TCS Digital Software & Solutions: Hyper-personalization, Experiential Marketing, and Authenticity Move Brands from Transactional Loyalty to Emotional Loyalty
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Launched in 2014, TCS Digital Software & Solutions is a strategic growth business within Tata Consultancy Services (TCS) – an IT services, consulting, and business solutions organization that has worked alongside large businesses worldwide for the past 50 years. The unit helps businesses navigate critical digital transformations with modular, scalable, and fully integrated industry-tailored licensed software products.   Mark Johnson, CEO of Loyalty360, spoke with Padmashwini Raghunathan, Product Manager for CI&I Retail....

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