream that came true for Cubs’ fans a little more than four months ago. Customer loyalty, or in this case, fan loyalty, has held steady for...Read More

Cision Builds Holistic Customer Engagement Strategy Via Communication Cloud

  • March 21 2017
  • Resource: DailyNews

Kevin Akeroyd became global CEO at Cision last August and he is supremely excited about the company’s launch of its new integrated platform, the Cision Communications Cloud™. The new offering, which launched in October, is the...Read More

Marketers Not Keeping Pace with Consumer Expectations, Frictionless Customer Experience

  • March 21 2017
  • Resource: DailyNews

Everyone wants a more connected, more seamless customer experience. So many brands that Loyalty360 talks to daily want and aspire to this kind of simplicity and seamlessness. Yet, despite all the talk, marketers are not keeping pace with consumer...Read More

AIR MILES Listens To Customers and Offers Loyalty Program Enhancements

  • March 17 2017
  • Resource: DailyNews

Listening to customers will always keep you on the right path to brand loyalty. Launched in 1992, the AIR MILES Reward Program is one of the best ways to get rewards in Canada. With more than 11 million active Collector Accounts, approximately...Read More

Plenti Adds First Grocer to Coalition Loyalty Program

  • March 17 2017
  • Resource: DailyNews

Plenti, the first U.S.-based coalition loyalty program, welcomed its first grocer partner this week: Southeastern Grocers LLC, the parent company of popular chains BI-LO, Fresco y Más, Harveys, and Winn-Dixie. Plenti will be introduced in these...Read More

Award Validates Regions Bank’s Customer Experience Initiatives

  • March 16 2017
  • Resource: DailyNews

Regions Bank has received its fair share of customer experience accolades, and its most recent are notably significant: According to the 2017 Temkin Experience Ratings, Regions Bank is the highest ranked bank in the U.S. The 2017 ratings...Read More

Personalized Relevancy Leads to Better Chance of Customer Engagement

  • March 16 2017
  • Resource: DailyNews

Relevancy. Customer Engagement. Customer Experience. Customer Loyalty. The message to loyalty marketers is all about relevancy, the linchpin to sustainable customer loyalty. Loyalty360 caught up with Ron Orgiefsky, managing director at emnos, to...Read More

Customer Loyalty Comes From Faithfulness to Your Brand

  • March 16 2017
  • Resource: DailyNews

Wouter Meeuwisse is the CEO and founder of Stampwallet, a company founded in 2014 in Curacao, a Caribbean island near the coast of Venezuela. Stampwallet is a smart wallet for customer loyalty cards and it’s a loyalty and marketing platform...Read More

Building a Better Loyalty Program Through Reward Strategy Best Practices

  • March 15 2017
  • Resource: DailyNews

A successful and sustainable loyalty program offers the right mix of desirable rewards as an essential ingredient. Desirable rewards are especially attractive and useful for credit card, travel, and hospitality, and wellness programs, which have...Read More

Marketing Efforts Driving Customer Engagement at Vera Bradley

  • March 15 2017
  • Resource: DailyNews

Two years ago, Vera Bradley CEO Rob Wallstrom talked about customer engagement as a critical strategic priority, along with generating brand awareness, evolving brand perception, driving store and site visits, and inspiring brand engagement...Read More

Can Brand Loyalty Be Swayed By The Right Offer?

  • March 15 2017
  • Resource: DailyNews

As Vito Corleone said in the 1972 classic film, The Godfather, “I’m gonna make him an offer he can’t refuse.” Well, if brands follow that same mantra, brand loyal shoppers can be swayed. A new study from Valassis titled...Read More

True Innovation Helps Drive Brand Loyalty at La Quinta Inns & Suites

  • March 14 2017
  • Resource: DailyNews

True innovation is a vital ingredient to brand loyalty at La Quinta Inns & Suites. What is true innovation? Loyalty360 asked Dave Sims, vice president of loyalty marketing at La Quinta Inns & Suites, to answer that question for our...Read More

Digital Transformation of Businesses Significantly Impacts Customer Loyalty

  • March 14 2017
  • Resource: DailyNews

Digital transformation among loyalty marketers has been an ongoing process and one that sparks considerable and sustainable customer loyalty. What’s more, digital transformation has been a “game-changer” among loyalty marketers,...Read More

New AI and Robotic Automation Capabilities Spark Enhanced Employee Engagement, Customer Experience

  • March 14 2017
  • Resource: DailyNews

Pegasystems, a software company that empowers customer engagement at the world’s leading enterprises, recently announced new artificial intelligence (AI) and robotic automation capabilities in its customer relationship management (CRM...Read More

VIZIO’s Mission to Ensure Seamless, Positive Customer Experience

  • March 13 2017
  • Resource: DailyNews

When a company’s entire organization commits to providing a seamless, positive customer experience, ensuring top-notch customer service, the results can be powerful and compelling. Enter VIZIO, which recently earned 15 Stevie Awards...Read More

Fishbowl Helps Restaurants Create Elevated Customer Engagement to Drive Same-store Sales

  • March 13 2017
  • Resource: DailyNews

Fishbowl’s clients lead the industry in data-driven marketing. Using analytics, cross-channel digital marketing, and mobile solutions, Fishbowl’s clients are uncovering valuable guest insights, developing effective customer engagement...Read More

Blackhawk Network Seeks Heightened Customer Engagement Through Expanded International Digital Incentives and Rewards

  • March 13 2017
  • Resource: DailyNews

Blackhawk Network, a pioneer of gift cards, payments tools, and rewards delivered via a robust and convenient network—recently announced the expansion of its digital open- and closed-loop gift card incentive and rewards portfolio to better...Read More

Planet Fitness Quietly Grows Membership, Brand Loyalty

  • March 09 2017
  • Resource: DailyNews

Last year was another solid one for Planet Fitness, which added 1.6 million new members, bringing total membership to 8.9 million. Same-store sales systemwide rose nearly 11 percent during the fourth quarter, on top of a 6.2 percent increase the...Read More

Employee Engagement and Customer Loyalty “Joined at the Hip” at PeoplesBank

  • March 09 2017
  • Resource: DailyNews

For Sheila King Goodwin, senior vice president, retail banking at PeoplesBank, employee engagement and customer loyalty are forever connected. Based in Holyoke, Mass, and established in 1885, PeoplesBank has seen quite the evolution in...Read More

Decline in Customer Experience, Satisfaction Among Digital Banking Consumers

  • March 09 2017
  • Resource: DailyNews

Digital banking success is critical for financial institutions in 2017. But, that customer engagement and brand loyalty that accompany digital banking have fallen off, according to a new study from ath Power Consulting, a leading financial...Read More

