Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts

  • March 20 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech stack or better leveraging the one...Read More

Elevating Members: How Brands Can Effectively Manage Elite and Lifetime Tiers in Customer Loyalty Programs

  • November 06 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

A “lifetime tier” in a loyalty program refers to a special level or status that a customer attains based on their long-term loyalty and cumulative spending with a particular brand. Unlike regular tiers in a loyalty program, which...Read More

Loyalty360 Supplier Member Perspective: Tata Consultancy Services on Leveraging AI and Building Lasting Customer Loyalty

  • September 20 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

With the increasing practice of leveraging artificial intelligence (AI) across multiple disciplines, brand marketers seek to learn how to implement the new technology to elevate and personalize experiences for customers and loyalty program members...Read More

TCS Digital Software & Solutions: Hyper-personalization, Experiential Marketing, and Authenticity Move Brands from Transactional Loyalty to Emotional Loyalty

  • May 24 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Launched in 2014, TCS Digital Software & Solutions is a strategic growth business within Tata Consultancy Services (TCS) – an IT services, consulting, and business solutions organization that has worked alongside large businesses...Read More

TCS Digital Software & Solutions: Helping Brands Worldwide Move Customers from Transactional Loyalty to Emotional Loyalty

  • May 22 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

TCS Digital Software & Solutions launched in 2014 as a strategic growth business within Tata Consultancy Services – an IT services, consulting, and business solutions organization serving large businesses across the globe. Businesses...Read More

Loyalty360 Digital Roundtable: Rewarding Loyalty Members

  • December 06 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

From Points to Perks – the Evolution of Loyalty Rewards As loyalty offerings continue to evolve and additional programs saturate the market, it is getting more critical for brands to consider the rewards they are offering their loyalty...Read More

Challenges of Measuring Emotional Loyalty and Fostering Unified Support

  • July 21 2022
  • Resource: Daily News

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation...Read More

Challenges of Building Emotional Loyalty in Changing Customer Landscape

  • July 15 2022
  • Resource: Daily News

Many businesses are incorporating emotional loyalty plans into their customer loyalty strategies; however, with the ever-fluctuating changes in consumer behaviors, it is challenging for brands to know the best approach to building the relationship...Read More

You Can’t Measure Happiness, but You Can Measure Success – Financial Metrics for Customer Loyalty Strategies

  • June 22 2022
  • Resource: Daily News

Acquiring internal support for customer loyalty programs and strategies can be a challenge for any brand. When it comes to adding new technology, functionality, or program benefits, marketers must work across brand teams to secure buy-in and...Read More