Luke Russell

Pharmacies do an excellent job of serving their patients, and customer satisfaction and brand loyalty levels are among the highest in any industry, according to Rick Johnson, Director, Government & Healthcare Practices at J.D. Power. In its...Read More

Dell is one of the largest technology corporations in the world, employing more than 103,300 people worldwide. Loyalty360 caught up with Ryan Massimo, Marketing Director, Dell and talked to him about the multinational computer technology company...Read More

Outdoor retailer Cabela’s has long been known for its peerless customer experience inside its stores through its 1-to-1 expertise that its frontline employees provide. Now, thanks to a new partnership with customer engagement platform...Read More

Brand problems will always happen, according to Ernan Roman, president of ERDM Corp. But owning up to them and taking immediate responsibility is what can save companies in the long run and ensure brand loyalty. Just ask Richard Nixon. Roman...Read More

Banks are trying very hard to forge personal relationships with customers in this day and age of mobile-savvy consumers. Attaining that true brand loyalty through effective customer engagement is vitally important for banks today. According to a...Read More

Target’s Cartwheel deals app is one of retail’s most downloaded and widely used apps. Cartwheel makes saving money easy and fun by allowing guests to choose from hundreds of offers at a Target store and redeem with a single barcode...Read More

Officials at Restoration Hardware maintain a long-range strategic plan focused on customer engagement and customer loyalty. During its Sept. 8 second-quarter fiscal results conference call, Restoration Hardware CEO Gary Friedman noted some key...Read More

Brands often tout how many social media followers they have, offering numbers that, in and of themselves, don’t necessarily translate to true customer engagement and customer loyalty. Being able to go beyond social media popularity and...Read More

Nordstrom heard from its customers that they wanted a more personalized and flexible loyalty program. “We were pleased to collaborate with Aimia to deliver on that through our expanded Nordstrom Rewards program,” Chris Holloway, Vice...Read More

Consumer expectations are escalating, seemingly, each and every day. It’s up to brands to keep up with the demand to ensure customer engagement and customer loyalty. Chase Card Services, a division of JPMorgan Chase & Co., recently...Read More