Target Embraces Reality of Rising Digital Customer Engagement

  • March 08 2017
  • Resource: DailyNews

For Target and its CEO Brian Cornell, they’ve been on a multi-year journey to redefine the future of the company. Part of that future is, undoubtedly, digital customer engagement−a rising piece of Target’s customer loyalty puzzle...Read More

AMC Theatres Projects Enhanced Customer Experience With New Brand Alignment

  • March 08 2017
  • Resource: DailyNews

After successfully relaunching its AMC Stubs loyalty program last summer, AMC Theatres now embarks on a new brand alignment, incorporating theatres recently acquired from Carmike into the AMC brand. According to the company website, during the...Read More

Women Say Social Media is the Key to Brand Trust and Customer Loyalty

  • March 08 2017
  • Resource: DailyNews

Last year, ICLP released a study that said only 14 percent of U.S. consumers are devoted to their favorite brands, meaning that 86 percent are inclined to “cheat” by engaging and shopping with competitors. That trust factor is a the...Read More

McDonald’s Aims High with New Initiatives to Elevate the Customer Experience

  • March 07 2017
  • Resource: DailyNews

Two months ago, McDonald’s CEO Steve Easterbrook spoke of 2016 as a year of "purposeful change" that reinforced the iconic company’s foundation as it prepared to “prioritize initiatives so we can further accelerate our...Read More

Social Media Customer Engagement Lifts Brand Loyalty at Caesars

  • March 07 2017
  • Resource: DailyNews

Social channels are becoming a huge customer engagement vehicle for Caesars Entertainment Corporation. As such, Michael Marino, senior vice president of loyalty and digital at Caesars, told Loyalty360 that there has been a major shift in focus to...Read More

Truly Listening Leads to Engagement, Customer Loyalty

  • March 07 2017
  • Resource: DailyNews

Robert Kobek, president of CustomerCount, a cloud-based customer feedback management system, knows how crucial listening to customers is for any brand to forge true customer loyalty. CustomerCount recently partnered with Five9, a leading provider...Read More

Creating Emotional Moments Is Vital to Brand Loyalty

  • March 06 2017
  • Resource: DailyNews

Creating emotional moments with customers is akin to striking gold for loyalty marketers. Consumer loyalty and, ultimately, brand advocacy are triggered by emotional moments that sustain a perpetual and memorable customer experience. Loyalty360...Read More

Kroger Makes Meaningful Investments in Digital Customer Engagement

  • March 06 2017
  • Resource: DailyNews

Despite sales increases in the fourth quarter and full fiscal year, Kroger CEO Rodney McMullen was disappointed by the company’s identical supermarket sales number in the fourth quarter and performance on several other KPIs, including FIFO...Read More

Kobie Earns Recognition for Its Customer Loyalty Strategies

  • March 06 2017
  • Resource: DailyNews

At the recent American Advertising Awards (ADDYs), Kobie Marketing, a global leader in loyalty and rewards program design, management, and consulting, earned 12 ADDYs from the American Advertising Federation (AAF) Tampa Bay, including a GOLD for...Read More

Enterprise Rent-A-Car Expands Loyalty program to Latin America and Caribbean

  • March 03 2017
  • Resource: DailyNews

When you have a winning combination, as Enterprise Rent-A-Car does with its Enterprise Plus loyalty program, why not avail it to more people? Well, Enterprise Rent-A-Car has done just that as it has expanded its highly successful Enterprise Plus...Read More

DineEquity Confident in Long-term Brand Loyalty After CEO Steps Down

  • March 03 2017
  • Resource: DailyNews

As Julia Stewart stepped down on Wednesday from her post as CEO of DineEquity, which owns IHOP and Applebee’s restaurants, officials are confident in long-term brand loyalty amid challenging retail times. Stewart coordinated the merger of...Read More

Meijer Sparks Employee Engagement Through Achievers

  • March 03 2017
  • Resource: DailyNews

Many loyalty marketers that Loyalty360 speaks with talk about how a proper internal culture, predicated on employee engagement, goes a long way toward creating and sustaining brand loyalty. At Meijer, a Grand Rapids, Michigan-based retailer that...Read More

How Loyalty Marketers Can Best Leverage Digital Marketing Campaigns

  • March 02 2017
  • Resource: DailyNews

Digital marketing is a massive topic in the loyalty industry today and one that seems to grow by the day. How can loyalty marketers best leverage digital marketing campaigns and create better customer engagement and customer loyalty because of...Read More

J.C. Penney Seeks Dramatic Turnaround in Brand Loyalty

  • March 02 2017
  • Resource: DailyNews

Facing a decline in brick-and-mortar sales, venerable retailer J.C. Penney is closing the doors to 130 to 140 stores in the coming months. One might think that the brand, which has endured very difficult fiscal times in recent years, is on the way...Read More

Montrose Travel Earns Customer Loyalty Accolades from Royal Caribbean

  • March 02 2017
  • Resource: DailyNews

Montrose Travel, a division of CTM, a $4 billion global travel powerhouse and nationally recognized Top 12 Travel Management Company, has held an enduring relationship with Royal Caribbean International. That relationship has sparked continued...Read More

Henry Schein Seeks Greater Customer Experience Through Redesigned Website

  • March 01 2017
  • Resource: DailyNews

Officials at Henry Schein, a global distributor of medical, dental, and veterinary supplies, including vaccines, pharmaceuticals, financial services, and equipment, want to build a greater customer experience. As a result, the company launched a...Read More

FanHero Revolutionizes Customer Engagement

  • March 01 2017
  • Resource: DailyNews

Touted as a global mobile platform that is set to eradicate social media limitations, FanHero has set lofty goals to aspire to and achieve in the world of customer engagement, customer experience, and brand loyalty. Recently, FanHero announced...Read More

Customer Loyalty in Grocery Sector Tied to Emotional Bonds

  • March 01 2017
  • Resource: DailyNews

Bryan Roberts, global insight director for retail marketing agency TCC Global, isn’t so sure about the prospects of customer loyalty in the grocery sector. TCC recently released a study of more than 1,500 shoppers in the U.K. and Roberts...Read More

Delta Constantly Evolves Offerings to Impact Customer Engagement

  • February 28 2017
  • Resource: DailyNews

Differentiation is important in any industry today and looms a key among airlines. Delta Air Lines will resume free meals in coach on 12 transcontinental U.S. routes, a move that restores an amenity that fell victim to cost cuts a decade ago...Read More

Papa John’s Spices Up Loyalty Program

  • February 28 2017
  • Resource: DailyNews

To serve its ongoing mission of providing a stellar customer experience, Papa John’s International ramped up its Papa Rewards loyalty program with three new limited-time offers for newly enrolled and existing Papa Rewards members: double...Read More

How Can Brands Demonstrate Loyalty to Their Customers?

