Customers have so many shopping options at their disposal and, when it comes to online purchases, brands must ensure a seamless customer experience, according to a new study from Monetate.
According to the Monetate Ecommerce Quarterly report, it’s even more crucial now for brands to stay on top of the online customer shopping experience.
“Only 42% of purchases in the first quarter occurred within the first hour of a shopper’s browsing session,” said Lucinda Duncalfe, President and CEO, Monetate. &ldquo....