Starwood Hotels and Resorts Worldwide recently rolled out its SPG (Starwood Preferred Guest) Keyless 2.0, touted as the industry’s first truly mobile and keyless entry system that allows guests to use their smartphones as keys for their hotel rooms. Starwood officials hope that customer insights gained from SPG Keyless 2.0 can be leveraged to promote and foster customer loyalty and brand advocacy.
The update to SPG Keyless will enable multiple guests sharing the same room to take advantage of keyless entry. All they need is an SPG....