  • February 28 2017
  • Resource: DailyNews

That is a very intriguing question in the customer loyalty world, reversing the traditional model. Loyalty360 asked Evan Magliocca, brand marketing manager for Baesman Insights & Marketing, for his thoughts on this compelling topic, among...Read More

Coca-Cola Phasing Out My Coke Rewards, Replacing It with Simpler Loyalty Program

  • February 27 2017
  • Resource: DailyNews

A little more than two years ago, Coca-Cola revamped its My Coke Rewards loyalty program but received some negative comments posted by members, including remarks about a series of social challenges required to earn heightened status. Fast forward...Read More

Gap CEO Sees Big Opportunity for Market Share and Enhanced Brand Loyalty

  • February 27 2017
  • Resource: DailyNews

When Arthur Peck became CEO at Gap two years ago, he knew the company’s performance wasn’t where it needed to be. “We knew that we were in an industry that was changing dramatically,” he said during the company’s...Read More

Brands Challenged to Develop Personalized, Relevant Customer Experiences

  • February 27 2017
  • Resource: DailyNews

Personalization and customer experience are intertwined in the world of loyalty, yet many brands still face challenges in achieving this goal that, ultimately, leads to increased engagement. In its latest Q4 benchmark report, “The Mobile...Read More

Easy Does It for Customer Experience at Allstate Insurance

  • February 24 2017
  • Resource: DailyNews

Ease of use and simplicity are key attributes for any brand seeking customer engagement and customer loyalty. For a brand that has made a name for itself through innovation and simplicity for its customers, Allstate Insurance added a new customer...Read More

Home Depot Builds Customer Loyalty Through Value-added Experiences

  • February 24 2017
  • Resource: DailyNews

With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in retail home goods as any...Read More

Is Macy’s Set to Rebound and Regain Brand Loyalty?

  • February 24 2017
  • Resource: DailyNews

As Terry J. Lundgren, Macy’s CEO since 2003 and Chairman since 2004, readies himself to leave the company, he is hopeful that the venerable retailer can bounce back and show its resiliency like it so often has exhibited in the past...Read More

Using Personalization to Drive Customer Loyalty

  • February 23 2017
  • Resource: DailyNews

The topics of personalization and customer loyalty are quite often linked, but the impact one has on the other is sometimes elusive for brands. Loyalty360 caught up with Misia Tramp, vice president customer experience strategy & insights for...Read More

Red Robin Sees Delivery as Potential Key to Heightened Customer Engagement, Customer Experience

  • February 23 2017
  • Resource: DailyNews

When Denny Marie Post, CEO of Red Robin Gourmet Burgers and Brews, talked about the company’s fourth-quarter fiscal performance on Tuesday, she touched on a seemingly small, but very relevant point that could heighten customer engagement and...Read More

Connecting Customer Loyalty Data to Social Data a Key to Success in 2017

  • February 23 2017
  • Resource: DailyNews

In 2017, the process of fine-tuning customer loyalty programs will be a prime objective for many brands, especially since an effective loyalty program can be a key market differentiator. Several senior management officials at Comarch offered...Read More

Chevron Expands Loyalty Program in Southern California

  • February 22 2017
  • Resource: DailyNews

Simplicity in a loyalty program is a major attribute and attraction for customers. Just ask Chevron. Albertsons Cos. LLC and Chevron Products Co., a division of Chevron U.S.A. Inc., have expanded their popular Gas Rewards loyalty program to even...Read More

Influencer Marketing Can Positively Impact Brand Loyalty

  • February 22 2017
  • Resource: DailyNews

Any brand official always wants to follow a path that will lead to enhanced customer loyalty. One path to potentially follow revolves around influencer marketing. Loyalty360 caught up with Chuck Moran, vice president of marketing for RhythmOne...Read More

Streak Couponing Finds Home Between Promotional and Loyalty Program Activation

  • February 22 2017
  • Resource: DailyNews

Last June, HelloWorld, a leading digital marketing solutions provider for some of the world’s largest marketers, unveiled a new product called Streak Couponing™, which was billed as an industry first. HelloWorld built Streak Couponing...Read More

Despite Poor Fourth-Quarter Performance, GNC CEO Encouraged By Customer Engagement Trajectory

  • February 21 2017
  • Resource: DailyNews

Things will get worse before they get better at GNC Holdings. But for GNC, the nation’s largest specialty retailer of health, wellness, and sports nutrition products, its major rebranding launch less than two months ago was designed to...Read More

The Impact of Mobile Customer Engagement and What Loyalty Marketers Can Do to Cash In

  • February 21 2017
  • Resource: DailyNews

The mobile customer experience has become so prominent among loyalty marketers today because of its vast potential for significant impact on customer engagement, and customer loyalty. According to Forrester’s comprehensive new report...Read More

FreshDirect Ups the Ante on Mobile Customer Engagement

  • February 20 2017
  • Resource: DailyNews

FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area, and this year it plans to enhance its mobile offerings significantly to elevate customer engagement. It also offers next-day...Read More

Personalization Becomes an Imperative for Brand Loyalty

  • February 20 2017
  • Resource: DailyNews

Personalization is becoming a consumer expectation and a brand imperative to engender customer loyalty. Monetate’s 2017 Personalization Development Study benchmarks the state of personalization by analyzing the real-world practices of more...Read More

Rewarding Customer Loyalty at Pizza Inn

  • February 20 2017
  • Resource: DailyNews

Denise Pedini, executive director of marketing for Pizza Inn Franchise, told Loyalty360 that company officials sought a better, more engaging way to reward their loyal customers. In this day and age of burgeoning mobile capabilities and usage...Read More

Angie’s List Eyes Greater Customer Engagement

  • February 17 2017
  • Resource: DailyNews

While 2016 was a transformative year for Angie’s List− a subscription-based and crowd-sourced website that provides reviews of local businesses−CEO Scott Durchslag said on Wednesday that he wants more customer engagement for...Read More

Placing Customer Communications at the Center of Your Brand Loyalty Strategy

  • February 17 2017
  • Resource: DailyNews

Smart Communications, a global leader in cloud-enabled enterprise customer communications, was recently recognized as a Leader in Gartner’s January 2017 Magic Quadrant for Customer Communications Management Software. Loyalty360 caught up...Read More

