Brand problems will always happen, according to Ernan Roman, president of ERDM Corp. But owning up to them and taking immediate responsibility is what can save companies in the long run and ensure brand loyalty.
Just ask Richard Nixon.
Roman told Loyalty360 that Volkswagen brand sales kept falling in March as the carmaker struggles to overcome its diesel emissions scandal.
IKEA, which has had problems recently with dressers that tip over, has tackled the thorny issue head on. In one of the largest U.S. Consumer Product Safety....