Loyalty Programs Drive Repeat Business in Hotel, Food and Beverage Industries

  • February 17 2017
  • Resource: DailyNews

Loyalty programs are often seen as a key differentiator for marketers, elevating them to greater heights while engaging customers and achieving brand loyalty. That is certainly true of the food and beverage and hotel industries where loyalty...Read More

Prioritizing Customer Loyalty at Red Lion Hotels Means Relationship Marketing

  • February 16 2017
  • Resource: DailyNews

Bill Linehan, executive vice president and CMO at Red Lion Hotels Corporation, says that his company looks at customer loyalty prioritization a bit differently. “We like to think more about relationship marketing and customer acquisition...Read More

Panera Bread Surges Forward, Builds More Customer Loyalty Momentum

  • February 16 2017
  • Resource: DailyNews

Last year Stellar Loyalty CMO Narina Sippy told Loyalty360 that Panera Bread has demonstrated a superbly executed brand strategy, finely aligned with customer loyalty and customer experience programs. What’s more, she said the brand’s...Read More

Loyalty Marketers Not Investing Enough on Customer Retention

  • February 16 2017
  • Resource: DailyNews

Loyalty360 talks to various brands and customer engagement/customer loyalty/customer experience firms on a daily/weekly basis and one of the things that seem to be resonating even more now than ever is customer retention: Focusing on your best and...Read More

Build Customer Loyalty From That First Touch Point

  • February 14 2017
  • Resource: DailyNews

Technology is often discussed among loyalty marketers as an integral way to magnify customer engagement, customer experience, and customer loyalty. But, technology can also have a counter-productive effect. Loyalty360 caught up with Kristin Luck,...Read More

Six Flags, Samsung Partner to Take Virtual Reality Roller Coaster Customer Experience to New Heights

  • February 14 2017
  • Resource: DailyNews

Six Flags Entertainment Corp. and Samsung Electronics America recently announced a broad marketing partnership which appoints Samsung as the “Official Technology Partner” of the world’s largest regional theme park company...Read More

It’s Time for Marketers to Take a Fresh Look at Customer Loyalty

  • February 14 2017
  • Resource: DailyNews

Customer loyalty programs aren’t working like they used to and marketers need to take a fresh look at their respective strategies to ensure success, according to a new report from Accenture Strategy. As a result, the report shows, companies...Read More

XYIENCE Prepares for March Madness Brand Loyalty

  • February 13 2017
  • Resource: DailyNews

March Madness unites college basketball fans across the country and also signals the start of spring. For Thomas Oh, senior vice president of marketing for XYIENCE, March Madness also signals the start of the company’s massive brand loyalty...Read More

Regal Cinemas Makes Huge Customer Loyalty Strides Since 2011

  • February 13 2017
  • Resource: DailyNews

Regal Entertainment Group, the parent company of Regal Cinemas, has made huge strides in most every area related to customer experience, customer engagement, and customer loyalty in recent years. To illustrate how far the company has advanced in...Read More

IKEA Elevates Customer Experience with New Burbank Store

  • February 13 2017
  • Resource: DailyNews

IKEA, the world’s leading home furnishings retailer, has pushed its customer experience to a new level. The company recently opened the doors of its new store in Burbank, Ca., which comprises 456,000 square feet on 22 acres west of San...Read More

Whole Foods Plans to Target Most Loyal Customers to Tailor the Customer Experience

  • February 10 2017
  • Resource: DailyNews

In its quest to set a new strategic direction that will deliver improved performance, magnified customer loyalty, and great brand advocacy, Whole Foods is ready to cater to its best customers. Whole Foods CEO John P. Mackey said this week that...Read More

Dunkin’ Donuts Hasn’t Unleashed Full Potential of Its Impressive Customer Loyalty

  • February 10 2017
  • Resource: DailyNews

Loyalty360 tracks the ongoing outstanding performance of Dunkin’ Donuts as it relates to customer loyalty, customer engagement, customer experience, and innovative technology. Dunkin’ Donuts’ DD Perks loyalty program, which...Read More

Tracking Customer Loyalty Metrics Looms a Challenge for Online Communities

  • February 10 2017
  • Resource: DailyNews

Online communities comprise potentially valuable real estate in the world of loyalty marketing because they allow members to share information and exchange ideas over multiple digital media and devices. From a marketing perspective, they can...Read More

Iron Tribe Looks Toward Integration of Customer Loyalty Points Into App

  • February 09 2017
  • Resource: DailyNews

Corbitt Chandler, vice president of marketing at Iron Tribe Fitness, admits that the company’s customer experience and customer loyalty initiatives are rudimentary at best. “That doesn’t mean this isn’t an initiative that...Read More

U.S. Cellular Entices Greater Customer Engagement Through Prepaid Deals

  • February 09 2017
  • Resource: DailyNews

Officials at U.S. Cellular realize that this is a popular time of year for people to search for prepaid deals so they decided to entice them with an attractive, engaging offer aimed at boosting brand loyalty. U.S. Cellular is adding more plans...Read More

Marketers Continue to Hone Data Utilization Skills to Focus on Deeper Customer Engagement

  • February 09 2017
  • Resource: DailyNews

Collecting customer data, digesting and assessing customer data, and effectively leveraging those precious customer insights can lead to great success for any brand. Retailers have had customer engagement and loyalty programs in place for decades...Read More

Is Polo Ralph Lauren Headed Toward Renewed Brand Loyalty?

  • February 08 2017
  • Resource: DailyNews

Polo Ralph Lauren is trying to restore its iconic status as it has endured some difficult fiscal times. One thing that won’t help its Way Forward Plan−which was launched last June to deliver sustainable, profitable sales growth and...Read More

Telltale Signs That Your Loyalty Program Needs a Renovation

  • February 08 2017
  • Resource: DailyNews

The state of customer loyalty is moving fast and brands must be ready to know when their loyalty programs need renovation, and what key elements should be included during any relaunch. On Tuesday, Loyalty360 hosted a webinar titled, &ldquo...Read More

Moe’s Southwest Grill Hopes Augmented Reality Sparks Brand Loyalty

  • February 08 2017
  • Resource: DailyNews

On Tuesday, Moe’s Southwest Grill launched its second in-store Augmented Reality (AR) poster titled “Bacon Blues,” which is the latest installment of the brand’s nationwide rollout of in-restaurant worlds of art featuring...Read More

Hilton Aims to Become the Most Customer-centric Loyalty Program in the Industry

  • February 07 2017
  • Resource: DailyNews

A sign of greatness is when high-level performers want to get better. That is also true of Hilton’s loyalty program. Hilton’s HHonors loyalty program has been incredibly strong and vibrant for quite some time. Now, the iconic brand...Read More

Chirpify Helps Marriott Grow Engagement, Advocacy, and Brand Loyalty

  • February 07 2017
  • Resource: DailyNews

Chirpify is the customer engagement loyalty vendor for Marriott, a notable distinction. Loyalty360 caught up with Chirpify CEO Chris Teso to learn more about this significant partnership.Marriott is obviously a huge name in the customer loyalty...Read More

Canadian Red Cross Tweaks Donor Approach Frequently to Elevate Customer Engagement

  • February 07 2017
  • Resource: DailyNews

When asked how often Canadian Red Cross tweaks it approach toward donor engagement/donor loyalty, Andrew George, Manager, National Donor Loyalty & Retention at Canadian Red Cross, succinctly tells Loyalty360: “Frequently.” &ldquo...Read More

Can Chipotle’s Attempt to Tie Employee Compensation to High Customer Service Scores Help Restore Brand Loyalty?

  • February 06 2017
  • Resource: DailyNews

Last year was a very challenging year for Chipotle, one that was well documented and caused company officials to take strident measures to take control of food safety, experiment with a temporary loyalty program, and restore brand loyalty among...Read More

PetSmart Gets Big Customer Engagement Assist from Ellen DeGeneres

  • February 06 2017
  • Resource: DailyNews

Officials at PetSmart Inc., the leading pet specialty retailer in North America, are thrilled that Ellen DeGeneres partnered with their company to launch the ED Ellen DeGeneres pet lifestyle brand exclusively available at PetSmart stores across...Read More

New Visa CEO Sees “Huge Opportunity” to Build Brand Loyalty

  • February 06 2017
  • Resource: DailyNews

Alfred F. Kelly, Jr. officially took the helm as CEO of Visa on Dec. 1. He has spent a lot of time traveling since he started at the company, taking over for Charlie Scharf. Kelly is very proud of Visa’s global status and believes the brand...Read More

Fine Line Between Super Bowl Ads That Get Most Attention and Those That Drive Brand Loyalty

  • February 03 2017
  • Resource: DailyNews

Most of this country’s eyes and, millions around the world as well, will be focused on Super Bowl LI Sunday evening (6:35p EST kickoff), which will be held at NRG Stadium in Houston. The New England Patriots will be seeking their fifth Super...Read More

Cigna Eyes More Personalized Solutions to Heighten Customer Engagement

  • February 03 2017
  • Resource: DailyNews

Personalization is a hot topic among loyalty marketers because of its potential to ignite customer engagement and customer loyalty. This premise isn’t lost on officials at Cigna Corp., a global health service company dedicated to helping...Read More

Sally Beauty Looks to Ramp Up Customer Loyalty, Engagement Initiatives

  • February 03 2017
  • Resource: DailyNews

In the wake of a disappointing fiscal first quarter, officials at Sally Beauty, the largest retailer of professional beauty supplies in the world, have taken steps to enhance their loyalty program and customer engagement and conversion...Read More

Loyalty Trends 2017

  • February 02 2017
  • Resource: Research and Reports

As we look forward in 2017, attempting to discern what trends will become prominent in the customer loyalty industry, Loyalty360 solicited the unique opinions and perspectives of its members to identify what tendencies, shifts, or progressions...Read More

Retailers Need to Close the Gap on Amazon to Achieve Greater Brand Loyalty

  • February 02 2017
  • Resource: DailyNews

Online behemoth Amazon accounted for nearly half of all 2016 online holiday sales, according to a recent survey from PowerReviews. Amazon’s dominance, especially as far as providing ratings, reviews, and question-and-answer technology has...Read More

Personalization Can Greatly Impact Customer Experience

  • February 02 2017
  • Resource: DailyNews

Personalization is a word that has been touted for many years now by loyalty marketers. Achieving true personalization with your customer base, though, remains a challenge for many brands. But, when done correctly and effectively, it can drive...Read More

Apple’s AirPods Bring Magical Customer Experience

  • February 02 2017
  • Resource: DailyNews

Innovation is almost synonymous with Apple. Take, for example, the new Apple AirPods, which are wireless earbuds that offer an effortless wireless listening experience with high-quality audio. “We’re also thrilled with the response to...Read More

Canadian Red Cross Delivers Faster, More Relevant Content to Donors to Create Brand Loyalty

  • February 02 2017
  • Resource: Loyalty Management

Andrew George, Manager, National Donor Loyalty & Retention at Canadian Red Cross, realizes that his company has a unique set of challenges when it comes to customer loyalty and customer engagement. But, his company takes these topics very...Read More

Iron Tribe Invests in Customers to Ignite Enhanced Brand Loyalty

  • February 02 2017
  • Resource: Loyalty Management

Corbitt Chandler, vice president of marketing at Iron Tribe Fitness believes that listening to and investing in customers equates to enhanced brand loyalty. Loyalty360 caught up with Chandler to find out more about the company’s efforts...Read More

Toys“R”Us Elevates Employee Engagement and Enhances Brand Loyalty

  • February 01 2017
  • Resource: DailyNews

Creating that ultimate shopping experience starts with engaging your employees. If your employees aren’t engaged, it’s a tall order to spark widespread customer engagement and, ultimately, brand loyalty. At Toys“R” Us...Read More

Retailers That Unite and Leverage Data Effectively Are Primed to Drive Customer Loyalty

  • February 01 2017
  • Resource: DailyNews

Data, data, data. Too much data? That is the problem for many loyalty marketers. How to reconcile volumes and volumes of customer data, and then leverage it effectively to significantly impact the customer experience becomes an ongoing quest for...Read More

Under Armour Aims to Get Closer to Consumers to Magnify Brand Loyalty

  • February 01 2017
  • Resource: DailyNews

Under Armour CEO Kevin Plank knows what it takes to create true brand loyalty and he has done an amazing job at the Baltimore-based athletic apparel retailer. Despite less than stellar fiscal results from the company’s recent fourth-quarter...Read More

What You Need to Know About Successful Loyalty Program Design

  • February 01 2017
  • Resource: Loyalty Management

Loyalty programs are often the lifeblood for many marketers, especially when customer experience is top of mind. For many brands, their loyalty program design is a crucial element of their customer engagement strategies. Loyalty360 caught up with...Read More

Papa Murphy’s Seeks Customer Re-engagement to Foster Brand Loyalty

  • January 31 2017
  • Resource: DailyNews

Officials at Papa Murphy’s, the take ‘n’ bake pizza chain with more than 1,500 locations, always want to re-engage customers with compelling values whenever possible. After partnering with precision marketing company Bridg, Papa...Read More

Beware Loyalty Marketers: Don’t Forget the Baby Boomers

  • January 31 2017
  • Resource: DailyNews

Millennials are often touted as the key segment that brands must effectively connect with because they represent the future of marketing. Yet, often overlooked is the baby boomer segment, which could pose problems for retailers. Why? Well...Read More

Starbucks Doubles Down on Brand Loyalty in the Face of Trump’s Executive Orders

  • January 31 2017
  • Resource: DailyNews

Howard Schultz has always been a visionary and innovator in creating peerless brand loyalty during his impressive career at Starbucks. Although Schultz is stepping down as CEO at Starbucks on April 3, 2017−to be succeeded by current...Read More

Zappos Keeps Customer Service and Experience in Focus with New Loyalty Program

  • January 30 2017
  • Resource: In-Depth Exclusives

Las Vegas-based Zappos is recognized not only as a leading online retailer but a leader in customer service and customer experience. “One of the things that we have done traditionally,” says Kedar Deshpande, director of marketing for...Read More

The Biggest Challenges Facing Marketers When Designing a Successful Loyalty Program

  • January 30 2017
  • Resource: DailyNews

Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies. Loyalty360 caught up with Pam Spier, a senior...Read More

Citi Meets Customers Where They Are to Elevate Brand Loyalty Within Mobile App

  • January 30 2017
  • Resource: DailyNews

Citi officials want to be where their customers are and, today, that is very often through digital engagement. On Jan. 27, 2017, U.S. Citi credit card members began scanning their cards using their mobile devices’ cameras when activating on...Read More

Enabling a Best-In-Class B2B Loyalty Program Strategy

  • January 30 2017
  • Resource: DailyNews

Ensuring a best-in-class B2B loyalty program strategy begins with the recognition that people are consumers at home and consumers while on the job. During the Jan. 17 Loyalty360 webinar titled, “The State of Loyalty in 2017 – An...Read More

Chili’s Looks to Energize Customer Engagement

  • January 27 2017
  • Resource: DailyNews

Chili’s, which is owned by Brinker International, has been a key player in magnifying the casual dining customer experience through the addition of tabletop tablets and other technological initiatives. But, Brinker International CEO Wyman...Read More

Auto Dealerships Need to Focus on Ensuring a Memorable Customer Experience Via Inbound Calls

  • January 27 2017
  • Resource: DailyNews

Auto dealerships can capitalize on inbound calls to their respective companies if their call-handling practices lead to a significantly better and more memorable customer experience. A past J.D. Power and Associates study show the following...Read More

Masonite Empowers Consumers to Change the Conversation, Creates Stronger Customer Loyalty

  • January 26 2017
  • Resource: DailyNews

When officials at Masonite Corporation looked at the door industry, they concluded that opportunities existed to change the business model paradigm, placing more control in the hands of consumers, driving a stronger customer loyalty bond. As a...Read More

Diamond Resorts International Raises the Bar on Customer Experience with New National Program

  • January 26 2017
  • Resource: DailyNews

Effectively raising the bar on customer experience is an estimable pursuit for any loyalty marketer. At Diamond Resorts International, a global leader in the hospitality and vacation ownership industries, officials recently launched Diamond...Read More

Verizon Sees Customer Loyalty Rising in 2017

  • January 26 2017
  • Resource: DailyNews

For Verizon, 2017 is off to a promising start in the area of customer loyalty.Verizon Chairman and CEO Lowell McAdam noted this point during Tuesday’s fourth-quarter earnings conference call. “In the fourth quarter, we expanded our...Read More

Facing Stiff Competition from Amazon and Walmart, Target Hires New CMO to Spark Brand Loyalty

  • January 25 2017
  • Resource: DailyNews

On Jan. 29, 2017, Rick Gomez will become executive vice president and chief marketing officer of Target. Gomez will be responsible for furthering Target’s brand positioning and leading the integration of all marketing programs. He will...Read More

McDonald’s Poised to Make Inroads in 2017 Toward Greater Customer Loyalty

  • January 25 2017
  • Resource: DailyNews

Back in October, Stellar Loyalty CEO Kevin Nix offered his views regarding McDonald’s future customer-centric trajectory as the iconic brand has undergone a transformation in recent years to ensure larger growth and enhanced customer loyalty...Read More

Are Banks Lagging Behind Retailers When It Comes to Customer Experience?

  • January 25 2017
  • Resource: DailyNews

Are financial institutions lagging behind retailers when it comes to customer experience? A new survey from Computer Services, Inc. (CSI) notes that more than half of bankers plan to increase spending on customer experience initiatives in 2017...Read More

Zappos Hits the Road to Create Unique Customer Experience

  • January 24 2017
  • Resource: DailyNews

For online retailer Zappos.com, it’s always been a virtual customer experience. Until now. Zappos is taking its show on the road (literally!) with its new Friends with Benefits Road Show, a cross-country road trip bringing a one-of-a-kind...Read More

Confirmit Answers Mobile Customer Engagement Survey Question with New Product

  • January 24 2017
  • Resource: DailyNews

It seems that everywhere you turn these days in the loyalty marketing world there are references to mobile and its positive impact on the customer experience. Officials at Confirmit realize this all too well, which is one of the main reasons it...Read More

Delta Strengthens Operations, Eyes Boost in Brand Loyalty

  • January 24 2017
  • Resource: DailyNews

Delta Air Lines has been working very hard to retain its most loyal customers and spark elevated customer engagement among newer consumers, evidenced by it adding benefits for Silver Elite members of the airline’s SkyMiles loyalty program. ...Read More

Nordstrom Expands Loyalty Program to Include Trunk Club

  • January 23 2017
  • Resource: DailyNews

Back in July 2014, upscale retailer Nordstrom acquired Trunk Club, a personalized clothing service for men. Founded in 2009, Trunk Club delivers a stylist service that combines the convenience of online with a high-touch, personalized shopping...Read More

Clutch Acquisition of Persio Boosts Mobile Customer Engagement Possibilities

  • January 23 2017
  • Resource: DailyNews

Mobile customer engagement is a major piece of the customer loyalty puzzle today and Clutch, a customer management and marketing analytics company, acquired intelligent mobile promotions platform Persio to add powerful new mobile marketing...Read More

Location-based Marketing Can Spark Customer Engagement in a Big Way

  • January 23 2017
  • Resource: DailyNews

The exciting aspect of location-based marketing is it can connect a brand to a customer before, during, and after he or she has made a purchase. Being there throughout the entire customer journey can surely help elevate and spark better customer...Read More

FIJI Water Earns Massive Brand Loyalty Due to Commitment to Its Customers

  • January 22 2017
  • Resource: In-Depth Exclusives

This story was originally published on September 6th, 2016. FIJI Water, the No. 1 premium bottled water brand in the U.S., always places its customers first. “We have seen much achievement from a customer loyalty perspective,&rdquo...Read More

Munoz Optimistic After United’s 2016 Performance Sparks Elevated Customer Experience

  • January 20 2017
  • Resource: DailyNews

Back in June, United Airlines CEO Oscar Munoz laid out some key initiatives to magnify brand loyalty and make United the greatest airline in the world. Those initiatives are expected to drive more than $3 billion in incremental value to...Read More

A Look at the Current State of Customer Experience

  • January 20 2017
  • Resource: DailyNews

At Loyalty360 we often hear from brands about personalization, digital customer experience, social media, and physical and digital integration. These crucial pieces can help form an overall seamless customer experience that leads to customer...Read More

Loyalty Driver Analysis Can Help Spark Customer Engagement

  • January 19 2017
  • Resource: In-Depth Exclusives

Every loyalty marketer wants as much customer engagement as possible. The more effective customer engagement, the better chance of achieving more sales and, ultimately, gaining customer loyalty and brand advocacy. Improving customer engagement is...Read More

Is Customer Loyalty Overrated?

  • January 19 2017
  • Resource: DailyNews

In a recent article in the Harvard Business Review, the title says that “Customer Loyalty Is Overrated.” “The death of sustainable competitive advantage has been greatly exaggerated,” the article asserts. &ldquo...Read More

Utility Providers Better Understand the Power of Customer Engagement

  • January 19 2017
  • Resource: DailyNews

Electric utility providers might not immediately conjure up the most amazing customer engagement strategies, but, according to the J.D. Power 2016 Calendar-Year Electric Utility Business Customer Satisfaction Study, they’re improving at a...Read More

A View of Customer Loyalty in 2017

  • January 18 2017
  • Resource: DailyNews

Customer loyalty is evolving and, in 2017, there are some trends for brands to follow to elevate their customer engagement, customer experience, and brand loyalty. During Tuesday’s Loyalty360 webinar titled, “The State of Loyalty in...Read More

Behavioral Marketing Can Impact Brand Loyalty and Create True Customer-centricity

  • January 18 2017
  • Resource: DailyNews

Identifying behavioral changes in your customer base, and effectively leveraging these insights can lead to greater customer engagement and true customer-centricity.Pointillist recently released a white paper titled, “Achieve True Customer...Read More

How to Spark Customer Engagement in a Post-holiday Timeframe

  • January 18 2017
  • Resource: DailyNews

The holiday season represents a massive percentage of annual sales for many companies. For some, it is their make-or-break period each year. So how can retailers spark customer engagement and brand loyalty in the post-holiday timeframe...Read More

Wells Fargo Eyes Future to Restore Customer Trust and Brand Loyalty

  • January 17 2017
  • Resource: DailyNews

Since Tim Sloan became CEO of Wells Fargo in October, his primary mission is to restore trust and pride in the company. What’s more, he is focusing on the company’s retail banking compensation program to instill greater employee...Read More

Gaining Customer Engagement Through ASAP App

  • January 17 2017
  • Resource: DailyNews

Dylan Samra, CEO and co-founder of ASAP, is excited about the progression of his company as customer engagement has ramped up significantly. Based in Sydney, Australia, ASAP is an app that gets you anything you want delivered from, literally...Read More

Relevant, Engaging Content Keys Online Customer Experience and Brand Loyalty

  • January 17 2017
  • Resource: DailyNews

Converting online sales is a difficult task for retailers, given the fact that found that 92 percent of consumers don’t intend to buy the first time they visit a website. Instead, those customers are there to conduct research and find...Read More

Fraud a Daunting Challenge in Digital Customer Engagement Age

  • January 13 2017
  • Resource: DailyNews

Last year, officials at Maritz Motivation Solutions introduced a new LoyaltyNext® Fraud Management Suite, an evolution enabling marketers and brands to detect and prevent fraud in loyalty programs. In the U.S. alone, 3.3 billion loyalty...Read More

JetBlue Uses Free, Speedy Wi-Fi On Every Flight to Elevate Customer Experience

  • January 13 2017
  • Resource: DailyNews

In this day and age of connectivity, people want access to Wi-Fi all the time. In fact, Elizabeth Chapman, Manager IFE (In-Flight Entertainment) & Connectivity at JetBlue, told Loyalty360 that she views Wi-Fi as “a basic human right...Read More

Fintech Represents Potential Spike in Strong Customer Relationships and Brand Loyalty

  • January 13 2017
  • Resource: DailyNews

There are about 2,000 fintech startups, with around 900 representing the payments industry, according to Kausik Rajgopal, director, McKinsey & Company. “It represents a significant point of entry into the customer relationship,&rdquo...Read More

Is Customer Loyalty in the U.S. at a Tipping Point?

  • January 12 2017
  • Resource: DailyNews

Given the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option, it is crucial to the survival of brands. On Jan. 17, 2017, at 1 p.m. EST, Loyalty360 will host...Read More

Social Media Helps Educate Members of CVS Loyalty Program

  • January 12 2017
  • Resource: DailyNews

For CVS Pharmacy, specifically, officials connected to the ExtraCare loyalty program, leveraging social media helps educate members by providing answers and information in real-time. “Our goal is to be as responsive and helpful as possible...Read More

Is Your Brand Prepared to Properly Evaluate a Potential Customer Loyalty Management System?

  • January 12 2017
  • Resource: DailyNews

The above is probably a difficult question for many brands to answer, but, no worries, help is on the way in the form of a new online guide called the Lassu Guide to Customer Loyalty Software. Loyalty360 caught up with Jim Griffin, managing...Read More

Is Customer Experience the Great Competitive Differentiator for Loyalty Marketers?

  • January 11 2017
  • Resource: DailyNews

Two years ago, Gartner published a study that contained the following statistic: 89% of companies plan to compete primarily on the basis of customer experience by 2016. Since we have embarked on 2017, Loyalty360 solicited the expert opinions of...Read More

Sears Committed to Restoring Brand Loyalty

  • January 11 2017
  • Resource: DailyNews

Venerable retailer Sears has endured its fair share of vicissitudes in the past few years, but remains committed to restoring profitability and brand loyalty. Focus on its Shop Your Way loyalty program has been the company’s guiding light. ...Read More

United Starts off Year with Yet Another Loyalty Program Award

  • January 11 2017
  • Resource: DailyNews

If it’s early January, that must mean United will win another Global Traveler Award for Best Overall Frequent Flyer Program in the world. For the 13th straight year, readers of Global Traveler, a monthly publication written exclusively ...Read More

Listening and Responding to Customers Triggers Brand Loyalty at Orange Leaf Frozen Yogurt

  • January 10 2017
  • Resource: DailyNews

At Loyalty360, we hear and talk to brands about personalization quite often. That personal touch can lead to an emotional connection with a customer, which, in turn, can lead to brand loyalty and advocacy.   Increasingly, customers are...Read More

Identifiable Customer Value Key to Ebags’ Loyalty Program

  • January 10 2017
  • Resource: DailyNews

A massive piece of the customer loyalty puzzle is value. Not only value but a tangible value that customers can easily identify. An enticing, attractive, and thoroughly rewarding customer loyalty program can go a long way toward forging a key...Read More

Carnival Set to Transform Cruise Customer Experience

  • January 10 2017
  • Resource: DailyNews

A memorable customer experience is crucial for any brand every day of the week. For Carnival Corporation, providing a memorable cruise customer experience is absolutely vital to the company’s success now and in the future. With a large...Read More

Brands Must Consider “Wantedness” In Their Approach to Customer Engagement

  • January 09 2017
  • Resource: DailyNews

Caring about customers, understanding their needs and desires, and trying to fulfill those expectations can loom as daunting tasks for loyalty marketers. Customers, now more than ever, want to be loyal to brands that clearly show them they care...Read More

Retailers Need to Up the Ante on Creating Individualized Customer Journeys to Trigger Brand Loyalty

  • January 09 2017
  • Resource: DailyNews

A loyalty program can be a powerful tool for a retailer, especially when it is filled with insight on customers’ needs and desires. Loyalty360 caught up with Phil Seward, regional director, Americas, ICLP, to find out how loyalty marketers...Read More

ICE Holds the Cold Customer Experience Truth at Sonic

  • January 09 2017
  • Resource: DailyNews

During the company’s recent earnings conference call, Sonic CEO Cliff Hudson talked about a major push toward a vastly improved customer experience−one for which he holds a cool confidence. “ICE is our Integrated Customer...Read More

Macy’s Needs to Address Relevancy to Ignite Brand Loyalty

  • January 06 2017
  • Resource: DailyNews

Sinking sales and profits, plunging net income and same-store sales, and evolving customer shopping preferences and patterns have, unfortunately, shadowed venerable retailer Macy’s during the past couple of years. This week company...Read More

McKesson Raises Customer Experience Levels in Canada with Acquisition of Rexall Health

  • January 06 2017
  • Resource: DailyNews

McKesson Corporation, an international leader leading in health care services, and information technology company, will raise the level of its customer experience in Canada through the acquisition of Rexall Health for $2.9 billion CAD. With the...Read More

Relaunch of AMC Theatres Loyalty Program Showcases Best Parts of Customer Experience

  • January 06 2017
  • Resource: DailyNews

Relaunching its AMC Stubs loyalty program was a key strategic move by AMC Theatres last summer. In July, AMC launched AMC Stubs Insider, a free tier to the program that rewards AMC guests for coming to the movies. Insider benefits include a free...Read More

USA Technologies Enhances MORE Loyalty Program

  • January 05 2017
  • Resource: DailyNews

USA Technologies, a payment technology provider of cashless and mobile transactions in self-serve retail, conducted a comprehensive review of its MORE loyalty program and wanted to make some enhancements. As a result, USA Technologies will now...Read More

Express Looks to Spark Customer Engagement and Focus on Loyalty Program

  • January 05 2017
  • Resource: DailyNews

Express experienced an eye-opening fiscal performance during its second quarter last year, punctuated by a strategic oversight that led to results far short of expectations along with a decline in store traffic. At the time, Express CEO David...Read More

Supermarket Store Employees Key to Long-Term Customer Loyalty

  • January 05 2017
  • Resource: DailyNews

Among a plethora of factors that impacts the supermarket customer experience, store employees hold the key to customer satisfaction and long-term customer loyalty, according to the Retail Feedback Group’s 2016 U.S. Supermarket Experience...Read More

Will Focus on Personalization Work at Bed Bath & Beyond?

  • January 04 2017
  • Resource: DailyNews

Bed Bath & Beyond CEO Steven Temares has touted personalization as a key objective to increase brand loyalty for quite some time. In late November, Bed Bath & Beyond took a major step along its personalization path after it acquired...Read More

C Spire Savors Latest Customer Experience Initiative Response

  • January 04 2017
  • Resource: DailyNews

Loyal customers at C Spire, which earned the Platinum Award in the “Voice of the Customer” category at the inaugural Loyalty360 Awards in March 2014, have responded incredibly well to its latest customer experience and relationship...Read More

SessionM’s Acquisition of LoyalTree Upgrades Customer Loyalty, Retention Efforts

  • January 04 2017
  • Resource: DailyNews

Officials at SessionM, a Boston, MA-based mobile-first marketing automation and loyalty platform, believe that last month’s acquisition of LoyalTree, a Pittsburgh-based provider of integrated point-of-sale (POS) marketing software for retail...Read More

AMC Theatres Find Increased Customer Loyalty in 2016

  • January 03 2017
  • Resource: Loyalty Management

For AMC Theatres, 2016 was a thrilling and captivating year−not only for its loyal customers, but for its internal executive team as well. AMC Theatres eclipsed five million members in its AMC Stubs loyalty program, adding more than 2.5...Read More

Allstate Sees Innovation as a Critical Piece of Customer Experience

  • December 30 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in January's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular...Read More

A Shared Values System Powers Commitment to Superb Customer Experience at Publix

  • December 30 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in February's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular...Read More

Hilton HHonors Is All About Technology Innovation as Membership Surges

  • December 29 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in June's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content...Read More

Ryder Focuses on Customer Retention, Customer Loyalty

  • December 28 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in May's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content...Read More

Acxiom TV Targets Personalized and Digitized Customer Engagement

  • December 28 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in February's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular...Read More

Ulta Beauty’s Loyalty Program Elevates Award-winning Brand Messaging

  • December 27 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in December, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017! Ulta...Read More

Red Lion Hotels Creates Wi-Fi Affinity Program for Elevated Customer Experience

  • December 27 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in July, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017! Officials at...